Rascasse Audience Intelligence

Some Like It Hot Audience in United States

A data profile of the people who buy, follow and care about Some Like It Hot in United States — modelled from more than twelve digital signal sources. Some Like It Hot has an estimated audience of 961,004 people in United States.

#32among Romance in United States#1933among Movie / TV Show / Series in United States#4442in Movies & TV

The average Some Like It Hot fan in United States is 46.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paul Newman, Kelly Osbourne, Robert Redford, with strongest over-indexing on Paul Newman (81.02× the country average).

Demographically, the Some Like It Hot audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Some Like It Hot fan in United States is balanced, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Paul Newman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Some Like It Hot profile in United States.

Audience size
961K
in United States
Gender
47.2%♀
52.8% male
Age
46.4
average years
Country rank
#24321
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Some Like It Hot viewers

47.2% are female, 52.8% are male, average age 46.4.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Some Like It Hot audience in United States
MetricValue
Female47.2%
Male52.8%
Average age46.4
Estimated audience size961,004
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Some Like It Hot audience in United States
Age bracketShare%
16-199%
20-2911%
30-3917%
40-4923%
50+40%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Some Like It Hot audience comes from United States.

Worldwide audience distribution share by country for Some Like It Hot
CountryShare
United States42.4%
United Kingdom9.0%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Some Like It Hot audience in United States is strongest.

Fig. 05

Top regions by affinity

Some Like It Hot fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~2K1.64×
02Nebraska~7K1.52×
03California~100K1.43×
04Oregon~20K1.39×
05Iowa~10K1.39×
06Minnesota~20K1.37×
07Washington~30K1.35×
08Massachusetts~20K1.35×
09Utah~10K1.35×
10Wisconsin~20K1.30×
11Missouri~20K1.29×
12Ohio~40K1.28×
13Illinois~40K1.21×
14Nevada~10K1.18×
15Washington, District of Columbia~3K1.17×
16Colorado~20K1.15×
17New York~60K1.13×
18Rhode Island~3K1.12×
19Connecticut~10K1.10×
20Idaho~5K1.09×
21Vermont~2K1.07×
22Maine~3K1.04×
23New Hampshire~4K1.03×
24Tennessee~20K0.97×
25Montana~3K0.97×
26Florida~60K0.96×
27Michigan~20K0.96×
28Pennsylvania~30K0.94×
29Oklahoma~10K0.94×
30Arkansas~7K0.94×
31New Mexico~4K0.92×
32North Carolina~30K0.89×
33Arizona~20K0.89×
34Maryland~10K0.88×
35Virginia~20K0.86×
36Kentucky~10K0.86×
37Kansas~6K0.86×
38Texas~70K0.84×
39Alaska~2K0.84×
40New Jersey~20K0.83×
41Indiana~10K0.80×
42Delaware~2K0.80×
43West Virginia~3K0.75×
44Hawaii~3K0.74×
45South Dakota~2K0.74×
46South Carolina~10K0.72×
47Louisiana~9K0.71×
48Georgia~20K0.67×
49Mississippi~5K0.65×
50Alabama~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Some Like It Hot, United States
0.64×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Some Like It Hot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Some Like It Hot audience
#·InterestCategoryAffinity×
01Paul NewmanMovies & TV81.02×
02Baz LuhrmannMovies & TV74.00×
03Bette DavisMovies & TV44.35×
04My Fair LadyMovies & TV34.62×
05Chicago (musical)Music & Radio29.21×
06In the HeightsMusic & Radio28.90×
07Audrey HepburnMovies & TV21.85×
08Kristen WiigMovies & TV21.83×
09Rosie O'DonnellMovies & TV21.54×
10Kelly OsbourneMusic & Radio20.00×
11Michael FassbenderMovies & TV20.00×
12La La Land (film)Movies & TV19.47×
13Robert RedfordMovies & TV15.05×
14Isla FisherMovies & TV13.62×
15Jennifer ConnellyMovies & TV11.23×
16Tony AwardArts & Culture9.41×
17FedExBusiness & Career6.59×
18Solar energyHome & Garden5.58×
19Vehicle insuranceCars & Mobility5.38×
20Mortgage loansBusiness & Career4.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Some Like It Hot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Some Like It Hot audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.49×
PatriotismCONSERVATISM2.43×
SpiritualityBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Some Like It Hot audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
Early Adopter MentalityPOWER0.71×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Some Like It Hot have in United States?

Some Like It Hot has an estimated audience of 961,004 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Some Like It Hot viewers?

47.2% of Some Like It Hot fans are female, 52.8% are male, with an average age of 46.4 years.

03

Which brands do Some Like It Hot fans like most?

Some Like It Hot fans show strongest brand affinity for Paul Newman (81.02×), Kelly Osbourne (20×), and Robert Redford (15.05×) over the country average.

04

Where do Some Like It Hot fans live in United States?

Some Like It Hot fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Some Like It Hot fans also like?

Beyond Some Like It Hot itself, the audience over-indexes on Kelly Osbourne (20×), Robert Redford (15.05×), Bette Davis (44.35×), and La La Land (film) (19.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in United States

See Some Like It Hot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Some Like It Hot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →