Rascasse Audience Intelligence

Fun run Audience in United States

Name: Fun run — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fun run in United States — modelled from more than twelve digital signal sources. Fun run has an estimated audience of 6,750,083 people in United States.

#3111among Topic in United States #424in Sports

The average Fun run fan in United States is 35.2 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, California, Texas.

Top brand affinities include Physical fitness, Natural foods, CrossFit, with strongest over-indexing on Physical fitness (1.97× the country average).

Demographically, the Fun run audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fun run fan in United States is balanced, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Physical fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fun run profile in United States.

Audience size

6.8M

in United States

Gender

46.6%♀

53.4% male

Age

35.2

average years

Country rank

#5181

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Fun run fans

46.6% are female, 53.4% are male, average age 35.2.

Fig. 02

Gender split

46.6%

Female

53.4%

Male

Demographic split for Fun run audience in United States
Metric	Value
Female	46.6%
Male	53.4%
Average age	35.2
Estimated audience size	6,750,083

Fig. 03

Age distribution

Age distribution of the Fun run audience in United States
Age bracket	Share	%
16-19		29%
20-29		22%
30-39		20%
40-49		18%
50+		12%

Fig. 04

Worldwide distribution

23.1%

of the worldwide Fun run audience comes from United States.

Worldwide audience distribution share by country for Fun run
Country	Share
United States	23.1%
Japan	12.6%
United Kingdom	7.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fun run audience in United States is strongest.

Fig. 05

Top regions by affinity

Fun run fans by region: top regions in United States
#	Region	Reach	×
01	Missouri	~1M	11.07×
02	Kansas	~200K	3.36×
03	Louisiana	~100K	1.18×
04	Texas	~700K	1.13×
05	Nevada	~70K	1.12×
06	California	~800K	1.09×
07	Georgia	~200K	1.09×
08	Hawaii	~30K	1.06×
09	North Carolina	~200K	1.05×
10	Mississippi	~60K	1.02×
11	Maryland	~100K	0.97×
12	Michigan	~200K	0.96×
13	Virginia	~200K	0.95×
14	South Carolina	~100K	0.95×
15	Massachusetts	~100K	0.94×
16	Arizona	~100K	0.90×
17	Connecticut	~60K	0.90×
18	Nebraska	~30K	0.89×
19	Alabama	~80K	0.88×
20	Alaska	~10K	0.87×
21	Oklahoma	~60K	0.86×
22	South Dakota	~10K	0.86×
23	North Dakota	~10K	0.86×
24	Vermont	~10K	0.86×
25	Illinois	~200K	0.85×
26	New Jersey	~100K	0.85×
27	Arkansas	~50K	0.83×
28	Rhode Island	~20K	0.82×
29	Montana	~20K	0.82×
30	Delaware	~20K	0.82×
31	Washington, District of Columbia	~20K	0.81×
32	West Virginia	~20K	0.79×
33	Colorado	~80K	0.78×
34	Minnesota	~80K	0.78×
35	Idaho	~30K	0.78×
36	New Mexico	~30K	0.78×
37	Maine	~20K	0.78×
38	New Hampshire	~20K	0.76×
39	Florida	~300K	0.74×
40	Indiana	~90K	0.74×
41	Utah	~40K	0.71×
42	New York	~300K	0.70×
43	Pennsylvania	~200K	0.70×
44	Kentucky	~60K	0.70×
45	Iowa	~40K	0.70×
46	Tennessee	~90K	0.69×
47	Ohio	~100K	0.68×
48	Oregon	~50K	0.68×
49	Washington	~90K	0.67×
50	Wisconsin	~70K	0.67×

Affinity by region — Fun run, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fun run audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fun run audience
#	Interest	Category	×
01	Back to the Future	Movies & TV	7.33×
02	Fish and chips	Food & Beverages	6.38×
03	Winter Olympic Games	Sports	6.17×
04	Family car	Cars & Mobility	5.47×
05	Biochemistry	Business & Career	5.46×
06	Red wine	Food & Beverages	5.20×
07	High-net-worth individual	Business & Career	4.94×
08	Natural foods	Food & Beverages	4.93×
09	Outback Steakhouse	Food & Beverages	4.00×
10	CrossFit	Sports	3.86×
11	Diaper bag	Kids & Family	3.76×
12	Philanthropy	Arts & Culture	3.23×
13	Track and field	Sports	3.21×
14	Refrigerator	Home & Garden	2.53×
15	Bass guitar	Music & Radio	2.51×
16	Trader Joe's	Shopping	2.01×
17	Physical fitness	Sports	1.97×
18	Hobby	Home & Garden	1.95×
19	TikTok	Internet & Social Media	1.61×
20	Shoes	Fashion & Accessoires	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fun run audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fun run audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.00×
Convenience Orientation	PREMIUM	1.63×
Patriotism	CONSERVATISM	1.61×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fun run audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.81×
Need for Security	CONSERVATISM	0.86×
Quality Awareness	PREMIUM	0.87×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Fun run have in United States?

Fun run has an estimated audience of 6,750,083 people in United States, concentrated in Missouri and California.

What is the gender split and age of Fun run fans?

46.6% of Fun run fans are female, 53.4% are male, with an average age of 35.2 years.

Which brands do Fun run fans like most?

Fun run fans show strongest brand affinity for Physical fitness (1.97×), Natural foods (4.93×), and CrossFit (3.86×) over the country average.

Where do Fun run fans live in United States?

Fun run fans in United States are most concentrated in Missouri (reach ~1M), California (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do Fun run fans also like?

Beyond Fun run itself, the audience over-indexes on Natural foods (4.93×), CrossFit (3.86×), Track and field (3.21×), and Red wine (5.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fun run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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