FabKids.com Audience in United States

FabKids.com has an estimated audience of 986,388 people in United States. 92.4% are female, 7.6% are male, average age 33.1. Top regions: Texas, California, Florida. Top brand affinities: Enterprise Rent-A-Car, Google Maps, Alamo Rent a Car, Khan Academy, Indeed.com.

The average FabKids.com fan in United States is 33.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Enterprise Rent-A-Car, Google Maps, Alamo Rent a Car, with strongest over-indexing on Enterprise Rent-A-Car (43.77× the country average). Demographically, the FabKids.com audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of FabKids.com fans

Demographic split for FabKids.com audience in United States
MetricValue
Female92.4%
Male7.6%
Average age33.1
Estimated audience size986,388

Audience persona

The typical FabKids.com fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for FabKids.com in United States
RegionReachAffinity
Texas46,8250.55×
California37,2100.34×
Florida34,5860.52×
North Carolina27,0560.91×
Ohio26,9460.89×
Georgia25,7770.85×
Pennsylvania23,8990.72×
Michigan22,2360.86×
Missouri18,9101.19×
New York18,6820.34×
South Carolina17,6821.19×
Tennessee17,4140.88×
Illinois17,3650.53×
Louisiana16,9591.33×
Indiana16,4630.91×
Alabama15,7871.15×
Virginia15,5150.65×
Oklahoma14,8271.35×
Mississippi13,5531.67×
Maryland12,5430.74×
Kentucky11,1590.9×
New Jersey10,9080.43×
Arizona10,4810.52×
Arkansas8,9191.1×
Massachusetts8,3820.43×
Washington8,1820.41×
Wisconsin8,0750.54×
Minnesota7,8420.55×
Nevada7,6250.8×
Kansas7,2720.94×
Iowa7,2670.89×
Colorado7,2530.47×
Oregon5,8910.52×
Connecticut5,6750.57×
West Virginia5,3871.17×
New Mexico5,3221.08×
Alaska4,9622.35×
Nebraska4,6810.95×
Idaho4,5920.93×
Hawaii4,3871.03×
Montana4,3261.58×
South Dakota4,2701.87×
Utah4,2290.48×
North Dakota4,1572.05×
New Hampshire4,0971.05×
Wyoming4,0232.75×
Rhode Island3,9561.26×
Maine3,9541.12×
Vermont3,8912.25×
Delaware3,8381.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FabKids.com audience
BrandAffinityCategory
Enterprise Rent-A-Car43.77×Cars & Mobility
Google Maps9.72×Internet & Social Media
Alamo Rent a Car43.59×Cars & Mobility
Khan Academy17.31×Business & Career
Indeed.com8.15×Business & Career
PSV Eindhoven66.43×Sports
Capital One6.28×Business & Career
Google News8.99×News
Circle K10.1×Shopping
ICloud12.01×Technology & Electronics
Wood-burning stove18.92×Home & Garden
Apple Store9.1×Shopping
DeviantArt7.7×Internet & Social Media
Jeff Bezos11.19×Business & Career
AccuWeather6.31×Home & Garden
Kendra Scott10.24×Fashion & Accessoires
This Is Us (TV series)13.64×Movies & TV
DuckDuckGo8.49×Internet & Social Media
Nicole Kidman8.55×Movies & TV
Full House14.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FabKids.com audience
TraitClusterScore
ExtroversionTHRILL1.74
Family OrientationCONSERVATISM1.42
Price SensitivityPREMIUM1.36
Convenience OrientationPREMIUM1.12
CreativityOPEN1.11
Urban LifestyleOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for FabKids.com
CountryShare
United States85.3%
Japan3.0%
Canada2.2%

See FabKids.com audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does FabKids.com have in United States?

FabKids.com has an estimated audience of 986,388 people in United States, concentrated in Texas and California.

What is the gender split and age of FabKids.com fans?

92.4% of FabKids.com fans are female, 7.6% are male, with an average age of 33.1 years.

Which brands do FabKids.com fans like most?

FabKids.com fans show strongest brand affinity for Enterprise Rent-A-Car (43.77×), Google Maps (9.72×), and Alamo Rent a Car (43.59×) over the country average.

Where do FabKids.com fans live in United States?

FabKids.com fans in United States are most concentrated in Texas (reach 46,825), California (reach 37,210), and Florida (reach 34,586). These three regions account for the largest share of the active audience.

What other brands do FabKids.com fans also like?

Beyond FabKids.com itself, the audience over-indexes on Google Maps (9.72×), Alamo Rent a Car (43.59×), Khan Academy (17.31×), and Indeed.com (8.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FabKids.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.