A data profile of the people who buy, follow and care about Scowl in United States — modelled from more than twelve digital signal sources. Scowl has an estimated audience of 1,156,072 people in United States.
The average Scowl fan in United States is 43.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Monty Python and the Holy Grail, John Cleese, Monty Python, with strongest over-indexing on Monty Python and the Holy Grail (198.64× the country average).
Demographically, the Scowl audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Scowl fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Monty Python and the Holy Grail.
The key figures that characterise the Scowl profile in United States.
59.0% are female, 41.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.1 |
| Estimated audience size | 1,156,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Scowl audience comes from United States.
| Country | Share |
|---|---|
| United States | 45.9% |
| India | 7.2% |
| United Kingdom | 6.2% |
Where the Scowl audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 1.44× | |
| 02 | New Jersey | ~50K | 1.32× | |
| 03 | Texas | ~100K | 1.23× | |
| 04 | North Carolina | ~50K | 1.16× | |
| 05 | Oklahoma | ~20K | 1.16× | |
| 06 | Hawaii | ~7K | 1.16× | |
| 07 | Louisiana | ~20K | 1.13× | |
| 08 | Georgia | ~50K | 1.12× | |
| 09 | Virginia | ~40K | 1.12× | |
| 10 | South Carolina | ~20K | 1.12× | |
| 11 | Alaska | ~3K | 1.12× | |
| 12 | Maryland | ~30K | 1.10× | |
| 13 | Pennsylvania | ~50K | 1.09× | |
| 14 | Indiana | ~30K | 1.08× | |
| 15 | Arkansas | ~10K | 1.08× | |
| 16 | New York | ~80K | 1.07× | |
| 17 | Arizona | ~30K | 1.07× | |
| 18 | Washington | ~30K | 1.07× | |
| 19 | Kentucky | ~20K | 1.06× | |
| 20 | Rhode Island | ~4K | 1.04× | |
| 21 | Florida | ~90K | 1.03× | |
| 22 | Nevada | ~10K | 1.03× | |
| 23 | Alabama | ~20K | 1.02× | |
| 24 | Mississippi | ~10K | 1.01× | |
| 25 | New Mexico | ~7K | 1.00× | |
| 26 | Illinois | ~40K | 0.99× | |
| 27 | Massachusetts | ~30K | 0.99× | |
| 28 | West Virginia | ~6K | 0.99× | |
| 29 | Ohio | ~40K | 0.97× | |
| 30 | Oregon | ~20K | 0.97× | |
| 31 | Kansas | ~10K | 0.97× | |
| 32 | Utah | ~10K | 0.96× | |
| 33 | Iowa | ~10K | 0.96× | |
| 34 | Delaware | ~4K | 0.96× | |
| 35 | South Dakota | ~3K | 0.96× | |
| 36 | Connecticut | ~10K | 0.95× | |
| 37 | Nebraska | ~6K | 0.95× | |
| 38 | Missouri | ~20K | 0.94× | |
| 39 | Minnesota | ~20K | 0.94× | |
| 40 | North Dakota | ~3K | 0.92× | |
| 41 | New Hampshire | ~5K | 0.90× | |
| 42 | Michigan | ~30K | 0.89× | |
| 43 | Maine | ~4K | 0.88× | |
| 44 | Montana | ~3K | 0.88× | |
| 45 | Vermont | ~2K | 0.88× | |
| 46 | Tennessee | ~20K | 0.87× | |
| 47 | Idaho | ~6K | 0.87× | |
| 48 | Colorado | ~20K | 0.82× | |
| 49 | Wisconsin | ~20K | 0.82× | |
| 50 | Washington, District of Columbia | ~3K | 0.81× |
The strongest cross-interests of the Scowl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monty Python and the Holy Grail | Movies & TV | 198.64× | ||
| 02 | John Cleese | Movies & TV | 171.18× | ||
| 03 | Monty Python | Movies & TV | 116.90× | ||
| 04 | The IT Crowd | Movies & TV | 99.37× | ||
| 05 | Roseanne | Movies & TV | 89.72× | ||
| 06 | Jack Whitehall | Movies & TV | 89.03× | ||
| 07 | University of St Andrews | Business & Career | 48.64× | ||
| 08 | Rowan Atkinson | Movies & TV | 46.54× | ||
| 09 | Jimmy Carr | Movies & TV | 36.39× | ||
| 10 | The Goldbergs (TV series) | Movies & TV | 34.37× | ||
| 11 | Wham! | Music & Radio | 24.29× | ||
| 12 | Everybody Loves Raymond | Movies & TV | 23.80× | ||
| 13 | Mr. Bean | Movies & TV | 22.52× | ||
| 14 | Isla Fisher | Movies & TV | 20.00× | ||
| 15 | Neve Campbell | Movies & TV | 20.00× | ||
| 16 | Sarah Silverman | Movies & TV | 17.36× | ||
| 17 | Katee Sackhoff | Movies & TV | 17.30× | ||
| 18 | Spaceballs | Movies & TV | 16.21× | ||
| 19 | Toni Collette | Movies & TV | 14.23× | ||
| 20 | Jack Nicholson | Movies & TV | 10.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.89× | |
| Convenience Orientation | PREMIUM | 1.68× | |
| Sustainability | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.80× | |
| Pet Ownership | JOY | 0.83× |
Scowl has an estimated audience of 1,156,072 people in United States, concentrated in California and Texas.
59.0% of Scowl fans are female, 41.0% are male, with an average age of 43.1 years.
Scowl fans show strongest brand affinity for Monty Python and the Holy Grail (198.64×), John Cleese (171.18×), and Monty Python (116.9×) over the country average.
Scowl fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Scowl itself, the audience over-indexes on John Cleese (171.18×), Monty Python (116.9×), Roseanne (89.72×), and Jack Whitehall (89.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Scowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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