Rascasse Audience Intelligence

ThirdLove Target Market in United States

A data profile of the people who buy, follow and care about ThirdLove in United States — modelled from more than twelve digital signal sources. ThirdLove has an estimated audience of 1,157,559 people in United States.

#2200among Brand in United States#891in Fashion & Accessoires

The average ThirdLove fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Alison Brie, Kay Jewelers, Scallop, with strongest over-indexing on Alison Brie (20× the country average).

Demographically, the ThirdLove audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ThirdLove fan in United States is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Alison Brie.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ThirdLove profile in United States.

Audience size
1.2M
in United States
Gender
89.4%♀
10.6% male
Age
37.9
average years
Country rank
#21403
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ThirdLove

89.4% are female, 10.6% are male, average age 37.9.

Fig. 02

Gender split

89.4%
Female
10.6%
Male
Demographic split for ThirdLove audience in United States
MetricValue
Female89.4%
Male10.6%
Average age37.9
Estimated audience size1,157,559
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the ThirdLove audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4922%
50+14%
Fig. 04

Worldwide distribution

94.2%

of the worldwide ThirdLove audience comes from United States.

Worldwide audience distribution share by country for ThirdLove
CountryShare
United States94.2%
Canada5.0%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ThirdLove audience in United States is strongest.

Fig. 05

Top regions by affinity

ThirdLove customers by region in United States
#RegionReachAffinity×
01Vermont~4K1.91×
02Washington, District of Columbia~6K1.70×
03Massachusetts~40K1.56×
04New Hampshire~7K1.55×
05Maine~6K1.53×
06Minnesota~20K1.36×
07Oregon~20K1.35×
08Montana~4K1.35×
09Colorado~20K1.32×
10Alaska~3K1.26×
11Washington~30K1.23×
12Connecticut~10K1.20×
13Wisconsin~20K1.18×
14Utah~10K1.17×
15California~100K1.16×
16Virginia~30K1.16×
17Idaho~6K1.12×
18New York~70K1.07×
19Illinois~40K1.05×
20Rhode Island~4K1.05×
21North Dakota~3K1.05×
22Iowa~10K1.02×
23Nebraska~6K1.02×
24Pennsylvania~40K1.01×
25Maryland~20K1.00×
26South Dakota~2K0.93×
27Michigan~30K0.87×
28North Carolina~30K0.86×
29Ohio~30K0.85×
30New Jersey~20K0.83×
31New Mexico~5K0.83×
32Tennessee~20K0.82×
33Indiana~20K0.82×
34Kansas~8K0.82×
35Delaware~3K0.82×
36Missouri~20K0.80×
37West Virginia~4K0.76×
38South Carolina~10K0.75×
39Kentucky~10K0.75×
40Arizona~20K0.73×
41Hawaii~4K0.72×
42Georgia~20K0.69×
43Alabama~10K0.68×
44Oklahoma~9K0.68×
45Arkansas~6K0.67×
46Louisiana~9K0.60×
47Texas~60K0.59×
48Nevada~7K0.59×
49Mississippi~5K0.57×
50Florida~40K0.53×
Fig. 06

Affinity by region

Affinity by region — ThirdLove, United States
0.53×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ThirdLove audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ThirdLove audience
#·InterestCategoryAffinity×
01ScallopFood & Beverages30.26×
02La Perla (clothing)Fashion & Accessoires20.37×
03Alison BrieMovies & TV20.00×
04Adore MeFashion & Accessoires15.99×
05Christina HendricksMovies & TV15.62×
06Celebrity GossipNews14.67×
07Kiernan ShipkaMovies & TV14.53×
08Kay JewelersFashion & Accessoires13.17×
09Winnie-the-PoohKids & Family12.09×
10Acne StudiosFashion & Accessoires9.21×
11TorridFashion & Accessoires7.03×
12CorsetFashion & Accessoires6.18×
13One-piece swimsuitFashion & Accessoires5.71×
14SwimsuitFashion & Accessoires2.96×
15MarshallsFashion & Accessoires2.43×
16Old NavyFashion & Accessoires2.40×
17Target CorporationShopping2.21×
18Online shoppingShopping2.06×
19CosmeticsBeauty & Wellness2.03×
20ClothingFashion & Accessoires1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ThirdLove audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ThirdLove audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.96×
Pet OwnershipJOY1.72×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ThirdLove audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Early Adopter MentalityPOWER0.80×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ThirdLove's target market in United States?

ThirdLove's target market in United States covers an estimated 1,157,559 people, concentrated in California and New York.

02

What is the gender split and age of ThirdLove customers?

89.4% of the ThirdLove audience are female, 10.6% are male, with an average age of 37.9 years.

03

Which brands do ThirdLove fans like most?

ThirdLove fans show strongest brand affinity for Alison Brie (20×), Kay Jewelers (13.17×), and Scallop (30.26×) over the country average.

04

Where do ThirdLove fans live in United States?

ThirdLove fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do ThirdLove fans also like?

Beyond ThirdLove itself, the audience over-indexes on Kay Jewelers (13.17×), Scallop (30.26×), Christina Hendricks (15.62×), and Kiernan Shipka (14.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See ThirdLove audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ThirdLove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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