Free Kindle Books Audience in United States

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Free Kindle Books has an estimated audience of 288,486 people in United States. 65.8% are female, 34.2% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Dog breed, Home staging, Product design, Home equity.

The average Free Kindle Books fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Dog breed, Home staging, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Free Kindle Books audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Book / Manga / Comic

Demographics of Free Kindle Books fans

Demographic split for Free Kindle Books audience in United States
MetricValue
Female65.8%
Male34.2%
Average age34.1
Estimated audience size288,486

Audience persona

The typical Free Kindle Books fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Free Kindle Books in United States
RegionReachAffinity
California20,3450.64×
Texas19,7150.79×
Florida18,2950.94×
New York13,2570.82×
Pennsylvania9,8621.02×
North Carolina9,0731.05×
Georgia8,4320.95×
Ohio8,3610.94×
Illinois7,8300.81×
Michigan7,6931.02×
Tennessee7,6601.32×
Virginia6,0530.86×
New Jersey5,8750.8×
Washington5,8021×
Massachusetts5,7861.02×
Indiana5,3801.02×
Missouri4,9791.07×
Arizona4,8320.82×
Wisconsin4,7251.09×
Alabama4,6011.14×
Oklahoma4,2331.32×
South Carolina4,2120.97×
Minnesota4,0530.98×
Kentucky4,0511.12×
Maryland3,9550.8×
Arkansas3,9171.65×
Colorado3,7430.82×
Louisiana3,7211×
Oregon3,2550.98×
Iowa2,6401.11×
Connecticut2,5540.88×
Mississippi2,4661.04×
Kansas2,4501.08×
Utah2,4220.94×
Idaho1,7771.23×
West Virginia1,7521.3×
Nevada1,6980.61×
Nebraska1,4140.98×
Hawaii1,3931.12×
New Hampshire1,3721.21×
Maine1,2561.22×
Washington, District of Columbia1,2251.41×
New Mexico1,1590.8×
Rhode Island8050.88×
Montana7620.95×
South Dakota6891.03×
Delaware6420.81×
Vermont5791.14×
North Dakota5470.92×
Alaska4920.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Free Kindle Books audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Dog breed1.79×Pets & Animals
Home staging5.8×Home & Garden
Product design2.12×Business & Career
Home equity1.98×Home & Garden
UK garage5.3×Music & Radio
Collectable1.53×Kids & Family
Johns Hopkins School of Nursing11.97×Business & Career
Natural rubber1.73×Cars & Mobility
Electrolyte3.92×Health
JDSU2.43×Business & Career
Bank account1.96×Business & Career
Celadon13.51×Home & Garden
Elsword12.37×Games
Jesse Plemons2.51×Movies & TV
Pillow1.56×Home & Garden
Nationality1.53×Politics & Society
Women's empowerment2.79×Politics & Society
Nebraska Cornhuskers football2.37×Sports
Charlamagne Tha God5.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Free Kindle Books audience
TraitClusterScore
Luxury OrientationPREMIUM3.6
LGBTQ+ IdentityOPEN2.59
TravellingTHRILL2.42
Community OrientationOPEN2.2
Design AffinityPREMIUM1.62
Pet OwnershipJOY1.57

Worldwide distribution

Worldwide audience distribution share by country for Free Kindle Books
CountryShare
United States56.4%
United Kingdom13.2%
India8.8%

See Free Kindle Books audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Free Kindle Books have in United States?

Free Kindle Books has an estimated audience of 288,486 people in United States, concentrated in California and Texas.

What is the gender split and age of Free Kindle Books fans?

65.8% of Free Kindle Books fans are female, 34.2% are male, with an average age of 34.1 years.

Which brands do Free Kindle Books fans like most?

Free Kindle Books fans show strongest brand affinity for Regional styles of Mexican music (20×), Dog breed (1.79×), and Home staging (5.8×) over the country average.

Where do Free Kindle Books fans live in United States?

Free Kindle Books fans in United States are most concentrated in California (reach 20,345), Texas (reach 19,715), and Florida (reach 18,295). These three regions account for the largest share of the active audience.

What other brands do Free Kindle Books fans also like?

Beyond Free Kindle Books itself, the audience over-indexes on Dog breed (1.79×), Home staging (5.8×), Product design (2.12×), and Home equity (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Free Kindle Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.