Pinup Fashion Audience in United States

Pinup Fashion has an estimated audience of 496,227 people in United States. 64.4% are female, 35.6% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: OpenTable, True Food Kitchen, Rockabilly, International education, La Perla (clothing).

The average Pinup Fashion fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include OpenTable, True Food Kitchen, Rockabilly, with strongest over-indexing on OpenTable (29.87× the country average). Demographically, the Pinup Fashion audience skews more female with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Pinup Fashion fans

Demographic split for Pinup Fashion audience in United States
MetricValue
Female64.4%
Male35.6%
Average age31.5
Estimated audience size496,227

Audience persona

The typical Pinup Fashion fan in United States is more female, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for OpenTable.

Top regions in United States

Top regions ranked by reach for Pinup Fashion in United States
RegionReachAffinity
California103,4771.9×
Texas41,4360.97×
Florida24,0980.72×
New York22,1930.8×
Georgia13,0600.85×
Nevada12,9002.69×
Illinois12,0420.73×
Washington11,5591.16×
Pennsylvania11,5420.69×
Ohio10,9280.71×
North Carolina9,8750.66×
Virginia9,8380.81×
Michigan8,8390.68×
Oregon8,5741.51×
Missouri8,4281.05×
Colorado8,0341.03×
Tennessee7,7760.78×
New Jersey7,6640.61×
Massachusetts7,0570.72×
Wisconsin6,0870.82×
Indiana6,0480.67×
Maryland5,7000.67×
Louisiana5,6740.89×
South Carolina5,4500.73×
Oklahoma5,3760.98×
Minnesota4,7130.66×
Kentucky4,2990.69×
Utah4,2620.96×
Kansas4,1291.06×
Arkansas4,1231.01×
Iowa4,0600.99×
New Mexico3,4601.39×
Arizona2,9960.3×
Connecticut2,9580.59×
Mississippi2,9010.71×
Idaho2,3590.95×
West Virginia2,2350.97×
Nebraska2,1900.88×
Hawaii2,1130.99×
Alabama2,0810.3×
Alaska1,9121.8×
New Hampshire1,8420.94×
Montana1,8051.31×
South Dakota1,7821.55×
Wyoming1,6792.28×
Maine1,6500.93×
North Dakota1,6021.57×
Rhode Island1,5240.97×
Vermont1,4991.72×
Delaware1,3651×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinup Fashion audience
BrandAffinityCategory
OpenTable29.87×Food & Beverages
True Food Kitchen43.32×Food & Beverages
Rockabilly15.15×Fashion & Accessoires
International education27.51×Business & Career
La Perla (clothing)39.3×Fashion & Accessoires
Anime and manga fandom7.7×Literature
Amtrak8.75×Cars & Mobility
Indeed.com4.85×Business & Career
Mercedes AMG Petronas F124.67×Sports
Google Maps4.44×Internet & Social Media
Celebrity Fashion34.68×Fashion & Accessoires
Digital art6.58×Arts & Culture
PSV Eindhoven33.21×Sports
Disneyland Paris10.58×Travel & Leisure
Rose McGowan20×Movies & TV
Google News5.21×News
Plastic Surgeon25.84×Health
Collectible card game7.58×Games
Goth subculture8.96×Fashion & Accessoires
Graphic novel8.37×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinup Fashion audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.63
Luxury OrientationPREMIUM4.16
Pet OwnershipJOY2.01
Community OrientationOPEN1.97
Design AffinityPREMIUM1.78
Urban LifestyleOPEN1.76

Worldwide distribution

Worldwide audience distribution share by country for Pinup Fashion
CountryShare
United States38.1%
Japan9.0%
United Kingdom7.9%

See Pinup Fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Pinup Fashion have in United States?

Pinup Fashion has an estimated audience of 496,227 people in United States, concentrated in California and Texas.

What is the gender split and age of Pinup Fashion fans?

64.4% of Pinup Fashion fans are female, 35.6% are male, with an average age of 31.5 years.

Which brands do Pinup Fashion fans like most?

Pinup Fashion fans show strongest brand affinity for OpenTable (29.87×), True Food Kitchen (43.32×), and Rockabilly (15.15×) over the country average.

Where do Pinup Fashion fans live in United States?

Pinup Fashion fans in United States are most concentrated in California (reach 103,477), Texas (reach 41,436), and Florida (reach 24,098). These three regions account for the largest share of the active audience.

What other brands do Pinup Fashion fans also like?

Beyond Pinup Fashion itself, the audience over-indexes on True Food Kitchen (43.32×), Rockabilly (15.15×), International education (27.51×), and La Perla (clothing) (39.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinup Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.