TrainingPeaks Audience in United States

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TrainingPeaks has an estimated audience of 327,034 people in United States. 37.6% are female, 62.4% are male, average age 34.8. Top regions: California, Texas, Colorado. Top brand affinities: Picnic, Liberace, Product design, A Streetcar Named Desire (1951 film), Dog breed.

The average TrainingPeaks fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Picnic, Liberace, Product design, with strongest over-indexing on Picnic (29.6× the country average). Demographically, the TrainingPeaks audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of TrainingPeaks fans

Demographic split for TrainingPeaks audience in United States
MetricValue
Female37.6%
Male62.4%
Average age34.8
Estimated audience size327,034

Audience persona

The typical TrainingPeaks fan in United States is more male, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Picnic.

Top regions in United States

Top regions ranked by reach for TrainingPeaks in United States
RegionReachAffinity
California33,6970.94×
Texas18,6920.66×
Colorado18,0373.5×
Florida16,9830.77×
New York16,5780.91×
Illinois9,8820.91×
Washington9,1741.4×
North Carolina9,0340.92×
Pennsylvania8,5850.78×
Michigan8,2440.96×
Virginia7,9110.99×
Massachusetts7,5181.17×
Arizona6,9541.04×
Georgia6,6940.66×
Ohio6,5230.65×
Wisconsin6,2181.26×
New Jersey5,8130.7×
Utah5,8041.98×
Tennessee5,4890.84×
Minnesota5,2801.13×
Oregon4,8341.29×
Maryland4,5980.82×
Indiana4,1590.7×
Missouri3,5180.67×
South Carolina3,5010.71×
Connecticut3,4621.06×
Idaho2,7031.65×
Alabama2,4260.53×
Louisiana2,3760.56×
Iowa2,2930.85×
Kentucky2,2670.55×
Arkansas2,2500.83×
Montana2,0822.29×
Kansas2,0300.79×
Nevada2,0280.64×
Oklahoma2,0220.56×
Washington, District of Columbia1,7301.76×
New Hampshire1,6051.25×
Alaska1,5802.26×
New Mexico1,4990.91×
Mississippi1,4440.54×
Maine1,1881.01×
Hawaii1,1140.79×
Vermont1,0441.82×
Nebraska9190.56×
Rhode Island6580.63×
West Virginia6490.43×
Wyoming4820.99×
Delaware4060.45×
North Dakota3350.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TrainingPeaks audience
BrandAffinityCategory
Picnic29.6×Kids & Family
Liberace26.52×Music & Radio
Product design3.75×Business & Career
A Streetcar Named Desire (1951 film)21.86×Movies & TV
Dog breed2.23×Pets & Animals
Gumbal16.03×Cars & Mobility
Earth91181.02×Politics & Society
Historic site4.66×Arts & Culture
Nebraska Cornhuskers football3.82×Sports
Grimaldi, Calabria42.16×Travel & Leisure
edureka34.6×Business & Career
Certified diabetes educator12.48×Business & Career
Hypothec11.1×Business & Career
Mount Kilimanjaro15.19×Travel & Leisure
Vocal harmony4.02×Music & Radio
Natural rubber1.7×Cars & Mobility
JDSU2.49×Business & Career
Goop4×Internet & Social Media
Grinch2.99×Movies & TV
Jesse Plemons2.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TrainingPeaks audience
TraitClusterScore
Risk AppetiteTHRILL2.47
PatriotismCONSERVATISM2.41
Sports ActivityPOWER2.19
Healthy LifestyleBALANCE1.91
Luxury OrientationPREMIUM1.87
Family OrientationCONSERVATISM1.64

Worldwide distribution

Worldwide audience distribution share by country for TrainingPeaks
CountryShare
United States17.1%
Spain9.0%
United Kingdom6.9%

See TrainingPeaks audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does TrainingPeaks have in United States?

TrainingPeaks has an estimated audience of 327,034 people in United States, concentrated in California and Texas.

What is the gender split and age of TrainingPeaks fans?

37.6% of TrainingPeaks fans are female, 62.4% are male, with an average age of 34.8 years.

Which brands do TrainingPeaks fans like most?

TrainingPeaks fans show strongest brand affinity for Picnic (29.6×), Liberace (26.52×), and Product design (3.75×) over the country average.

Where do TrainingPeaks fans live in United States?

TrainingPeaks fans in United States are most concentrated in California (reach 33,697), Texas (reach 18,692), and Colorado (reach 18,037). These three regions account for the largest share of the active audience.

What other brands do TrainingPeaks fans also like?

Beyond TrainingPeaks itself, the audience over-indexes on Liberace (26.52×), Product design (3.75×), A Streetcar Named Desire (1951 film) (21.86×), and Dog breed (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TrainingPeaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.