RuPaul Audience in Germany
RuPaul has an estimated audience of 225,622 people in Germany. 59.8% are female, 40.2% are male, average age 30.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Euphoria, The Gilded Age, Telegram, Downton Abbey, Spiegel Online.
The average RuPaul fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Euphoria, The Gilded Age, Telegram, with strongest over-indexing on Euphoria (6.57× the country average). Demographically, the RuPaul audience skews more female with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of RuPaul fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 30.4 |
| Estimated audience size | 225,622 |
Audience persona
The typical RuPaul fan in Germany is more female, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,061 | 1.07× |
| Bayern | 36,449 | 1.01× |
| Baden-Württemberg | 28,191 | 0.92× |
| Berlin | 20,860 | 2.07× |
| Niedersachsen | 19,695 | 0.9× |
| Hessen | 19,604 | 1.14× |
| Rheinland-Pfalz | 11,589 | 1.03× |
| Sachsen | 9,844 | 0.89× |
| Schleswig-Holstein | 7,478 | 0.92× |
| Hamburg | 7,038 | 1.38× |
| Brandenburg | 5,607 | 0.8× |
| Thüringen | 3,778 | 0.66× |
| Sachsen-Anhalt | 3,745 | 0.64× |
| Mecklenburg-Vorpommern | 2,693 | 0.63× |
| Saarland | 2,373 | 0.86× |
| Bremen | 2,120 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 6.57× | Movies & TV |
| The Gilded Age | 10.14× | Movies & TV |
| Telegram | 6.93× | Internet & Social Media |
| Downton Abbey | 10.52× | Movies & TV |
| Spiegel Online | 3.5× | News |
| Der Tagesspiegel | 5.83× | News |
| Zendaya | 11.73× | Movies & TV |
| Sex and the City | 5.36× | Movies & TV |
| Santa Claus | 7.64× | Kids & Family |
| Home Alone (franchise) | 8.05× | Movies & TV |
| Christmas market | 6.98× | Food & Beverages |
| Meme | 5.9× | Internet & Social Media |
| Harry Potter | 2.18× | Movies & TV |
| Christmas tree | 7.13× | Kids & Family |
| Christmas decoration | 7.12× | Home & Garden |
| Christmas Eve | 5.96× | Kids & Family |
| Die Welt | 4.21× | News |
| 2.41× | Internet & Social Media | |
| Love Actually | 7.06× | Movies & TV |
| Sustainable design | 6.25× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.19 |
| Sustainability | BALANCE | 2.42 |
| Quality Awareness | PREMIUM | 2.29 |
| Urban Lifestyle | OPEN | 2.02 |
| Early Adopter Mentality | POWER | 1.68 |
| DIY Mentality | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.5% |
| United Kingdom | 7.8% |
| Canada | 5.1% |
See RuPaul audiences in other countries
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Frequently asked questions
How many fans does RuPaul have in Germany?
RuPaul has an estimated audience of 225,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of RuPaul fans?
59.8% of RuPaul fans are female, 40.2% are male, with an average age of 30.4 years.
Which brands do RuPaul fans like most?
RuPaul fans show strongest brand affinity for Euphoria (6.57×), The Gilded Age (10.14×), and Telegram (6.93×) over the country average.
Where do RuPaul fans live in Germany?
RuPaul fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,061), Bayern (reach 36,449), and Baden-Württemberg (reach 28,191). These three regions account for the largest share of the active audience.
What other brands do RuPaul fans also like?
Beyond RuPaul itself, the audience over-indexes on The Gilded Age (10.14×), Telegram (6.93×), Downton Abbey (10.52×), and Spiegel Online (3.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RuPaul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.