Weekend (2011 film) Audience in United States

Weekend (2011 film) logo

Weekend (2011 film) has an estimated audience of 943,113 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Autism Awareness, PSV Eindhoven, Bookcase, Diabetes mellitus awareness.

Weekend (2011 film) fans in United States are concentrated in California, with strong brand affinity for Scooby-Doo. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Autism Awareness, PSV Eindhoven, with strongest over-indexing on Scooby-Doo (11.51× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Weekend (2011 film) fans

Demographic split for Weekend (2011 film) audience in United States
MetricValue
Estimated audience size943,113

Audience persona

The typical Weekend (2011 film) fan in United States shows strong Risk Appetite tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Weekend (2011 film) in United States
RegionReachAffinity
California158,6761.53×
Texas116,3401.43×
Florida81,9081.28×
New York75,9181.44×
Illinois38,0711.21×
Georgia33,2211.14×
Pennsylvania31,2230.98×
New Jersey29,7591.24×
North Carolina28,3041×
Ohio27,7190.95×
Virginia26,5551.16×
Massachusetts23,4481.26×
Tennessee23,0751.22×
Michigan22,4490.91×
Arizona21,9521.14×
Washington20,4801.08×
Maryland17,9841.11×
Colorado16,6591.12×
Indiana16,0140.93×
Missouri14,4610.95×
Minnesota14,1321.05×
South Carolina14,1281×
Wisconsin13,6150.96×
Alabama11,9820.91×
Oregon11,5501.07×
Connecticut11,2061.18×
Louisiana10,9010.9×
Nevada10,6161.16×
Kentucky10,2370.87×
Oklahoma9,9200.95×
Mississippi7,9821.03×
Utah7,7600.92×
Arkansas7,2090.93×
Kansas6,7450.91×
Iowa6,4040.82×
New Mexico4,7601.01×
Nebraska4,2530.9×
Hawaii4,1821.03×
Idaho3,7020.78×
Washington, District of Columbia3,5781.26×
West Virginia3,1850.73×
New Hampshire3,0310.82×
Rhode Island2,9270.98×
Maine2,6200.78×
Delaware2,4260.93×
Montana1,7830.68×
South Dakota1,6340.75×
North Dakota1,4080.73×
Alaska1,3520.67×
Vermont1,0460.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weekend (2011 film) audience
BrandAffinityCategory
Scooby-Doo11.51×Movies & TV
Autism Awareness19.03×Health
PSV Eindhoven72.76×Sports
Bookcase36.17×Literature
Diabetes mellitus awareness12.48×Health
Chicago (musical)41.29×Music & Radio
Microblogging12.67×Technology & Electronics
Showcase Cinemas65.44×Movies & TV
Singer-songwriter5.51×Music & Radio
In the Heights43.56×Music & Radio
Sense852.97×Movies & TV
Income tax13.19×Business & Career
Mamma Mia!17.82×Movies & TV
Tony Award9.03×Arts & Culture
The L Word27.72×Movies & TV
Stacy Keibler20×Movies & TV
Primeira Liga20×Sports
Ronaldinho18.68×Sports
Charles, Prince of Wales18.87×Politics & Society
Kevin De Bruyne20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weekend (2011 film) audience
TraitClusterScore
Risk AppetiteTHRILL1.33
Healthy LifestyleBALANCE1.32
Convenience OrientationPREMIUM1.24
SustainabilityBALANCE1.15
Urban LifestyleOPEN1.15
Design AffinityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Weekend (2011 film)
CountryShare
Italy22.9%
United States13.6%
Indonesia11.9%

See Weekend (2011 film) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Weekend (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.