Rascasse Audience Intelligence

FabKids.com Target Market in United States

A data profile of the people who buy, follow and care about FabKids.com in United States — modelled from more than twelve digital signal sources. FabKids.com has an estimated audience of 986,388 people in United States.

#2434among Brand in United States#441in Kids & Family

The average FabKids.com fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wood-burning stove, Enterprise Rent-A-Car, Pizza Hut, with strongest over-indexing on Wood-burning stove (28.81× the country average).

Demographically, the FabKids.com audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FabKids.com fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Wood-burning stove.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FabKids.com profile in United States.

Audience size
986K
in United States
Gender
92.4%♀
7.6% male
Age
33.1
average years
Country rank
#23894
Brand in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FabKids.com

92.4% are female, 7.6% are male, average age 33.1.

Fig. 02

Gender split

92.4%
Female
7.6%
Male
Demographic split for FabKids.com audience in United States
MetricValue
Female92.4%
Male7.6%
Average age33.1
Estimated audience size986,388
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the FabKids.com audience in United States
Age bracketShare%
16-1922%
20-2936%
30-3925%
40-4911%
50+5%
Fig. 04

Worldwide distribution

85.3%

of the worldwide FabKids.com audience comes from United States.

Worldwide audience distribution share by country for FabKids.com
CountryShare
United States85.3%
Japan3.0%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FabKids.com audience in United States is strongest.

Fig. 05

Top regions by affinity

FabKids.com customers by region in United States
#RegionReachAffinity×
01Mississippi~10K1.19×
02North Dakota~2K1.18×
03Delaware~3K1.17×
04Alaska~2K1.17×
05Vermont~2K1.14×
06West Virginia~5K1.12×
07South Dakota~3K1.12×
08Rhode Island~3K1.09×
09Louisiana~10K1.08×
10New Mexico~5K1.08×
11Montana~3K1.08×
12Oklahoma~10K1.07×
13Arkansas~9K1.06×
14Alabama~10K1.04×
15Nebraska~5K1.04×
16Idaho~5K1.04×
17South Carolina~20K1.03×
18New Hampshire~4K1.03×
19Missouri~20K1.02×
20Iowa~8K1.02×
21Maine~4K1.02×
22Hawaii~4K1.01×
23Kansas~8K1.00×
24Kentucky~10K0.99×
25Washington, District of Columbia~3K0.99×
26Nevada~9K0.97×
27Tennessee~20K0.94×
28Indiana~20K0.94×
29Connecticut~9K0.93×
30Utah~8K0.93×
31Oregon~10K0.91×
32Ohio~30K0.90×
33North Carolina~30K0.90×
34Michigan~20K0.90×
35Maryland~20K0.90×
36Wisconsin~10K0.90×
37Georgia~30K0.88×
38Minnesota~10K0.88×
39Colorado~10K0.86×
40Arizona~20K0.85×
41Virginia~20K0.84×
42Washington~20K0.84×
43Massachusetts~20K0.84×
44Pennsylvania~30K0.83×
45New Jersey~20K0.81×
46Illinois~30K0.78×
47Florida~50K0.71×
48New York~40K0.69×
49Texas~60K0.68×
50California~60K0.59×
Fig. 06

Affinity by region

Affinity by region — FabKids.com, United States
0.59×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FabKids.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FabKids.com audience
#·InterestCategoryAffinity×
01Wood-burning stoveHome & Garden28.81×
02Janie and JackShopping15.46×
03Enterprise Rent-A-CarCars & Mobility5.16×
04Diaper bagKids & Family3.54×
05Children's clothingFashion & Accessoires3.44×
06Discount storesShopping3.15×
07Internet celebrityInternet & Social Media3.08×
08Britney SpearsMusic & Radio3.04×
09Pizza HutFood & Beverages2.90×
10Five BelowShopping2.57×
11TMZInternet & Social Media2.48×
12Domino's PizzaFood & Beverages2.21×
13Shopping mallsShopping2.16×
14SubwayFood & Beverages2.05×
15Planet FitnessSports1.93×
16T-MobileTechnology & Electronics1.79×
17Hobby LobbyHome & Garden1.78×
18Beauty salonsBeauty & Wellness1.67×
19McDonald'sFood & Beverages1.66×
20Health careBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FabKids.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FabKids.com audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.01×
Price SensitivityPREMIUM1.69×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FabKids.com audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
SustainabilityBALANCE0.59×
Early Adopter MentalityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FabKids.com's target market in United States?

FabKids.com's target market in United States covers an estimated 986,388 people, concentrated in California and Texas.

02

What is the gender split and age of FabKids.com customers?

92.4% of the FabKids.com audience are female, 7.6% are male, with an average age of 33.1 years.

03

Which brands do FabKids.com fans like most?

FabKids.com fans show strongest brand affinity for Wood-burning stove (28.81×), Enterprise Rent-A-Car (5.16×), and Pizza Hut (2.9×) over the country average.

04

Where do FabKids.com fans live in United States?

FabKids.com fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do FabKids.com fans also like?

Beyond FabKids.com itself, the audience over-indexes on Enterprise Rent-A-Car (5.16×), Pizza Hut (2.9×), Janie and Jack (15.46×), and Discount stores (3.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See FabKids.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FabKids.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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