Rascasse Audience Intelligence

Adore Me Target Market in United States

A data profile of the people who buy, follow and care about Adore Me in United States — modelled from more than twelve digital signal sources. Adore Me has an estimated audience of 2,262,273 people in United States.

#1297among Brand in United States#584in Fashion & Accessoires

The average Adore Me fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include La Perla (clothing), Aerie (American Eagle Outfitters), Lily Collins, with strongest over-indexing on La Perla (clothing) (22.07× the country average).

Demographically, the Adore Me audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adore Me fan in United States is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for La Perla (clothing).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adore Me profile in United States.

Audience size
2.3M
in United States
Gender
85.3%♀
14.7% male
Age
35.7
average years
Country rank
#12894
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Adore Me

85.3% are female, 14.7% are male, average age 35.7.

Fig. 02

Gender split

85.3%
Female
14.7%
Male
Demographic split for Adore Me audience in United States
MetricValue
Female85.3%
Male14.7%
Average age35.7
Estimated audience size2,262,273
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Adore Me audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3925%
40-4920%
50+9%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Adore Me audience comes from United States.

Worldwide audience distribution share by country for Adore Me
CountryShare
United States87.4%
Canada3.7%
Mexico1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adore Me audience in United States is strongest.

Fig. 05

Top regions by affinity

Adore Me customers by region in United States
#RegionReachAffinity×
01Missouri~50K1.45×
02Montana~9K1.39×
03Alaska~7K1.37×
04Rhode Island~10K1.30×
05Utah~30K1.29×
06Vermont~5K1.26×
07North Dakota~6K1.24×
08Nebraska~10K1.22×
09Idaho~10K1.21×
10Tennessee~60K1.19×
11Maine~10K1.19×
12South Dakota~6K1.19×
13West Virginia~10K1.17×
14Iowa~20K1.15×
15New Hampshire~10K1.14×
16Wisconsin~40K1.13×
17Kansas~20K1.08×
18Minnesota~40K1.05×
19Colorado~40K1.03×
20Oregon~30K1.03×
21Ohio~70K1.01×
22Massachusetts~50K1.01×
23Michigan~60K1.00×
24Washington~50K1.00×
25Indiana~40K1.00×
26Kentucky~30K1.00×
27Oklahoma~30K1.00×
28Pennsylvania~80K0.98×
29New Jersey~60K0.97×
30Alabama~30K0.94×
31Arkansas~20K0.94×
32North Carolina~60K0.91×
33Virginia~50K0.91×
34South Carolina~30K0.89×
35New Mexico~10K0.89×
36Georgia~60K0.88×
37Mississippi~20K0.87×
38New York~100K0.85×
39Connecticut~20K0.84×
40Illinois~60K0.83×
41Maryland~30K0.80×
42Louisiana~20K0.79×
43Delaware~5K0.79×
44Texas~200K0.76×
45Washington, District of Columbia~5K0.72×
46Arizona~30K0.71×
47Nevada~10K0.63×
48California~200K0.61×
49Florida~90K0.59×
50Hawaii~5K0.52×
Fig. 06

Affinity by region

Affinity by region — Adore Me, United States
0.52×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adore Me audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adore Me audience
#·InterestCategoryAffinity×
01WolfordFashion & Accessoires27.84×
02MaidenformFashion & Accessoires22.59×
03La Perla (clothing)Fashion & Accessoires22.07×
04ThirdLoveFashion & Accessoires15.99×
05Lily CollinsMovies & TV10.22×
06Princess PollyFashion & Accessoires5.65×
07Aerie (American Eagle Outfitters)Brand5.21×
08romantic comediesMovies & TV4.87×
09TorridFashion & Accessoires4.59×
10Pink (Victoria's Secret)Fashion & Accessoires4.31×
11SwimsuitFashion & Accessoires3.01×
12AritziaFashion & Accessoires2.90×
13Fashion NovaShopping2.83×
14BeetlejuiceMovies & TV2.59×
15BikiniFashion & Accessoires2.53×
16Harry PotterMovies & TV1.83×
17Old NavyFashion & Accessoires1.80×
18UndergarmentFashion & Accessoires1.67×
19SephoraShopping1.62×
20DressesFashion & Accessoires1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adore Me audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adore Me audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.43×
CreativityOPEN1.19×
Design AffinityPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adore Me audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
PatriotismCONSERVATISM0.70×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Adore Me's target market in United States?

Adore Me's target market in United States covers an estimated 2,262,273 people, concentrated in California and Texas.

02

What is the gender split and age of Adore Me customers?

85.3% of the Adore Me audience are female, 14.7% are male, with an average age of 35.7 years.

03

Which brands do Adore Me fans like most?

Adore Me fans show strongest brand affinity for La Perla (clothing) (22.07×), Aerie (American Eagle Outfitters) (5.21×), and Lily Collins (10.22×) over the country average.

04

Where do Adore Me fans live in United States?

Adore Me fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Adore Me fans also like?

Beyond Adore Me itself, the audience over-indexes on Aerie (American Eagle Outfitters) (5.21×), Lily Collins (10.22×), Swimsuit (3.01×), and ThirdLove (15.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Adore Me audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adore Me. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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