Rascasse Audience Intelligence

United 93 (film) Audience in United States

A data profile of the people who buy, follow and care about United 93 (film) in United States — modelled from more than twelve digital signal sources. United 93 (film) has an estimated audience of 279,594 people in United States.

#4475among Movie / TV Show / Series in United States#9010in Movies & TV

The average United 93 (film) fan in United States is 47.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Obsessed (2009 film), The IT Crowd, Audible.com, with strongest over-indexing on Obsessed (2009 film) (18.76× the country average).

Demographically, the United 93 (film) audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United 93 (film) fan in United States is more male, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United 93 (film) profile in United States.

Audience size
280K
in United States
Gender
38.0%♀
62.0% male
Age
47.6
average years
Country rank
#50096
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United 93 (film) viewers

38.0% are female, 62.0% are male, average age 47.6.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for United 93 (film) audience in United States
MetricValue
Female38.0%
Male62.0%
Average age47.6
Estimated audience size279,594
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the United 93 (film) audience in United States
Age bracketShare%
16-190%
20-2915%
30-3923%
40-4925%
50+38%
Fig. 04

Worldwide distribution

52.7%

of the worldwide United 93 (film) audience comes from United States.

Worldwide audience distribution share by country for United 93 (film)
CountryShare
United States52.7%
United Kingdom17.0%
Germany13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United 93 (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

United 93 (film) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~10K1.29×
02New York~20K1.27×
03Washington, District of Columbia~1K1.26×
04Massachusetts~7K1.25×
05Connecticut~4K1.23×
06California~40K1.18×
07Pennsylvania~10K1.16×
08Illinois~10K1.13×
09Utah~3K1.07×
10New Hampshire~1K1.07×
11Virginia~8K1.05×
12Ohio~9K1.03×
13Indiana~6K1.03×
14Kentucky~4K1.03×
15Oklahoma~3K1.03×
16Iowa~3K1.03×
17North Dakota<1K1.03×
18Maryland~5K1.02×
19West Virginia~1K1.02×
20Rhode Island<1K1.02×
21Texas~30K1.01×
22New Mexico~2K1.01×
23South Dakota<1K1.00×
24Washington~6K0.99×
25Colorado~5K0.99×
26Minnesota~4K0.99×
27Kansas~2K0.99×
28Maine~1K0.99×
29Michigan~8K0.98×
30Vermont<1K0.98×
31Wisconsin~4K0.97×
32Alaska<1K0.97×
33Missouri~5K0.96×
34Arkansas~2K0.96×
35Nebraska~1K0.96×
36Idaho~1K0.95×
37North Carolina~8K0.94×
38Arizona~6K0.94×
39Tennessee~6K0.93×
40Oregon~3K0.93×
41Nevada~3K0.93×
42Montana<1K0.93×
43Louisiana~4K0.92×
44Hawaii~1K0.91×
45Delaware<1K0.90×
46Georgia~8K0.88×
47Mississippi~2K0.88×
48Florida~20K0.87×
49South Carolina~4K0.86×
50Alabama~3K0.82×
Fig. 06

Affinity by region

Affinity by region — United 93 (film), United States
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United 93 (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United 93 (film) audience
#·InterestCategoryAffinity×
01The IT CrowdMovies & TV105.80×
02Oliver StoneMovies & TV55.30×
03Avan JogiaMovies & TV20.00×
04Armageddon (1998 film)Movies & TV20.00×
05WaterworldMovies & TV20.00×
06Obsessed (2009 film)Movies & TV18.76×
07Michelle MonaghanMovies & TV18.33×
08Michael FassbenderMovies & TV16.87×
09Alien (franchise)Movies & TV16.66×
10House of Cards (U.S. TV series)Movies & TV16.24×
11Audible.comLiterature16.15×
12Saving Private RyanMovies & TV14.46×
13Vera FarmigaMovies & TV13.85×
14Guy RitchieMovies & TV13.17×
15Sigourney WeaverMovies & TV11.61×
16Vanessa KirbyMovies & TV9.25×
17Alexander SkarsgårdMovies & TV8.97×
18Cats (musical)Music & Radio8.61×
19Sam ElliottMovies & TV7.46×
20Morena BaccarinMovies & TV6.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United 93 (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United 93 (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
SpiritualityBALANCE1.44×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United 93 (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United 93 (film) have in United States?

United 93 (film) has an estimated audience of 279,594 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United 93 (film) viewers?

38.0% of United 93 (film) fans are female, 62.0% are male, with an average age of 47.6 years.

03

Which brands do United 93 (film) fans like most?

United 93 (film) fans show strongest brand affinity for Obsessed (2009 film) (18.76×), The IT Crowd (105.8×), and Audible.com (16.15×) over the country average.

04

Where do United 93 (film) fans live in United States?

United 93 (film) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do United 93 (film) fans also like?

Beyond United 93 (film) itself, the audience over-indexes on The IT Crowd (105.8×), Audible.com (16.15×), Oliver Stone (55.3×), and Avan Jogia (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for United 93 (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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