Rascasse Audience Intelligence

Willy Wonka Audience in United States

A data profile of the people who buy, follow and care about Willy Wonka in United States — modelled from more than twelve digital signal sources. Willy Wonka has an estimated audience of 4,668,597 people in United States.

#25among Book / Manga / Comic in United States#119in Literature

The average Willy Wonka fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lily-Rose Depp, Johnny Depp, Elle Fanning, with strongest over-indexing on Lily-Rose Depp (24.75× the country average).

Demographically, the Willy Wonka audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Willy Wonka fan in United States is balanced, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Lily-Rose Depp.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Willy Wonka profile in United States.

Audience size
4.7M
in United States
Gender
52.4%♀
47.6% male
Age
37.1
average years
Country rank
#7080
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Willy Wonka fans

52.4% are female, 47.6% are male, average age 37.1.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Willy Wonka audience in United States
MetricValue
Female52.4%
Male47.6%
Average age37.1
Estimated audience size4,668,597
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Willy Wonka audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3923%
40-4922%
50+12%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Willy Wonka audience comes from United States.

Worldwide audience distribution share by country for Willy Wonka
CountryShare
United States26.3%
Brazil10.4%
Mexico9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Willy Wonka audience in United States is strongest.

Fig. 05

Top regions by affinity

Willy Wonka fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.75×
02Alabama~90K1.35×
03Alaska~10K1.27×
04Texas~500K1.26×
05Utah~50K1.23×
06California~600K1.19×
07Nevada~50K1.17×
08New Mexico~30K1.13×
09Florida~300K1.07×
10Oklahoma~60K1.07×
11Louisiana~60K1.05×
12Pennsylvania~200K1.04×
13Indiana~90K1.04×
14Kentucky~60K1.04×
15Arkansas~40K1.02×
16Illinois~200K1.01×
17Georgia~100K1.01×
18Tennessee~90K1.01×
19Idaho~20K1.01×
20Kansas~40K1.00×
21New Jersey~100K0.99×
22Ohio~100K0.98×
23North Carolina~100K0.98×
24Hawaii~20K0.98×
25Michigan~100K0.97×
26Missouri~70K0.97×
27Nebraska~20K0.97×
28West Virginia~20K0.97×
29Colorado~70K0.96×
30Connecticut~40K0.96×
31Iowa~40K0.96×
32North Dakota~9K0.96×
33Washington~90K0.95×
34Mississippi~40K0.95×
35New York~200K0.94×
36South Carolina~60K0.93×
37Minnesota~60K0.93×
38South Dakota~10K0.93×
39Massachusetts~80K0.92×
40Wisconsin~60K0.92×
41Oregon~50K0.92×
42Rhode Island~10K0.92×
43Virginia~100K0.91×
44Montana~10K0.91×
45New Hampshire~20K0.89×
46Delaware~10K0.89×
47Maryland~70K0.88×
48Maine~10K0.83×
49Vermont~6K0.76×
50Washington, District of Columbia~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Willy Wonka, United States
0.73×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Willy Wonka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Willy Wonka audience
#·InterestCategoryAffinity×
01Lily-Rose DeppMovies & TV24.75×
02Vanessa ParadisMusic & Radio22.89×
03Sweeney Todd: The Demon Barber of Fleet Street (2007 film)Movies & TV19.96×
04Into the Wild (film)Movies & TV14.74×
05Tye SheridanMovies & TV14.22×
0621 Jump Street (film)Movies & TV13.48×
07Orlando BloomMovies & TV10.33×
08Johnny DeppMovies & TV10.01×
09Elle FanningMovies & TV8.59×
10Keira KnightleyMovies & TV8.35×
11Dakota FanningMovies & TV8.12×
12Pirates of the Caribbean (film series)Movies & TV7.60×
13Colin FarrellMovies & TV7.52×
14Academy Award for Best ActorMovies & TV6.98×
15Disney PrincessKids & Family3.77×
16Catherine O'HaraMovies & TV2.64×
17BeetlejuiceMovies & TV2.20×
18Harry PotterMovies & TV1.94×
19PeacemakerMovies & TV1.89×
20SupermanMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Willy Wonka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Willy Wonka audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
IndividualismJOY1.40×
Urban LifestyleOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Willy Wonka audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
DIY MentalityTHRILL0.78×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Willy Wonka have in United States?

Willy Wonka has an estimated audience of 4,668,597 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Willy Wonka fans?

52.4% of Willy Wonka fans are female, 47.6% are male, with an average age of 37.1 years.

03

Which brands do Willy Wonka fans like most?

Willy Wonka fans show strongest brand affinity for Lily-Rose Depp (24.75×), Johnny Depp (10.01×), and Elle Fanning (8.59×) over the country average.

04

Where do Willy Wonka fans live in United States?

Willy Wonka fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Willy Wonka fans also like?

Beyond Willy Wonka itself, the audience over-indexes on Johnny Depp (10.01×), Elle Fanning (8.59×), 21 Jump Street (film) (13.48×), and Dakota Fanning (8.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Willy Wonka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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