Rascasse Audience Intelligence

Maidenform Target Market in United States

A data profile of the people who buy, follow and care about Maidenform in United States — modelled from more than twelve digital signal sources. Maidenform has an estimated audience of 415,849 people in United States.

#17among Lingerie in United States#4229among Brand in United States#1430in Fashion & Accessoires

The average Maidenform fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include QVC, Avast!, Mobile payment, with strongest over-indexing on QVC (12.41× the country average).

Demographically, the Maidenform audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maidenform fan in United States is more female, around 37.5 years old, with strong Price Sensitivity tendencies and a notable affinity for QVC.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maidenform profile in United States.

Audience size
416K
in United States
Gender
84.4%♀
15.6% male
Age
37.5
average years
Country rank
#40728
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maidenform

84.4% are female, 15.6% are male, average age 37.5.

Fig. 02

Gender split

84.4%
Female
15.6%
Male
Demographic split for Maidenform audience in United States
MetricValue
Female84.4%
Male15.6%
Average age37.5
Estimated audience size415,849
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Maidenform audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3928%
40-4918%
50+13%
Fig. 04

Worldwide distribution

81.1%

of the worldwide Maidenform audience comes from United States.

Worldwide audience distribution share by country for Maidenform
CountryShare
United States81.1%
Argentina2.7%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maidenform audience in United States is strongest.

Fig. 05

Top regions by affinity

Maidenform customers by region in United States
#RegionReachAffinity×
01New Hampshire~3K1.96×
02Delaware~2K1.69×
03Maine~2K1.64×
04New Jersey~20K1.49×
05Oregon~7K1.36×
06Pennsylvania~20K1.27×
07California~60K1.21×
08Florida~30K1.17×
09New York~30K1.17×
10Vermont<1K1.11×
11Rhode Island~1K1.10×
12Connecticut~5K1.07×
13Massachusetts~9K1.06×
14Washington~9K1.05×
15Maryland~7K1.04×
16Alaska<1K1.04×
17Virginia~10K1.01×
18Nevada~4K1.01×
19Idaho~2K1.01×
20North Carolina~10K0.99×
21South Carolina~6K0.99×
22Louisiana~5K0.99×
23New Mexico~2K0.98×
24Michigan~10K0.96×
25Georgia~10K0.94×
26Arizona~8K0.93×
27North Dakota<1K0.93×
28Colorado~6K0.92×
29Missouri~6K0.90×
30Montana~1K0.90×
31South Dakota<1K0.89×
32Illinois~10K0.88×
33Tennessee~7K0.88×
34Wisconsin~6K0.88×
35Alabama~5K0.88×
36Indiana~7K0.87×
37West Virginia~2K0.87×
38Texas~30K0.86×
39Mississippi~3K0.86×
40Hawaii~2K0.86×
41Arkansas~3K0.85×
42Nebraska~2K0.84×
43Ohio~10K0.83×
44Minnesota~5K0.83×
45Kansas~3K0.83×
46Iowa~3K0.81×
47Oklahoma~4K0.79×
48Washington, District of Columbia<1K0.78×
49Kentucky~4K0.77×
50Utah~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Maidenform, United States
0.75×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maidenform audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maidenform audience
#·InterestCategoryAffinity×
01Avast!Technology & Electronics40.88×
02Adore MeFashion & Accessoires22.59×
03Thandie NewtonMovies & TV20.00×
04Circuit de Spa-FrancorchampsSports20.00×
05Mobile paymentBusiness & Career13.12×
06QVCMovies & TV12.41×
07CliniqueBeauty & Wellness5.66×
08Discount storesShopping5.14×
09Weather forecastingHome & Garden4.07×
10Shopping mallsShopping3.63×
11FedExBusiness & Career3.54×
12PinterestInternet & Social Media3.36×
13IKEAHome & Garden3.14×
14Nordstrom rackFashion & Accessoires3.12×
15Mortgage loansBusiness & Career2.88×
16Organic foodFood & Beverages2.52×
17AirbnbTravel & Leisure2.43×
18FurnitureHome & Garden2.32×
19SubwayFood & Beverages2.31×
20WalgreensShopping2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maidenform audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maidenform audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.14×
Convenience OrientationPREMIUM1.97×
SustainabilityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maidenform audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Risk AppetiteTHRILL0.69×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maidenform's target market in United States?

Maidenform's target market in United States covers an estimated 415,849 people, concentrated in California and Florida.

02

What is the gender split and age of Maidenform customers?

84.4% of the Maidenform audience are female, 15.6% are male, with an average age of 37.5 years.

03

Which brands do Maidenform fans like most?

Maidenform fans show strongest brand affinity for QVC (12.41×), Avast! (40.88×), and Mobile payment (13.12×) over the country average.

04

Where do Maidenform fans live in United States?

Maidenform fans in United States are most concentrated in California (reach ~60K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Maidenform fans also like?

Beyond Maidenform itself, the audience over-indexes on Avast! (40.88×), Mobile payment (13.12×), Adore Me (22.59×), and Thandie Newton (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in United States

See Maidenform audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maidenform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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