Rascasse Audience Intelligence

Sports Authority Audience in United States

A data profile of the people who buy, follow and care about Sports Authority in United States — modelled from more than twelve digital signal sources. Sports Authority has an estimated audience of 664,993 people in United States.

#362among Event in United States#2937in Sports

The average Sports Authority fan in United States is 37.5 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Stacy Keibler, Cool Whip, Brooks Sports, with strongest over-indexing on Stacy Keibler (148.04× the country average).

Demographically, the Sports Authority audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports Authority fan in United States is more male, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Stacy Keibler.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports Authority profile in United States.

Audience size
665K
in United States
Gender
37.4%♀
62.6% male
Age
37.5
average years
Country rank
#30819
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports Authority fans

37.4% are female, 62.6% are male, average age 37.5.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Sports Authority audience in United States
MetricValue
Female37.4%
Male62.6%
Average age37.5
Estimated audience size664,993
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Sports Authority audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3921%
40-4917%
50+17%
Fig. 04

Worldwide distribution

67.7%

of the worldwide Sports Authority audience comes from United States.

Worldwide audience distribution share by country for Sports Authority
CountryShare
United States67.7%
Japan14.7%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports Authority audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports Authority fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~50K2.34×
02Florida~100K2.17×
03Mississippi~10K2.13×
04Missouri~20K2.06×
05Tennessee~30K2.00×
06Hawaii~6K1.98×
07Alaska~3K1.96×
08Arkansas~10K1.75×
09North Carolina~30K1.74×
10South Carolina~20K1.71×
11Alabama~10K1.59×
12Illinois~30K1.26×
13Kansas~7K1.25×
14Colorado~10K1.13×
15Maryland~10K1.12×
16New Jersey~20K1.09×
17Arizona~10K1.07×
18Louisiana~9K1.04×
19Texas~60K1.00×
20Connecticut~7K1.00×
21Kentucky~8K0.98×
22New Mexico~3K0.97×
23Rhode Island~2K0.91×
24Washington~10K0.87×
25Indiana~10K0.87×
26Virginia~10K0.86×
27California~60K0.85×
28Oregon~6K0.82×
29Oklahoma~6K0.82×
30New Hampshire~2K0.81×
31West Virginia~2K0.78×
32North Dakota~1K0.78×
33Idaho~3K0.77×
34Vermont<1K0.77×
35Washington, District of Columbia~2K0.76×
36South Dakota~1K0.76×
37Maine~2K0.74×
38Utah~4K0.73×
39Montana~1K0.73×
40New York~30K0.71×
41Nevada~5K0.71×
42Delaware~1K0.71×
43Massachusetts~9K0.69×
44Nebraska~2K0.65×
45Minnesota~6K0.63×
46Pennsylvania~10K0.62×
47Michigan~10K0.61×
48Iowa~3K0.57×
49Wisconsin~5K0.53×
50Ohio~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Sports Authority, United States
0.47×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports Authority audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports Authority audience
#·InterestCategoryAffinity×
01Stacy KeiblerMovies & TV148.04×
02Cool WhipFood & Beverages76.69×
03Special KFood & Beverages31.85×
04CotopaxiFashion & Accessoires29.57×
05Vibram FiveFingersFashion & Accessoires24.25×
06Brooks SportsFashion & Accessoires21.99×
07PoweradeFood & Beverages20.68×
08Changing HabitsHealth20.00×
09Naomi ScottMovies & TV18.84×
10PerrierFood & Beverages16.77×
11FebrezeHome & Garden15.33×
12Indian Premier LeagueSports13.18×
13GarminTechnology & Electronics10.62×
14DraftKingsSports8.53×
15E-TradeBusiness & Career7.12×
16Sportsman's WarehouseShopping5.86×
17PatagoniaFashion & Accessoires5.19×
18Indeed.comBusiness & Career2.61×
19SubwayFood & Beverages2.57×
20Home AppliancesHome & Garden2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports Authority audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports Authority audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.56×
PatriotismCONSERVATISM1.90×
IndulgenceJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports Authority audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
IndividualismJOY0.86×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports Authority have in United States?

Sports Authority has an estimated audience of 664,993 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Sports Authority fans?

37.4% of Sports Authority fans are female, 62.6% are male, with an average age of 37.5 years.

03

Which brands do Sports Authority fans like most?

Sports Authority fans show strongest brand affinity for Stacy Keibler (148.04×), Cool Whip (76.69×), and Brooks Sports (21.99×) over the country average.

04

Where do Sports Authority fans live in United States?

Sports Authority fans in United States are most concentrated in Florida (reach ~100K), California (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sports Authority fans also like?

Beyond Sports Authority itself, the audience over-indexes on Cool Whip (76.69×), Brooks Sports (21.99×), Cotopaxi (29.57×), and Changing Habits (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Sports Authority audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports Authority. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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