Road cycling Audience in United States

Road cycling has an estimated audience of 4,194,832 people in United States. 33.1% are female, 66.9% are male, average age 37.2. Top regions: California, Texas, New York. Top brand affinities: Sustainable transport, Tour de France, Planet Fitness, Alpine skiing, FC Bayern Munich.

The average Road cycling fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sustainable transport, Tour de France, Planet Fitness, with strongest over-indexing on Sustainable transport (13.14× the country average). Demographically, the Road cycling audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Road cycling fans

Demographic split for Road cycling audience in United States
MetricValue
Female33.1%
Male66.9%
Average age37.2
Estimated audience size4,194,832

Audience persona

The typical Road cycling fan in United States is more male, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable transport.

Top regions in United States

Top regions ranked by reach for Road cycling in United States
RegionReachAffinity
California524,1391.14×
Texas257,8890.72×
New York232,8750.99×
Florida225,1450.79×
Massachusetts141,0891.71×
Illinois109,5890.78×
Pennsylvania107,2040.76×
Wisconsin101,7601.61×
North Carolina96,8180.77×
Georgia93,5050.72×
New Jersey89,5500.84×
Colorado88,6781.34×
Ohio87,5430.68×
Virginia86,7500.85×
Arizona75,0110.88×
Michigan70,7290.64×
Washington67,2370.8×
Tennessee56,6500.67×
Oregon52,7031.1×
Indiana52,0610.68×
Maryland51,7880.72×
Minnesota47,1430.78×
Utah44,2391.18×
Missouri43,7850.65×
South Carolina42,1840.67×
Connecticut37,0330.88×
Kentucky33,7880.64×
Oklahoma32,7720.7×
Louisiana28,7470.53×
Alabama28,2460.48×
Nevada26,0990.64×
Kansas26,0230.79×
Arkansas25,5320.74×
Mississippi25,1470.73×
Iowa23,4050.68×
Idaho21,9091.04×
New Hampshire20,7711.26×
West Virginia20,7601.06×
Maine18,8661.26×
Hawaii18,3131.02×
Nebraska17,9460.85×
New Mexico17,8530.85×
Alaska17,7571.98×
Rhode Island16,5171.24×
Montana15,4801.33×
South Dakota15,2791.58×
North Dakota14,8771.73×
Washington, District of Columbia14,4951.15×
Wyoming14,3952.32×
Vermont13,9251.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road cycling audience
BrandAffinityCategory
Sustainable transport13.14×Cars & Mobility
Tour de France16.15×Sports
Planet Fitness3.79×Sports
Alpine skiing6.15×Sports
FC Bayern Munich5.58×Sports
Bass guitar3.68×Music & Radio
Standup paddleboarding6.42×Sports
Diaper bag4.62×Kids & Family
Winter Olympic Games7.41×Sports
New York City Marathon11.06×Sports
Do it yourself (DIY)2.17×Home & Garden
FIFA World Cup2.54×Sports
cardio fitness17.68×Sports
Patagonia5.21×Fashion & Accessoires
Shimano9.82×Cars & Mobility
Superman1.59×Movies & TV
Peter Sagan44.22×Sports
Livemusic2.99×Music & Radio
Carpentry3.26×Home & Garden
Travel photography3.69×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road cycling audience
TraitClusterScore
SustainabilityBALANCE2.46
Sports ActivityPOWER2.33
Luxury OrientationPREMIUM2.11
Design AffinityPREMIUM1.92
Early Adopter MentalityPOWER1.78
Risk AppetiteTHRILL1.68

Worldwide distribution

Worldwide audience distribution share by country for Road cycling
CountryShare
United States15.7%
Japan10.1%
Germany7.3%

See Road cycling audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Road cycling have in United States?

Road cycling has an estimated audience of 4,194,832 people in United States, concentrated in California and Texas.

What is the gender split and age of Road cycling fans?

33.1% of Road cycling fans are female, 66.9% are male, with an average age of 37.2 years.

Which brands do Road cycling fans like most?

Road cycling fans show strongest brand affinity for Sustainable transport (13.14×), Tour de France (16.15×), and Planet Fitness (3.79×) over the country average.

Where do Road cycling fans live in United States?

Road cycling fans in United States are most concentrated in California (reach 524,139), Texas (reach 257,889), and New York (reach 232,875). These three regions account for the largest share of the active audience.

What other brands do Road cycling fans also like?

Beyond Road cycling itself, the audience over-indexes on Tour de France (16.15×), Planet Fitness (3.79×), Alpine skiing (6.15×), and FC Bayern Munich (5.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.