Rascasse Audience Intelligence

Into the Wild (film) Audience in United States

A data profile of the people who buy, follow and care about Into the Wild (film) in United States — modelled from more than twelve digital signal sources. Into the Wild (film) has an estimated audience of 2,073,953 people in United States.

#839among Movie / TV Show / Series in United States#2136in Movies & TV

The average Into the Wild (film) fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lily-Rose Depp, Silver Linings Playbook, Vanessa Paradis, with strongest over-indexing on Lily-Rose Depp (52.26× the country average).

Demographically, the Into the Wild (film) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Into the Wild (film) fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Lily-Rose Depp.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Into the Wild (film) profile in United States.

Audience size
2.1M
in United States
Gender
52.9%♀
47.1% male
Age
42.0
average years
Country rank
#13850
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Into the Wild (film) viewers

52.9% are female, 47.1% are male, average age 42.0.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Into the Wild (film) audience in United States
MetricValue
Female52.9%
Male47.1%
Average age42.0
Estimated audience size2,073,953
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Into the Wild (film) audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4920%
50+29%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Into the Wild (film) audience comes from United States.

Worldwide audience distribution share by country for Into the Wild (film)
CountryShare
United States24.9%
India7.5%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Into the Wild (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Into the Wild (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K5.11×
02Montana~9K1.60×
03South Dakota~7K1.51×
04Colorado~40K1.30×
05Idaho~10K1.27×
06Vermont~4K1.27×
07Oregon~30K1.24×
08Washington~50K1.23×
09Maine~8K1.18×
10New Hampshire~9K1.16×
11Utah~20K1.15×
12California~200K1.05×
13Minnesota~30K1.00×
14Massachusetts~40K0.98×
15North Dakota~4K0.97×
16Arizona~40K0.94×
17Wisconsin~30K0.93×
18Rhode Island~6K0.93×
19New Mexico~9K0.92×
20Connecticut~20K0.90×
21Nebraska~9K0.90×
22Michigan~50K0.87×
23Kansas~10K0.86×
24Missouri~30K0.85×
25Pennsylvania~60K0.84×
26Indiana~30K0.83×
27Arkansas~10K0.83×
28Iowa~10K0.83×
29West Virginia~8K0.83×
30Hawaii~7K0.83×
31Virginia~40K0.82×
32Illinois~50K0.81×
33Tennessee~30K0.81×
34Oklahoma~20K0.81×
35Ohio~50K0.80×
36Kentucky~20K0.79×
37Washington, District of Columbia~5K0.79×
38North Carolina~50K0.77×
39Georgia~50K0.75×
40New York~80K0.74×
41Texas~100K0.73×
42New Jersey~40K0.72×
43Nevada~10K0.71×
44Maryland~20K0.70×
45South Carolina~20K0.69×
46Alabama~20K0.68×
47Delaware~4K0.68×
48Florida~90K0.66×
49Louisiana~20K0.60×
50Mississippi~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Into the Wild (film), United States
0.60×1.00×5.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Into the Wild (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Into the Wild (film) audience
#·InterestCategoryAffinity×
01Vanessa ParadisMusic & Radio73.69×
02Silver Linings PlaybookMovies & TV63.03×
03Lily-Rose DeppMovies & TV52.26×
04Amber VallettaFashion & Accessoires39.26×
05American HustleMovies & TV22.01×
06The TudorsMovies & TV21.57×
07Forest WhitakerMovies & TV19.29×
08Cast AwayMovies & TV18.02×
09The WildMovies & TV17.91×
10Little Miss SunshineMovies & TV17.71×
11Willy WonkaLiterature14.74×
12Torchy's TacosFood & Beverages12.17×
13Brie LarsonMovies & TV9.91×
14David HarbourMovies & TV9.70×
15University of Southern CaliforniaBusiness & Career8.95×
16Keira KnightleyMovies & TV8.39×
17Obsessed (2009 film)Movies & TV6.39×
18Gina CaranoMovies & TV5.69×
19Robert RedfordMovies & TV3.50×
20Planet FitnessSports2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Into the Wild (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Into the Wild (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
SustainabilityBALANCE1.57×
TravellingTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Into the Wild (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Quality AwarenessPREMIUM0.86×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Into the Wild (film) have in United States?

Into the Wild (film) has an estimated audience of 2,073,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Into the Wild (film) viewers?

52.9% of Into the Wild (film) fans are female, 47.1% are male, with an average age of 42.0 years.

03

Which brands do Into the Wild (film) fans like most?

Into the Wild (film) fans show strongest brand affinity for Lily-Rose Depp (52.26×), Silver Linings Playbook (63.03×), and Vanessa Paradis (73.69×) over the country average.

04

Where do Into the Wild (film) fans live in United States?

Into the Wild (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Into the Wild (film) fans also like?

Beyond Into the Wild (film) itself, the audience over-indexes on Silver Linings Playbook (63.03×), Vanessa Paradis (73.69×), Willy Wonka (14.74×), and Forest Whitaker (19.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Into the Wild (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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