Into the Wild (film) Audience in United States

Into the Wild (film) logo

Into the Wild (film) has an estimated audience of 2,001,496 people in United States. 52.9% are female, 47.1% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Hexham, Google Photos, Nebraska Cornhuskers football, Ricky Stenhouse, Jr., Jingoism.

The average Into the Wild (film) fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hexham, Google Photos, Nebraska Cornhuskers football, with strongest over-indexing on Hexham (48.2× the country average). Demographically, the Into the Wild (film) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Into the Wild (film) fans

Demographic split for Into the Wild (film) audience in United States
MetricValue
Female52.9%
Male47.1%
Average age42.0
Estimated audience size2,001,496

Audience persona

The typical Into the Wild (film) fan in United States is balanced, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Hexham.

Top regions in United States

Top regions ranked by reach for Into the Wild (film) in United States
RegionReachAffinity
California239,5031.09×
Texas132,1710.77×
Florida95,0240.7×
New York88,6480.79×
Pennsylvania58,4130.87×
Illinois56,9280.85×
Ohio52,1530.85×
Washington51,1511.27×
Georgia48,4700.79×
Michigan46,7740.89×
North Carolina46,3320.77×
Colorado42,3021.34×
Virginia40,5340.83×
Arizona38,6170.94×
Massachusetts38,4060.97×
New Jersey36,9710.73×
Tennessee32,8640.82×
Indiana30,7530.84×
Minnesota29,0231.01×
Oregon28,6191.25×
Wisconsin28,2000.94×
Missouri28,0240.87×
Maryland24,3070.71×
Utah21,5021.2×
Alaska21,2484.96×
South Carolina20,7760.69×
Kentucky19,7250.79×
Alabama19,5150.7×
Oklahoma18,8010.85×
Connecticut17,9900.9×
Louisiana15,6100.6×
Nevada14,3600.74×
Iowa14,1140.86×
Kansas13,5950.86×
Arkansas13,3910.81×
Idaho12,3471.23×
Montana9,3101.68×
Mississippi9,2210.56×
New Hampshire9,1311.16×
New Mexico8,8940.89×
Nebraska8,8160.88×
Maine8,3651.17×
West Virginia7,3880.79×
Hawaii6,8510.8×
South Dakota6,7531.46×
Rhode Island5,6990.89×
Washington, District of Columbia4,9280.82×
Vermont4,3081.23×
North Dakota3,5460.86×
Wyoming3,4881.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Into the Wild (film) audience
BrandAffinityCategory
Hexham48.2×Travel & Leisure
Google Photos2.4×Technology & Electronics
Nebraska Cornhuskers football3.28×Sports
Ricky Stenhouse, Jr.15.46×Sports
Jingoism1.94×Politics & Society
Home staging3.91×Home & Garden
Temple Grandin5.45×Literature
Hocus Pocus3.31×Movies & TV
Glossier3.21×Beauty & Wellness
3D printing1.51×Technology & Electronics
Kāhala, Hawaii12.55×Travel & Leisure
Steampunk2.74×Fashion & Accessoires
Corona (band)3.15×Music & Radio
Charlamagne Tha God5.21×Movies & TV
Who Wants to Be a Millionaire?4.77×Movies & TV
Urban horticulture1.61×Home & Garden
Temple Grandin3.38×Literature
Nipsey Hussle2.57×Music & Radio
Personalised Gifts1.89×Home & Garden
This Is Spinal Tap3.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Into the Wild (film) audience
TraitClusterScore
ExtroversionTHRILL1.55
SustainabilityBALANCE1.52
PatriotismCONSERVATISM1.47
TravellingTHRILL1.28
Sports ActivityPOWER1.2
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Into the Wild (film)
CountryShare
United States25.1%
India7.6%
United Kingdom6.2%

See Into the Wild (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Into the Wild (film) have in United States?

Into the Wild (film) has an estimated audience of 2,001,496 people in United States, concentrated in California and Texas.

What is the gender split and age of Into the Wild (film) fans?

52.9% of Into the Wild (film) fans are female, 47.1% are male, with an average age of 42.0 years.

Which brands do Into the Wild (film) fans like most?

Into the Wild (film) fans show strongest brand affinity for Hexham (48.2×), Google Photos (2.4×), and Nebraska Cornhuskers football (3.28×) over the country average.

Where do Into the Wild (film) fans live in United States?

Into the Wild (film) fans in United States are most concentrated in California (reach 239,503), Texas (reach 132,171), and Florida (reach 95,024). These three regions account for the largest share of the active audience.

What other brands do Into the Wild (film) fans also like?

Beyond Into the Wild (film) itself, the audience over-indexes on Google Photos (2.4×), Nebraska Cornhuskers football (3.28×), Ricky Stenhouse, Jr. (15.46×), and Jingoism (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Into the Wild (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.