Fashionable Audience in United States

Fashionable logo

Fashionable has an estimated audience of 348,053 people in United States. 75.2% are female, 24.8% are male, average age 30.9. Top regions: California, Texas, New York. Top brand affinities: Bags of Love, Smash (TV series), Bath and Bodyworks, Night Court, Zoom (TV channel).

The average Fashionable fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bags of Love, Smash (TV series), Bath and Bodyworks, with strongest over-indexing on Bags of Love (401.7× the country average). Demographically, the Fashionable audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Fashionable fans

Demographic split for Fashionable audience in United States
MetricValue
Female75.2%
Male24.8%
Average age30.9
Estimated audience size348,053

Audience persona

The typical Fashionable fan in United States is more female, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Bags of Love.

Top regions in United States

Top regions ranked by reach for Fashionable in United States
RegionReachAffinity
California48,1421.26×
Texas33,0321.1×
New York24,3391.25×
Florida22,3140.95×
Georgia13,7531.28×
Illinois12,7221.1×
Pennsylvania11,8401.01×
North Carolina11,2271.07×
New Jersey10,9391.24×
Ohio9,7480.91×
Virginia8,8431.04×
Michigan8,8000.97×
Washington7,5971.09×
Massachusetts7,5731.1×
Tennessee7,3611.05×
Arizona7,1991.01×
Maryland6,5451.09×
Indiana6,3461×
Colorado6,3131.15×
Missouri5,6971.02×
South Carolina5,5081.05×
Wisconsin5,2991.01×
Minnesota5,1151.03×
Louisiana4,7521.06×
Alabama4,3670.9×
Oregon4,2791.07×
Oklahoma3,8200.99×
Connecticut3,7791.08×
Kentucky3,7020.85×
Nevada3,1720.94×
Kansas3,1471.15×
Mississippi2,9771.04×
Utah2,7180.87×
Arkansas2,5240.88×
Iowa2,4980.87×
Nebraska1,5320.88×
Hawaii1,4780.99×
New Mexico1,3900.8×
New Hampshire1,2420.91×
Idaho1,1860.68×
Washington, District of Columbia1,1491.1×
Rhode Island1,1111×
Maine1,1100.89×
West Virginia1,0610.65×
Delaware9951.04×
South Dakota9111.13×
Montana6800.7×
Alaska6690.9×
Wyoming5871.14×
Vermont5680.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fashionable audience
BrandAffinityCategory
Bags of Love401.7×Shopping
Smash (TV series)186.03×Movies & TV
Bath and Bodyworks36.72×Shopping
Night Court90.89×Movies & TV
Zoom (TV channel)13.46×Technology & Electronics
Luxury Bags40.32×Fashion & Accessoires
Anokhi238.1×Fashion & Accessoires
Perfect Body77.89×Movies & TV
Eaindra Kyaw Zin550.98×Movies & TV
Łódź211.01×Travel & Leisure
Magical Girl Lyrical Nanoha319.48×Movies & TV
Kenan & Kel67.95×Movies & TV
SeatGeek15.49×Sports
Sexy Jeans21.47×Fashion & Accessoires
São Miguel dos Milagres159.52×Travel & Leisure
joy magazin799.62×Internet & Social Media
Roseanne27.14×Movies & TV
Street punk60.04×Music & Radio
Goiânia90.62×Travel & Leisure
The Artist (film)23.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fashionable audience
TraitClusterScore
PatriotismCONSERVATISM10.67
Luxury OrientationPREMIUM4
Design AffinityPREMIUM2.02
SustainabilityBALANCE1.8
DIY MentalityTHRILL1.47
CreativityOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Fashionable
CountryShare
United States17.9%
Japan15.5%
Germany6.7%

See Fashionable audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Fashionable have in United States?

Fashionable has an estimated audience of 348,053 people in United States, concentrated in California and Texas.

What is the gender split and age of Fashionable fans?

75.2% of Fashionable fans are female, 24.8% are male, with an average age of 30.9 years.

Which brands do Fashionable fans like most?

Fashionable fans show strongest brand affinity for Bags of Love (401.7×), Smash (TV series) (186.03×), and Bath and Bodyworks (36.72×) over the country average.

Where do Fashionable fans live in United States?

Fashionable fans in United States are most concentrated in California (reach 48,142), Texas (reach 33,032), and New York (reach 24,339). These three regions account for the largest share of the active audience.

What other brands do Fashionable fans also like?

Beyond Fashionable itself, the audience over-indexes on Smash (TV series) (186.03×), Bath and Bodyworks (36.72×), Night Court (90.89×), and Zoom (TV channel) (13.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fashionable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.