Rascasse Audience Intelligence

Pinup Fashion Audience in United States

A data profile of the people who buy, follow and care about Pinup Fashion in United States — modelled from more than twelve digital signal sources. Pinup Fashion has an estimated audience of 496,227 people in United States.

#11429among Topic in United States#1334in Fashion & Accessoires

The average Pinup Fashion fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include True Food Kitchen, International education, Amtrak, with strongest over-indexing on True Food Kitchen (87.57× the country average).

Demographically, the Pinup Fashion audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pinup Fashion fan in United States is more female, around 31.5 years old, with strong Community Orientation tendencies and a notable affinity for True Food Kitchen.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinup Fashion profile in United States.

Audience size
496K
in United States
Gender
64.4%♀
35.6% male
Age
31.5
average years
Country rank
#36824
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pinup Fashion fans

64.4% are female, 35.6% are male, average age 31.5.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Pinup Fashion audience in United States
MetricValue
Female64.4%
Male35.6%
Average age31.5
Estimated audience size496,227
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Pinup Fashion audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Pinup Fashion audience comes from United States.

Worldwide audience distribution share by country for Pinup Fashion
CountryShare
United States38.1%
Japan9.0%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinup Fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Pinup Fashion fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~9K1.85×
02California~90K1.72×
03Alaska~1K1.22×
04Vermont~1K1.20×
05Oregon~7K1.18×
06South Dakota~1K1.15×
07North Dakota~1K1.15×
08Montana~2K1.13×
09New Mexico~3K1.08×
10Oklahoma~6K1.07×
11Delaware~1K1.05×
12Maine~2K1.03×
13Washington~10K1.02×
14West Virginia~2K1.02×
15Hawaii~2K1.01×
16Rhode Island~2K1.01×
17Idaho~2K1.00×
18New Hampshire~2K1.00×
19Arkansas~4K0.98×
20Kansas~4K0.98×
21Colorado~8K0.97×
22Iowa~4K0.97×
23Nebraska~2K0.97×
24Missouri~8K0.96×
25Utah~4K0.96×
26Washington, District of Columbia~1K0.96×
27Mississippi~4K0.95×
28Louisiana~6K0.94×
29Wisconsin~7K0.93×
30Arizona~9K0.92×
31Kentucky~6K0.90×
32Texas~40K0.88×
33Tennessee~9K0.88×
34South Carolina~7K0.88×
35Connecticut~4K0.88×
36Alabama~6K0.87×
37Georgia~10K0.85×
38Virginia~10K0.85×
39Maryland~7K0.85×
40Minnesota~6K0.85×
41Indiana~8K0.84×
42Massachusetts~8K0.83×
43Michigan~10K0.81×
44Ohio~10K0.79×
45New York~20K0.78×
46Pennsylvania~10K0.78×
47Illinois~10K0.78×
48North Carolina~10K0.78×
49New Jersey~10K0.77×
50Florida~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Pinup Fashion, United States
0.75×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinup Fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinup Fashion audience
#·InterestCategoryAffinity×
01True Food KitchenFood & Beverages87.57×
02International educationBusiness & Career52.79×
03La Perla (clothing)Fashion & Accessoires44.65×
04Celebrity FashionFashion & Accessoires40.43×
05Brownie (folklore)Food & Beverages38.94×
06Plastic SurgeonHealth32.24×
07Neve CampbellMovies & TV32.11×
08RockabillyFashion & Accessoires23.18×
09Impulse purchaseShopping20.84×
10AmtrakCars & Mobility20.35×
11Rose McGowanMovies & TV20.00×
12Mercedes AMG Petronas F1Sports18.57×
13Brittany SnowMovies & TV12.47×
14Goth subcultureFashion & Accessoires11.21×
15Psychological horrorHealth10.72×
16Graphic novelLiterature9.27×
17Tennessee whiskeyFood & Beverages9.04×
18BritpopMusic & Radio8.21×
19Little CaesarsFood & Beverages6.44×
20Britney SpearsMusic & Radio5.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinup Fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinup Fashion audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.65×
Luxury OrientationPREMIUM2.50×
Pet OwnershipJOY2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinup Fashion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.75×
IndulgenceJOY0.82×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pinup Fashion have in United States?

Pinup Fashion has an estimated audience of 496,227 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pinup Fashion fans?

64.4% of Pinup Fashion fans are female, 35.6% are male, with an average age of 31.5 years.

03

Which brands do Pinup Fashion fans like most?

Pinup Fashion fans show strongest brand affinity for True Food Kitchen (87.57×), International education (52.79×), and Amtrak (20.35×) over the country average.

04

Where do Pinup Fashion fans live in United States?

Pinup Fashion fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pinup Fashion fans also like?

Beyond Pinup Fashion itself, the audience over-indexes on International education (52.79×), Amtrak (20.35×), Rockabilly (23.18×), and Neve Campbell (32.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Pinup Fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinup Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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