Rascasse Audience Intelligence

RuPaul Audience in Germany

A data profile of the people who buy, follow and care about RuPaul in Germany — modelled from more than twelve digital signal sources. RuPaul has an estimated audience of 226,182 people in Germany.

#1477among Actor Actress or TV Star in Germany#4685among Person in Germany#3593in Movies & TV

The average RuPaul fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Gilded Age, Zendaya, Telegram, with strongest over-indexing on The Gilded Age (10.14× the country average).

Demographically, the RuPaul audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Sustainability, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical RuPaul fan in Germany is more female, around 30.4 years old, with strong Sustainability tendencies and a notable affinity for The Gilded Age.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RuPaul profile in Germany.

Audience size
226K
in Germany
Gender
59.8%♀
40.2% male
Age
30.4
average years
Country rank
#21017
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RuPaul fans

59.8% are female, 40.2% are male, average age 30.4.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for RuPaul audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age30.4
Estimated audience size226,182
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the RuPaul audience in Germany
Age bracketShare%
16-1945%
20-2921%
30-3915%
40-4911%
50+7%
Fig. 04

Worldwide distribution

3.6%

of the worldwide RuPaul audience comes from Germany.

Worldwide audience distribution share by country for RuPaul
CountryShare
United States48.0%
United Kingdom7.4%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RuPaul audience in Germany is strongest.

Fig. 05

Top regions by affinity

RuPaul fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.95×
02Hamburg~7K1.34×
03Bremen~2K1.11×
04Hessen~20K1.10×
05Nordrhein-Westfalen~50K1.04×
06Rheinland-Pfalz~10K1.00×
07Bayern~40K0.97×
08Schleswig-Holstein~8K0.94×
09Saarland~3K0.92×
10Baden-Württemberg~30K0.90×
11Niedersachsen~20K0.90×
12Sachsen~10K0.90×
13Brandenburg~6K0.85×
14Mecklenburg-Vorpommern~3K0.78×
15Thüringen~4K0.76×
16Sachsen-Anhalt~4K0.75×
Fig. 06

Affinity by region

Affinity by region — RuPaul, Germany
0.75×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RuPaul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RuPaul audience
#·InterestCategoryAffinity×
01ZendayaMovies & TV11.73×
02Downton AbbeyMovies & TV10.52×
03The Gilded AgeMovies & TV10.14×
04Home Alone (franchise)Movies & TV8.05×
05Santa ClausKids & Family7.64×
06Christmas treeKids & Family7.13×
07Christmas decorationHome & Garden7.12×
08Love ActuallyMovies & TV7.06×
09Christmas marketFood & Beverages6.98×
10TelegramInternet & Social Media6.93×
11EuphoriaMovies & TV6.57×
12Sustainable designBusiness & Career6.25×
13Christmas EveKids & Family5.96×
14MemeInternet & Social Media5.90×
15Der TagesspiegelNews5.83×
16Sex and the CityMovies & TV5.36×
17Die WeltNews4.21×
18Spiegel OnlineNews3.50×
19WhatsAppInternet & Social Media2.41×
20Harry PotterMovies & TV2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RuPaul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RuPaul audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.04×
Social Media UsageJOY1.70×
SpiritualityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RuPaul audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
Need for SecurityCONSERVATISM0.56×
Risk AppetiteTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RuPaul have in Germany?

RuPaul has an estimated audience of 226,182 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of RuPaul fans?

59.8% of RuPaul fans are female, 40.2% are male, with an average age of 30.4 years.

03

Which brands do RuPaul fans like most?

RuPaul fans show strongest brand affinity for The Gilded Age (10.14×), Zendaya (11.73×), and Telegram (6.93×) over the country average.

04

Where do RuPaul fans live in Germany?

RuPaul fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do RuPaul fans also like?

Beyond RuPaul itself, the audience over-indexes on Zendaya (11.73×), Telegram (6.93×), Downton Abbey (10.52×), and Der Tagesspiegel (5.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See RuPaul audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for RuPaul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →