RuPaul Audience in United States

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RuPaul has an estimated audience of 3,045,793 people in United States. 61.1% are female, 38.9% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, The Gilded Age, Harry Potter, YouTube Music, Sabrina Carpenter.

The average RuPaul fan in United States is 29.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, The Gilded Age, Harry Potter, with strongest over-indexing on Euphoria (2.5× the country average). Demographically, the RuPaul audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of RuPaul fans

Demographic split for RuPaul audience in United States
MetricValue
Female61.1%
Male38.9%
Average age29.5
Estimated audience size3,045,793

Audience persona

The typical RuPaul fan in United States is more female, around 29.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for RuPaul in United States
RegionReachAffinity
California353,9071.06×
Texas262,4771×
Florida196,2550.95×
New York182,5081.07×
Pennsylvania108,5321.06×
Illinois104,9381.03×
Ohio103,3791.1×
Georgia101,2011.08×
North Carolina96,3611.05×
Michigan82,1901.03×
New Jersey71,5170.92×
Virginia71,4090.96×
Washington68,7611.13×
Arizona66,5051.07×
Massachusetts65,9081.1×
Tennessee65,9041.08×
Indiana56,3871.01×
Maryland54,3011.04×
Missouri51,4111.05×
Colorado48,8201.02×
Alabama45,7511.08×
South Carolina45,4900.99×
Louisiana44,1171.12×
Wisconsin42,2740.92×
Kentucky41,0021.07×
Minnesota40,1630.92×
Oregon39,4091.13×
Nevada37,6101.28×
Oklahoma37,4671.11×
Connecticut29,7880.98×
Utah27,4111×
Arkansas26,6261.06×
Mississippi24,8760.99×
Kansas22,4730.94×
Iowa22,0580.88×
New Mexico15,0260.98×
Idaho13,5310.89×
West Virginia13,3880.94×
Nebraska12,9540.85×
New Hampshire11,0200.92×
Maine10,7770.99×
Hawaii10,6950.82×
Washington, District of Columbia9,9291.08×
Rhode Island9,8981.02×
Montana7,5570.89×
Delaware7,4240.88×
Alaska5,7060.88×
South Dakota5,5360.79×
Vermont5,1310.96×
Wyoming4,8811.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RuPaul audience
BrandAffinityCategory
Euphoria2.5×Movies & TV
The Gilded Age4.02×Movies & TV
Harry Potter2.11×Movies & TV
YouTube Music2.46×Internet & Social Media
Sabrina Carpenter2.73×Music & Radio
Gay Love4.01×Politics & Society
Hailee Steinfeld2.97×Movies & TV
Zendaya3.78×Movies & TV
Downton Abbey4.6×Movies & TV
Taylor Swift1.66×Music & Radio
Fashion Nova1.92×Shopping
Twitch2.01×Games
Stranger Things1.87×Movies & TV
Tumblr2.16×Internet & Social Media
Marshalls1.53×Fashion & Accessoires
Anime and manga fandom2.06×Literature
Billie Eilish2.69×Music & Radio
Barbie2.03×Movies & TV
Game of Thrones1.88×Movies & TV
Digital illustration2.63×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RuPaul audience
TraitClusterScore
Healthy LifestyleBALANCE2.72
MindfulnessBALANCE1.5
SustainabilityBALANCE1.45
Pet OwnershipJOY1.44
Urban LifestyleOPEN1.33
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for RuPaul
CountryShare
United States48.5%
United Kingdom7.8%
Canada5.1%

See RuPaul audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does RuPaul have in United States?

RuPaul has an estimated audience of 3,045,793 people in United States, concentrated in California and Texas.

What is the gender split and age of RuPaul fans?

61.1% of RuPaul fans are female, 38.9% are male, with an average age of 29.5 years.

Which brands do RuPaul fans like most?

RuPaul fans show strongest brand affinity for Euphoria (2.5×), The Gilded Age (4.02×), and Harry Potter (2.11×) over the country average.

Where do RuPaul fans live in United States?

RuPaul fans in United States are most concentrated in California (reach 353,907), Texas (reach 262,477), and Florida (reach 196,255). These three regions account for the largest share of the active audience.

What other brands do RuPaul fans also like?

Beyond RuPaul itself, the audience over-indexes on The Gilded Age (4.02×), Harry Potter (2.11×), YouTube Music (2.46×), and Sabrina Carpenter (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RuPaul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.