Rascasse Audience Intelligence

Road cycling Audience in United States

A data profile of the people who buy, follow and care about Road cycling in United States — modelled from more than twelve digital signal sources. Road cycling has an estimated audience of 4,194,832 people in United States.

#117among Sport in United States#4202among Topic in United States#677in Sports

The average Road cycling fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include Tour de France, Sustainable transport, Extreme sport, with strongest over-indexing on Tour de France (13.37× the country average).

Demographically, the Road cycling audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Road cycling fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Tour de France.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Road cycling profile in United States.

Audience size
4.2M
in United States
Gender
33.1%♀
66.9% male
Age
37.2
average years
Country rank
#7729
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Road cycling fans

33.1% are female, 66.9% are male, average age 37.2.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Road cycling audience in United States
MetricValue
Female33.1%
Male66.9%
Average age37.2
Estimated audience size4,194,832
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Road cycling audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Road cycling audience comes from United States.

Worldwide audience distribution share by country for Road cycling
CountryShare
United States15.7%
Japan10.1%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Road cycling audience in United States is strongest.

Fig. 05

Top regions by affinity

Road cycling fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~500K3.80×
02Massachusetts~100K1.30×
03Wisconsin~80K1.27×
04Colorado~80K1.22×
05Alaska~10K1.19×
06Vermont~9K1.18×
07California~500K1.14×
08South Dakota~10K1.09×
09North Dakota~9K1.09×
10Maine~20K1.08×
11Kansas~30K1.05×
12New Hampshire~20K1.04×
13Montana~10K1.04×
14Rhode Island~10K1.02×
15Utah~40K1.01×
16Washington, District of Columbia~10K1.01×
17Delaware~10K1.01×
18Idaho~20K1.00×
19West Virginia~20K1.00×
20Iowa~30K0.99×
21Hawaii~20K0.99×
22Oregon~50K0.98×
23Arkansas~30K0.97×
24Nebraska~20K0.97×
25New Mexico~20K0.96×
26Mississippi~30K0.94×
27New York~200K0.93×
28Tennessee~80K0.93×
29Connecticut~40K0.93×
30Oklahoma~40K0.92×
31Kentucky~50K0.91×
32Pennsylvania~100K0.88×
33New Jersey~90K0.88×
34Nevada~40K0.88×
35Arizona~70K0.87×
36Indiana~70K0.87×
37Minnesota~50K0.87×
38Louisiana~50K0.87×
39Washington~70K0.86×
40Missouri~60K0.86×
41South Carolina~50K0.86×
42Alabama~50K0.86×
43Illinois~100K0.85×
44North Carolina~100K0.85×
45Virginia~90K0.85×
46Maryland~60K0.85×
47Texas~300K0.80×
48Georgia~100K0.80×
49Michigan~90K0.80×
50Florida~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Road cycling, United States
0.79×1.00×3.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Road cycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Road cycling audience
#·InterestCategoryAffinity×
01cardio fitnessSports17.85×
02Bicycle helmetCars & Mobility16.59×
03Tour de FranceSports13.37×
04ShimanoCars & Mobility12.20×
05Sustainable transportCars & Mobility11.79×
06Single track (mountain biking)Sports10.49×
07Winter Olympic GamesSports7.69×
08Olympic sportsSports6.43×
09Extreme sportSports6.00×
10Antique carCars & Mobility5.10×
11High-intensity interval trainingSports4.98×
12CarcareCars & Mobility4.91×
13PatagoniaFashion & Accessoires4.35×
14Alpine skiingSports4.31×
15CyclingSports3.93×
16Diaper bagKids & Family3.46×
17BicycleCars & Mobility3.32×
18Planet FitnessSports3.28×
19Trader Joe'sShopping1.95×
20FIFA World CupSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Road cycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Road cycling audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.63×
Risk AppetiteTHRILL2.56×
Sports ActivityPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Road cycling audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
SpiritualityBALANCE0.74×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Road cycling have in United States?

Road cycling has an estimated audience of 4,194,832 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Road cycling fans?

33.1% of Road cycling fans are female, 66.9% are male, with an average age of 37.2 years.

03

Which brands do Road cycling fans like most?

Road cycling fans show strongest brand affinity for Tour de France (13.37×), Sustainable transport (11.79×), and Extreme sport (6×) over the country average.

04

Where do Road cycling fans live in United States?

Road cycling fans in United States are most concentrated in California (reach ~500K), Ohio (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Road cycling fans also like?

Beyond Road cycling itself, the audience over-indexes on Sustainable transport (11.79×), Extreme sport (6×), Planet Fitness (3.28×), and Bicycle helmet (16.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Road cycling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Road cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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