Willy Wonka Audience in United States

Willy Wonka logo

Willy Wonka has an estimated audience of 1,613,177 people in United States. 52.4% are female, 47.6% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Israel, Jingoism, Goop, Wok.

The average Willy Wonka fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Israel, Jingoism, with strongest over-indexing on Dog breed (1.52× the country average). Demographically, the Willy Wonka audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Willy Wonka fans

Demographic split for Willy Wonka audience in United States
MetricValue
Female52.4%
Male47.6%
Average age37.1
Estimated audience size1,613,177

Audience persona

The typical Willy Wonka fan in United States is balanced, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Willy Wonka in United States
RegionReachAffinity
California212,0111.2×
Texas169,3711.22×
Florida117,0161.07×
New York88,7620.98×
Arizona67,7262.06×
Pennsylvania55,9691.03×
Illinois55,7201.04×
Ohio48,9150.98×
Georgia48,5900.98×
North Carolina47,5840.98×
Michigan41,9911×
New Jersey40,9861×
Virginia36,1390.92×
Alabama34,0911.51×
Tennessee33,0451.02×
Washington31,7110.98×
Indiana31,1431.06×
Massachusetts28,9250.91×
Missouri25,7100.99×
Colorado25,2330.99×
Maryland24,0870.87×
South Carolina22,8820.94×
Wisconsin22,2050.91×
Minnesota21,1880.92×
Louisiana21,1111.01×
Kentucky20,3011×
Oklahoma18,9871.06×
Nevada18,5331.19×
Utah17,3711.2×
Oregon17,0060.92×
Connecticut14,8940.92×
Arkansas12,9440.97×
Iowa12,7610.96×
Kansas12,6871×
Mississippi11,1700.84×
New Mexico9,2251.14×
Idaho8,1451.01×
Nebraska7,5240.93×
West Virginia6,8980.92×
Hawaii6,5430.94×
New Hampshire5,3350.84×
Alaska4,7271.37×
Maine4,6050.8×
Rhode Island4,5310.88×
Montana3,7530.84×
Delaware3,6180.81×
Washington, District of Columbia3,4910.72×
South Dakota3,1050.83×
North Dakota2,8310.85×
Wyoming1,9400.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Willy Wonka audience
BrandAffinityCategory
Dog breed1.52×Pets & Animals
Israel2.24×Travel & Leisure
Jingoism2.17×Politics & Society
Goop4.68×Internet & Social Media
Wok5.51×Food & Beverages
Grinch2.92×Movies & TV
Vocal harmony3.04×Music & Radio
Governor of Michigan4.82×Politics & Society
Home staging3×Home & Garden
Grace Slick4.67×Music & Radio
Google Home3.36×Technology & Electronics
headspace4.71×Health
Winemaking2.24×Food & Beverages
Historic site2.05×Arts & Culture
Jesse Plemons1.64×Movies & TV
Wikia1.54×Internet & Social Media
Hibachi3.44×Food & Beverages
Elsword6.95×Games
Hocus Pocus1.97×Movies & TV
El Paso County, Colorado5.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Willy Wonka audience
TraitClusterScore
Risk AppetiteTHRILL1.38
ExtroversionTHRILL1.35
TravellingTHRILL1.29
Early Adopter MentalityPOWER1.28
LGBTQ+ IdentityOPEN1.26
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Willy Wonka
CountryShare
United States28.7%
Brazil11.5%
Mexico9.8%

See Willy Wonka audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Willy Wonka have in United States?

Willy Wonka has an estimated audience of 1,613,177 people in United States, concentrated in California and Texas.

What is the gender split and age of Willy Wonka fans?

52.4% of Willy Wonka fans are female, 47.6% are male, with an average age of 37.1 years.

Which brands do Willy Wonka fans like most?

Willy Wonka fans show strongest brand affinity for Dog breed (1.52×), Israel (2.24×), and Jingoism (2.17×) over the country average.

Where do Willy Wonka fans live in United States?

Willy Wonka fans in United States are most concentrated in California (reach 212,011), Texas (reach 169,371), and Florida (reach 117,016). These three regions account for the largest share of the active audience.

What other brands do Willy Wonka fans also like?

Beyond Willy Wonka itself, the audience over-indexes on Israel (2.24×), Jingoism (2.17×), Goop (4.68×), and Wok (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Willy Wonka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.