100 metres Audience in United States

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100 metres has an estimated audience of 4,212,749 people in United States. 33.4% are female, 66.6% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Spirituality, Superman, United States, Fox News Channel, Instant messaging.

The average 100 metres fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Spirituality, Superman, United States, with strongest over-indexing on Spirituality (3.75× the country average). Demographically, the 100 metres audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of 100 metres fans

Demographic split for 100 metres audience in United States
MetricValue
Female33.4%
Male66.6%
Average age35.7
Estimated audience size4,212,749

Audience persona

The typical 100 metres fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Spirituality.

Top regions in United States

Top regions ranked by reach for 100 metres in United States
RegionReachAffinity
California764,4681.65×
Texas474,6491.31×
Florida335,5211.18×
New York295,6711.26×
Georgia180,4261.39×
Illinois159,4441.14×
Pennsylvania148,3071.05×
North Carolina145,3801.15×
New Jersey133,7221.25×
Virginia131,5191.28×
Washington113,0961.34×
Ohio112,4580.87×
Michigan105,4790.96×
Massachusetts100,1631.21×
Maryland97,7051.35×
Arizona87,8011.02×
Tennessee75,7120.9×
Indiana72,8610.95×
Missouri61,0080.9×
Oregon58,2311.21×
Alabama57,6490.98×
Minnesota57,3630.95×
Colorado56,1650.85×
Louisiana55,2961.02×
South Carolina53,7490.85×
Wisconsin52,5460.83×
Nevada50,4401.24×
Connecticut50,2961.19×
Oklahoma49,0611.05×
Kentucky48,4970.92×
Mississippi34,0810.98×
Utah33,3760.88×
Kansas32,0580.97×
Arkansas32,0450.92×
Hawaii28,6241.58×
Iowa25,7520.74×
New Mexico17,9670.85×
Idaho17,8270.84×
Nebraska16,7360.79×
Delaware12,8771.11×
West Virginia12,7330.65×
Washington, District of Columbia12,5730.99×
Rhode Island11,6010.87×
Maine11,5940.77×
New Hampshire11,1680.67×
Alaska8,6080.96×
Montana7,3250.63×
South Dakota6,1720.63×
North Dakota6,0090.69×
Vermont5,3030.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 100 metres audience
BrandAffinityCategory
Spirituality3.75×Health
Superman1.77×Movies & TV
United States1.71×Travel & Leisure
Fox News Channel1.65×Movies & TV
Instant messaging2.22×Internet & Social Media
Meme2×Internet & Social Media
Hula hoop10.97×Sports
Animal1.65×Pets & Animals
Comedy movies1.51×Movies & TV
U.S. state1.56×Travel & Leisure
Humour1.61×Literature
Light-emitting diode4.17×Technology & Electronics
First-person shooter games2.09×Games
Rhythm and blues music1.61×Music & Radio
Streaming media1.78×Technology & Electronics
Do it yourself (DIY)1.57×Home & Garden
CNN1.58×Movies & TV
Circus4.38×Kids & Family
TV reality shows1.57×Movies & TV
Reddit1.81×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 100 metres audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
PatriotismCONSERVATISM2.22
SustainabilityBALANCE1.74
ExtroversionTHRILL1.49
TravellingTHRILL1.34
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for 100 metres
CountryShare
United States20.7%
Germany5.3%
India5.1%

See 100 metres audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does 100 metres have in United States?

100 metres has an estimated audience of 4,212,749 people in United States, concentrated in California and Texas.

What is the gender split and age of 100 metres fans?

33.4% of 100 metres fans are female, 66.6% are male, with an average age of 35.7 years.

Which brands do 100 metres fans like most?

100 metres fans show strongest brand affinity for Spirituality (3.75×), Superman (1.77×), and United States (1.71×) over the country average.

Where do 100 metres fans live in United States?

100 metres fans in United States are most concentrated in California (reach 764,468), Texas (reach 474,649), and Florida (reach 335,521). These three regions account for the largest share of the active audience.

What other brands do 100 metres fans also like?

Beyond 100 metres itself, the audience over-indexes on Superman (1.77×), United States (1.71×), Fox News Channel (1.65×), and Instant messaging (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 100 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.