Rascasse Audience Intelligence

Vibram FiveFingers Target Market in United States

A data profile of the people who buy, follow and care about Vibram FiveFingers in United States — modelled from more than twelve digital signal sources. Vibram FiveFingers has an estimated audience of 634,973 people in United States.

#3271among Brand in United States#1192in Fashion & Accessoires

The average Vibram FiveFingers fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Audrina Patridge, Gentleman (musician), Vibram, with strongest over-indexing on Audrina Patridge (88.95× the country average).

Demographically, the Vibram FiveFingers audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vibram FiveFingers fan in United States is balanced, around 39.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Audrina Patridge.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vibram FiveFingers profile in United States.

Audience size
635K
in United States
Gender
47.9%♀
52.1% male
Age
39.7
average years
Country rank
#31739
Brand in United States
Fig. 01

Search interest · 12-month trend

+169%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vibram FiveFingers

47.9% are female, 52.1% are male, average age 39.7.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Vibram FiveFingers audience in United States
MetricValue
Female47.9%
Male52.1%
Average age39.7
Estimated audience size634,973
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Vibram FiveFingers audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Vibram FiveFingers audience comes from United States.

Worldwide audience distribution share by country for Vibram FiveFingers
CountryShare
United States40.7%
United Kingdom7.8%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vibram FiveFingers audience in United States is strongest.

Fig. 05

Top regions by affinity

Vibram FiveFingers customers by region in United States
#RegionReachAffinity×
01Georgia~30K2.30×
02Maryland~20K2.10×
03New York~50K2.07×
04Washington, District of Columbia~3K2.03×
05Delaware~2K1.50×
06New Jersey~20K1.41×
07Pennsylvania~20K1.40×
08Mississippi~5K1.39×
09Louisiana~8K1.36×
10Illinois~20K1.34×
11North Carolina~20K1.27×
12Virginia~10K1.27×
13South Carolina~9K1.26×
14California~60K1.25×
15Alabama~8K1.23×
16Connecticut~5K1.12×
17Texas~40K1.08×
18Florida~30K1.06×
19Hawaii~2K1.02×
20Tennessee~9K1.00×
21Nevada~4K0.97×
22Missouri~7K0.94×
23Oregon~5K0.94×
24Rhode Island~1K0.94×
25Massachusetts~8K0.91×
26Arkansas~3K0.90×
27Washington~8K0.89×
28Alaska<1K0.88×
29Michigan~10K0.87×
30Arizona~8K0.84×
31Vermont<1K0.84×
32Ohio~10K0.83×
33Indiana~7K0.83×
34New Mexico~2K0.80×
35Montana~1K0.80×
36Oklahoma~4K0.79×
37Utah~3K0.78×
38Maine~1K0.77×
39North Dakota<1K0.77×
40Colorado~6K0.76×
41South Dakota<1K0.76×
42Kentucky~4K0.74×
43Idaho~2K0.74×
44West Virginia~2K0.71×
45Kansas~3K0.70×
46New Hampshire~1K0.70×
47Nebraska~2K0.69×
48Minnesota~4K0.66×
49Wisconsin~4K0.65×
50Iowa~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Vibram FiveFingers, United States
0.60×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vibram FiveFingers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vibram FiveFingers audience
#·InterestCategoryAffinity×
01Audrina PatridgeMovies & TV88.95×
02Met-RxBrand77.89×
03Bermuda TourismTravel & Leisure58.05×
04VibramFashion & Accessoires57.23×
05Gentleman (musician)Music & Radio45.58×
06Big Sur International MarathonSports40.56×
07Philadelphia MarathonSports37.09×
08Stacy KeiblerMovies & TV35.17×
09Cool WhipFood & Beverages31.18×
10VivobarefootFashion & Accessoires25.91×
11Gene KellyMovies & TV25.78×
12Ragnar Relay SeriesSports25.66×
13Sports AuthoritySports24.25×
14Los Angeles MarathonSports23.80×
15Glade (brand)Home & Garden22.24×
16Carmen ElectraMovies & TV21.91×
17Mizuno CorporationFashion & Accessoires20.50×
18Flex (magazine)Sports18.16×
19Sanctuary (TV series)Movies & TV9.29×
20Smoothie KingFood & Beverages5.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vibram FiveFingers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vibram FiveFingers audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.58×
Sports ActivityPOWER1.36×
SustainabilityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vibram FiveFingers audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Need for SecurityCONSERVATISM0.90×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vibram FiveFingers's target market in United States?

Vibram FiveFingers's target market in United States covers an estimated 634,973 people, concentrated in California and New York.

02

What is the gender split and age of Vibram FiveFingers customers?

47.9% of the Vibram FiveFingers audience are female, 52.1% are male, with an average age of 39.7 years.

03

Which brands do Vibram FiveFingers fans like most?

Vibram FiveFingers fans show strongest brand affinity for Audrina Patridge (88.95×), Gentleman (musician) (45.58×), and Vibram (57.23×) over the country average.

04

Where do Vibram FiveFingers fans live in United States?

Vibram FiveFingers fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Vibram FiveFingers fans also like?

Beyond Vibram FiveFingers itself, the audience over-indexes on Gentleman (musician) (45.58×), Vibram (57.23×), Stacy Keibler (35.17×), and Carmen Electra (21.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vibram FiveFingers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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