Heating system Audience in Germany
Heating system has an estimated audience of 1,406,882 people in Germany. 30.9% are female, 69.1% are male, average age 47.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Heating system fan in Germany is 47.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Heating system audience skews more male with an average age of 47.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Heating system fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 47.4 |
| Estimated audience size | 1,406,882 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 283,856 | 0.92× |
| Bayern | 149,974 | 0.66× |
| Baden-Württemberg | 136,859 | 0.71× |
| Niedersachsen | 126,221 | 0.92× |
| Sachsen | 98,195 | 1.42× |
| Hessen | 72,326 | 0.67× |
| Brandenburg | 68,743 | 1.58× |
| Berlin | 63,332 | 1.01× |
| Sachsen-Anhalt | 59,796 | 1.64× |
| Rheinland-Pfalz | 54,076 | 0.77× |
| Schleswig-Holstein | 45,895 | 0.91× |
| Thüringen | 39,817 | 1.11× |
| Mecklenburg-Vorpommern | 34,461 | 1.28× |
| Hamburg | 26,091 | 0.82× |
| Saarland | 15,429 | 0.89× |
| Bremen | 8,119 | 0.67× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3 |
| Quality Awareness | PREMIUM | 2.61 |
| Sustainability | BALANCE | 2.28 |
| Sports Activity | POWER | 1.78 |
| Need for Security | CONSERVATISM | 1.76 |
| Career Orientation | POWER | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 10.1% |
| United Kingdom | 8.1% |
See Heating system audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heating system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.