Vibram FiveFingers Audience in United States

Vibram FiveFingers logo

Vibram FiveFingers has an estimated audience of 458,967 people in United States. 47.9% are female, 52.1% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Audrina Patridge, Gentleman (musician), Stacy Keibler, Vibram, Carmen Electra.

The average Vibram FiveFingers fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Audrina Patridge, Gentleman (musician), Stacy Keibler, with strongest over-indexing on Audrina Patridge (88.95× the country average). Demographically, the Vibram FiveFingers audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Vibram FiveFingers fans

Demographic split for Vibram FiveFingers audience in United States
MetricValue
Female47.9%
Male52.1%
Average age39.7
Estimated audience size458,967

Audience persona

The typical Vibram FiveFingers fan in United States is balanced, around 39.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Audrina Patridge.

Top regions in United States

Top regions ranked by reach for Vibram FiveFingers in United States
RegionReachAffinity
California71,9111.42×
New York51,4832.01×
Texas46,0531.17×
Florida34,6481.12×
Georgia28,1201.99×
Illinois18,8241.23×
Pennsylvania18,2351.18×
North Carolina16,2351.18×
New Jersey15,5311.33×
Maryland13,3731.69×
Virginia12,6101.13×
Ohio12,1390.86×
Michigan10,5810.88×
Washington10,0141.09×
Tennessee9,0810.99×
Arizona8,6880.93×
Massachusetts8,4690.94×
South Carolina8,4041.22×
Colorado6,9260.96×
Indiana6,8270.81×
Alabama6,7071.05×
Missouri6,6410.9×
Louisiana6,5681.11×
Oregon6,1421.17×
Connecticut5,1901.13×
Wisconsin4,7390.69×
Nevada4,6981.06×
Minnesota4,4940.68×
Kentucky4,3780.76×
Oklahoma4,3580.86×
Utah3,7580.91×
Mississippi3,5960.95×
Arkansas3,1950.84×
Kansas2,5930.72×
Washington, District of Columbia2,4571.78×
Hawaii2,4011.22×
Iowa2,1220.56×
New Mexico2,0550.89×
Idaho1,7180.75×
Delaware1,5941.26×
West Virginia1,3440.63×
Nebraska1,3360.58×
Rhode Island1,3350.91×
Maine1,2660.77×
New Hampshire1,1520.64×
Montana1,0390.82×
Alaska8160.83×
Vermont6730.84×
South Dakota4800.45×
Wyoming4700.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vibram FiveFingers audience
BrandAffinityCategory
Audrina Patridge88.95×Movies & TV
Gentleman (musician)45.58×Music & Radio
Stacy Keibler35.17×Movies & TV
Vibram57.23×Fashion & Accessoires
Carmen Electra21.91×Movies & TV
Bermuda Tourism58.05×Travel & Leisure
Met-Rx77.89×
Vivobarefoot25.91×Fashion & Accessoires
Gene Kelly25.78×Movies & TV
Flex (magazine)18.16×Sports
Discover Card22.28×Shopping
Cool Whip31.18×Food & Beverages
Big Sur International Marathon40.56×Sports
Mizuno Corporation20.5×Fashion & Accessoires
Sports Authority24.25×Sports
Philadelphia Marathon37.09×Sports
Ragnar Relay Series25.66×Sports
Smoothie King5.77×Food & Beverages
Los Angeles Marathon23.8×Sports
Sanctuary (TV series)9.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vibram FiveFingers audience
TraitClusterScore
Healthy LifestyleBALANCE3.84
Luxury OrientationPREMIUM2.03
Family OrientationCONSERVATISM1.94
Sports ActivityPOWER1.87
PatriotismCONSERVATISM1.73
Design AffinityPREMIUM1.69

Worldwide distribution

Worldwide audience distribution share by country for Vibram FiveFingers
CountryShare
United States38.0%
United Kingdom8.5%
Japan8.0%

See Vibram FiveFingers audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Vibram FiveFingers have in United States?

Vibram FiveFingers has an estimated audience of 458,967 people in United States, concentrated in California and New York.

What is the gender split and age of Vibram FiveFingers fans?

47.9% of Vibram FiveFingers fans are female, 52.1% are male, with an average age of 39.7 years.

Which brands do Vibram FiveFingers fans like most?

Vibram FiveFingers fans show strongest brand affinity for Audrina Patridge (88.95×), Gentleman (musician) (45.58×), and Stacy Keibler (35.17×) over the country average.

Where do Vibram FiveFingers fans live in United States?

Vibram FiveFingers fans in United States are most concentrated in California (reach 71,911), New York (reach 51,483), and Texas (reach 46,053). These three regions account for the largest share of the active audience.

What other brands do Vibram FiveFingers fans also like?

Beyond Vibram FiveFingers itself, the audience over-indexes on Gentleman (musician) (45.58×), Stacy Keibler (35.17×), Vibram (57.23×), and Carmen Electra (21.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vibram FiveFingers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.