Rascasse Audience Intelligence

100 metres Audience in United States

A data profile of the people who buy, follow and care about 100 metres in United States — modelled from more than twelve digital signal sources. 100 metres has an estimated audience of 4,212,749 people in United States.

#114among Sport in United States#4190among Topic in United States#672in Sports

The average 100 metres fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spirituality, United States, Superman, with strongest over-indexing on Spirituality (3.75× the country average).

Demographically, the 100 metres audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 100 metres fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Spirituality.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 100 metres profile in United States.

Audience size
4.2M
in United States
Gender
33.4%♀
66.6% male
Age
35.7
average years
Country rank
#7696
Topic in United States
Fig. 01

Search interest · 12-month trend

+152%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 100 metres fans

33.4% are female, 66.6% are male, average age 35.7.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for 100 metres audience in United States
MetricValue
Female33.4%
Male66.6%
Average age35.7
Estimated audience size4,212,749
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the 100 metres audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

20.7%

of the worldwide 100 metres audience comes from United States.

Worldwide audience distribution share by country for 100 metres
CountryShare
United States20.7%
Germany5.3%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 100 metres audience in United States is strongest.

Fig. 05

Top regions by affinity

100 metres fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.63×
02Hawaii~30K1.39×
03Washington~100K1.34×
04Texas~500K1.29×
05Georgia~200K1.28×
06Maryland~90K1.28×
07Virginia~100K1.22×
08New York~300K1.21×
09New Jersey~100K1.19×
10Nevada~50K1.16×
11Oregon~60K1.15×
12Massachusetts~90K1.13×
13Florida~300K1.12×
14Illinois~200K1.09×
15North Carolina~100K1.09×
16Connecticut~50K1.08×
17Delaware~10K1.07×
18Oklahoma~50K1.06×
19Arizona~90K1.05×
20Alaska~9K1.03×
21Kansas~30K1.01×
22Minnesota~60K1.00×
23Louisiana~50K1.00×
24Washington, District of Columbia~10K1.00×
25Utah~40K0.99×
26Pennsylvania~100K0.98×
27Arkansas~30K0.97×
28Mississippi~30K0.96×
29Alabama~60K0.95×
30Rhode Island~10K0.95×
31Kentucky~50K0.94×
32New Mexico~20K0.94×
33Indiana~70K0.93×
34Vermont~7K0.93×
35Idaho~20K0.92×
36South Dakota~9K0.92×
37Michigan~100K0.91×
38Nebraska~20K0.91×
39North Dakota~8K0.90×
40Missouri~60K0.89×
41Maine~10K0.88×
42Montana~10K0.88×
43Tennessee~70K0.87×
44South Carolina~60K0.87×
45Wisconsin~60K0.87×
46New Hampshire~10K0.87×
47Colorado~60K0.86×
48Iowa~30K0.86×
49Ohio~100K0.85×
50West Virginia~20K0.85×
Fig. 06

Affinity by region

Affinity by region — 100 metres, United States
0.85×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 100 metres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 100 metres audience
#·InterestCategoryAffinity×
01Hula hoopSports10.97×
02CircusKids & Family4.38×
03Light-emitting diodeTechnology & Electronics4.17×
04SpiritualityHealth3.75×
05Instant messagingInternet & Social Media2.22×
06First-person shooter gamesGames2.09×
07MemeInternet & Social Media2.00×
08Mitch McConnellPolitics & Society1.99×
09Streaming mediaTechnology & Electronics1.78×
10SupermanMovies & TV1.77×
11McDonald'sFood & Beverages1.75×
12United StatesTravel & Leisure1.71×
13AnimalPets & Animals1.65×
14Donald TrumpPolitics & Society1.63×
15HumourLiterature1.61×
16Rhythm and blues musicMusic & Radio1.61×
17Do it yourself (DIY)Home & Garden1.57×
18TV reality showsMovies & TV1.57×
19U.S. stateTravel & Leisure1.56×
20Comedy moviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 100 metres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 100 metres audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Need for SecurityCONSERVATISM1.59×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 100 metres audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Luxury OrientationPREMIUM0.91×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 100 metres have in United States?

100 metres has an estimated audience of 4,212,749 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 100 metres fans?

33.4% of 100 metres fans are female, 66.6% are male, with an average age of 35.7 years.

03

Which brands do 100 metres fans like most?

100 metres fans show strongest brand affinity for Spirituality (3.75×), United States (1.71×), and Superman (1.77×) over the country average.

04

Where do 100 metres fans live in United States?

100 metres fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do 100 metres fans also like?

Beyond 100 metres itself, the audience over-indexes on United States (1.71×), Superman (1.77×), Donald Trump (1.63×), and Mitch McConnell (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See 100 metres audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 100 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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