Maidenform Audience in United States

Maidenform has an estimated audience of 418,892 people in United States. 84.4% are female, 15.6% are male, average age 37.5. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Avast!, Microblogging, Mobile payment.

The average Maidenform fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Avast!, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Maidenform audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of Maidenform fans

Demographic split for Maidenform audience in United States
MetricValue
Female84.4%
Male15.6%
Average age37.5
Estimated audience size418,892

Audience persona

The typical Maidenform fan in United States is more female, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Maidenform in United States
RegionReachAffinity
California56,7651.23×
Florida31,4711.11×
Texas31,4390.87×
New York29,4231.26×
Pennsylvania17,6861.25×
New Jersey16,0991.51×
Georgia13,0451.01×
North Carolina12,9341.03×
Illinois12,7950.92×
Ohio10,8600.84×
Virginia10,7561.05×
Michigan10,5810.97×
Massachusetts9,1681.11×
Washington8,9491.07×
Arizona8,1940.96×
Maryland7,8331.09×
Tennessee7,4800.89×
Oregon6,9051.44×
Indiana6,7520.88×
South Carolina6,4341.02×
Colorado6,1420.93×
Missouri6,1010.9×
Wisconsin5,6480.9×
Louisiana5,3811×
Alabama5,2450.9×
Minnesota4,7140.79×
Connecticut4,5411.08×
Nevada4,3341.07×
Kentucky3,8810.74×
Oklahoma3,4640.74×
New Hampshire3,2401.96×
Arkansas2,7970.81×
Maine2,7241.82×
Mississippi2,6990.78×
Kansas2,6500.8×
Iowa2,5460.74×
Utah2,5440.68×
Delaware2,1651.87×
New Mexico1,9780.94×
Idaho1,9640.93×
Nebraska1,6210.77×
Rhode Island1,4501.09×
West Virginia1,4350.74×
Hawaii1,4290.79×
Montana9540.82×
Alaska8931×
Vermont8451.15×
Washington, District of Columbia8250.66×
South Dakota7250.75×
North Dakota5790.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maidenform audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Avast!39.59×Technology & Electronics
Microblogging12.67×Technology & Electronics
Mobile payment13.71×Business & Career
Singer-songwriter5.51×Music & Radio
Kia Sportage26.43×Cars & Mobility
Income tax13.19×Business & Career
Thandie Newton20×Movies & TV
Nordstrom rack3.68×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Adore Me14.89×Fashion & Accessoires
Andre Agassi20×Sports
Honda HR-V17.62×Cars & Mobility
CC cream9.08×Beauty & Wellness
Hobby Lobby2.54×Home & Garden
Nordstrom2.62×Shopping
MSN2.29×News
Pre-school playgroup19.16×Kids & Family
Tory Burch4.11×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maidenform audience
TraitClusterScore
SustainabilityBALANCE1.71
ExtroversionTHRILL1.66
Price SensitivityPREMIUM1.5
CreativityOPEN1.47
Design AffinityPREMIUM1.39
IndulgenceJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Maidenform
CountryShare
United States81.3%
Argentina2.5%
Canada2.1%

See Maidenform audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does Maidenform have in United States?

Maidenform has an estimated audience of 418,892 people in United States, concentrated in California and Florida.

What is the gender split and age of Maidenform fans?

84.4% of Maidenform fans are female, 15.6% are male, with an average age of 37.5 years.

Which brands do Maidenform fans like most?

Maidenform fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Avast! (39.59×) over the country average.

Where do Maidenform fans live in United States?

Maidenform fans in United States are most concentrated in California (reach 56,765), Florida (reach 31,471), and Texas (reach 31,439). These three regions account for the largest share of the active audience.

What other brands do Maidenform fans also like?

Beyond Maidenform itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Avast! (39.59×), Microblogging (12.67×), and Mobile payment (13.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maidenform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.