Rascasse Audience Intelligence

RuPaul Audience in United States

A data profile of the people who buy, follow and care about RuPaul in United States — modelled from more than twelve digital signal sources. RuPaul has an estimated audience of 2,998,399 people in United States.

#551among Actor Actress or TV Star in United States#1579among Person in United States#1359in Movies & TV

The average RuPaul fan in United States is 29.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Gilded Age, Harry Potter, Zendaya, with strongest over-indexing on The Gilded Age (4.02× the country average).

Demographically, the RuPaul audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RuPaul fan in United States is more female, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Gilded Age.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RuPaul profile in United States.

Audience size
3M
in United States
Gender
61.1%♀
38.9% male
Age
29.5
average years
Country rank
#10316
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RuPaul fans

61.1% are female, 38.9% are male, average age 29.5.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for RuPaul audience in United States
MetricValue
Female61.1%
Male38.9%
Average age29.5
Estimated audience size2,998,399
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the RuPaul audience in United States
Age bracketShare%
16-1948%
20-2921%
30-3914%
40-4911%
50+6%
Fig. 04

Worldwide distribution

48.0%

of the worldwide RuPaul audience comes from United States.

Worldwide audience distribution share by country for RuPaul
CountryShare
United States48.0%
United Kingdom7.4%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RuPaul audience in United States is strongest.

Fig. 05

Top regions by affinity

RuPaul fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K1.25×
02Louisiana~40K1.13×
03Oregon~40K1.11×
04Washington, District of Columbia~10K1.11×
05Oklahoma~40K1.10×
06Kentucky~40K1.08×
07Washington~70K1.07×
08Arkansas~30K1.07×
09Georgia~100K1.06×
10Ohio~100K1.06×
11Massachusetts~60K1.06×
12Missouri~50K1.06×
13Pennsylvania~100K1.05×
14New York~200K1.04×
15Tennessee~60K1.04×
16Alabama~40K1.04×
17Maine~10K1.04×
18Maryland~50K1.03×
19Rhode Island~10K1.03×
20North Carolina~90K1.02×
21West Virginia~10K1.02×
22Vermont~5K1.02×
23California~300K1.01×
24Illinois~100K1.01×
25Michigan~80K1.01×
26Arizona~60K1.01×
27Indiana~60K1.00×
28Utah~30K1.00×
29Mississippi~30K1.00×
30New Mexico~20K1.00×
31Colorado~50K0.99×
32Connecticut~30K0.99×
33South Carolina~40K0.98×
34Texas~300K0.97×
35Wisconsin~40K0.96×
36New Hampshire~10K0.96×
37Virginia~70K0.95×
38Kansas~20K0.95×
39Florida~200K0.94×
40Delaware~8K0.93×
41Alaska~6K0.93×
42Montana~8K0.92×
43New Jersey~70K0.91×
44Minnesota~40K0.91×
45Iowa~20K0.90×
46Idaho~10K0.90×
47Nebraska~10K0.89×
48Hawaii~10K0.83×
49North Dakota~5K0.83×
50South Dakota~6K0.82×
Fig. 06

Affinity by region

Affinity by region — RuPaul, United States
0.82×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RuPaul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RuPaul audience
#·InterestCategoryAffinity×
01Downton AbbeyMovies & TV4.60×
02The Gilded AgeMovies & TV4.02×
03Gay LovePolitics & Society4.01×
04ZendayaMovies & TV3.78×
05BTSMusic & Radio3.72×
06Madison BeerMusic & Radio3.18×
07Hailee SteinfeldMovies & TV2.97×
08Sabrina CarpenterMusic & Radio2.73×
09Billie EilishMusic & Radio2.69×
10Digital illustrationArts & Culture2.63×
11YouTube MusicInternet & Social Media2.46×
12Harry PotterMovies & TV2.11×
13Anime and manga fandomLiterature2.06×
14TwitchGames2.01×
15Fashion NovaShopping1.92×
16Michael JacksonMusic & Radio1.90×
17Game of ThronesMovies & TV1.88×
18Stranger ThingsMovies & TV1.87×
19Taylor SwiftMusic & Radio1.66×
20MarshallsFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RuPaul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RuPaul audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Design AffinityPREMIUM1.14×
SustainabilityBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RuPaul audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
PatriotismCONSERVATISM0.66×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RuPaul have in United States?

RuPaul has an estimated audience of 2,998,399 people in United States, concentrated in California and Texas.

02

What is the gender split and age of RuPaul fans?

61.1% of RuPaul fans are female, 38.9% are male, with an average age of 29.5 years.

03

Which brands do RuPaul fans like most?

RuPaul fans show strongest brand affinity for The Gilded Age (4.02×), Harry Potter (2.11×), and Zendaya (3.78×) over the country average.

04

Where do RuPaul fans live in United States?

RuPaul fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do RuPaul fans also like?

Beyond RuPaul itself, the audience over-indexes on Harry Potter (2.11×), Zendaya (3.78×), YouTube Music (2.46×), and Gay Love (4.01×) compared to the United States average.

Appendix

Explore more audiences

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See RuPaul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RuPaul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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