Rascasse Audience Intelligence

Fashionable Audience in United States

A data profile of the people who buy, follow and care about Fashionable in United States — modelled from more than twelve digital signal sources. Fashionable has an estimated audience of 348,053 people in United States.

#12878among Topic in United States#1509in Fashion & Accessoires

The average Fashionable fan in United States is 30.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bags of Love, Smash (TV series), Bath and Bodyworks, with strongest over-indexing on Bags of Love (401.7× the country average).

Demographically, the Fashionable audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fashionable fan in United States is more female, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Bags of Love.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashionable profile in United States.

Audience size
348K
in United States
Gender
75.2%♀
24.8% male
Age
30.9
average years
Country rank
#44753
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fashionable fans

75.2% are female, 24.8% are male, average age 30.9.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Fashionable audience in United States
MetricValue
Female75.2%
Male24.8%
Average age30.9
Estimated audience size348,053
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Fashionable audience in United States
Age bracketShare%
16-1944%
20-2921%
30-3915%
40-4913%
50+7%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Fashionable audience comes from United States.

Worldwide audience distribution share by country for Fashionable
CountryShare
United States17.7%
Japan15.3%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashionable audience in United States is strongest.

Fig. 05

Top regions by affinity

Fashionable fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.16×
02Georgia~10K1.15×
03Tennessee~8K1.12×
04New Jersey~10K1.11×
05Kansas~3K1.10×
06New York~20K1.09×
07Colorado~6K1.07×
08South Dakota<1K1.07×
09Texas~30K1.04×
10Maryland~6K1.03×
11Connecticut~4K1.03×
12Pennsylvania~10K1.02×
13Illinois~10K1.02×
14Massachusetts~7K1.02×
15Indiana~6K1.02×
16Missouri~6K1.02×
17Delaware<1K1.02×
18Virginia~9K1.01×
19Washington~7K1.01×
20Louisiana~5K1.01×
21Mississippi~3K1.01×
22Ohio~10K1.00×
23North Carolina~10K1.00×
24South Carolina~5K1.00×
25Oregon~4K1.00×
26Nevada~3K1.00×
27Alaska<1K1.00×
28Vermont<1K1.00×
29Arizona~7K0.99×
30Wisconsin~5K0.99×
31Oklahoma~4K0.99×
32Iowa~3K0.99×
33Rhode Island~1K0.99×
34Washington, District of Columbia~1K0.99×
35Minnesota~5K0.98×
36Alabama~5K0.98×
37Utah~3K0.98×
38Arkansas~3K0.98×
39Hawaii~1K0.98×
40North Dakota<1K0.98×
41Florida~20K0.97×
42Nebraska~2K0.97×
43New Mexico~2K0.97×
44Maine~1K0.97×
45Michigan~9K0.96×
46Kentucky~4K0.96×
47West Virginia~2K0.96×
48New Hampshire~1K0.96×
49Montana<1K0.96×
50Idaho~2K0.94×
Fig. 06

Affinity by region

Affinity by region — Fashionable, United States
0.94×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fashionable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fashionable audience
#·InterestCategoryAffinity×
01joy magazinInternet & Social Media799.62×
02Eaindra Kyaw ZinMovies & TV550.98×
03Bags of LoveShopping401.70×
04Magical Girl Lyrical NanohaMovies & TV319.48×
05AnokhiFashion & Accessoires238.10×
06ŁódźTravel & Leisure211.01×
07Smash (TV series)Movies & TV186.03×
08São Miguel dos MilagresTravel & Leisure159.52×
09Night CourtMovies & TV90.89×
10Perfect BodyMovies & TV77.89×
11UniEuroShopping75.03×
12Kenan & KelMovies & TV67.95×
13Street punkMusic & Radio60.04×
14Luxury BagsFashion & Accessoires40.32×
15Bath and BodyworksShopping36.72×
16RoseanneMovies & TV27.14×
17Sexy JeansFashion & Accessoires21.47×
18SeatGeekSports15.49×
19Zoom (TV channel)Technology & Electronics13.46×
20MonstersMovies & TV11.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fashionable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fashionable audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM5.34×
SustainabilityBALANCE1.96×
IndividualismJOY1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fashionable audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
PatriotismCONSERVATISM0.78×
Risk AppetiteTHRILL1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fashionable have in United States?

Fashionable has an estimated audience of 348,053 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fashionable fans?

75.2% of Fashionable fans are female, 24.8% are male, with an average age of 30.9 years.

03

Which brands do Fashionable fans like most?

Fashionable fans show strongest brand affinity for Bags of Love (401.7×), Smash (TV series) (186.03×), and Bath and Bodyworks (36.72×) over the country average.

04

Where do Fashionable fans live in United States?

Fashionable fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Fashionable fans also like?

Beyond Fashionable itself, the audience over-indexes on Smash (TV series) (186.03×), Bath and Bodyworks (36.72×), Night Court (90.89×), and Zoom (TV channel) (13.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Fashionable audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fashionable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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