Sports Authority Audience in United States

Sports Authority logo

Sports Authority has an estimated audience of 665,185 people in United States. 37.4% are female, 62.6% are male, average age 37.5. Top regions: Florida, Texas, California. Top brand affinities: Jaws, Picnic, Liberace, Captain America (1990 film), Keenan Allen.

The average Sports Authority fan in United States is 37.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Jaws, Picnic, Liberace, with strongest over-indexing on Jaws (14.77× the country average). Demographically, the Sports Authority audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Sports Authority fans

Demographic split for Sports Authority audience in United States
MetricValue
Female37.4%
Male62.6%
Average age37.5
Estimated audience size665,185

Audience persona

The typical Sports Authority fan in United States is more male, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jaws.

Top regions in United States

Top regions ranked by reach for Sports Authority in United States
RegionReachAffinity
Florida91,9712.04×
Texas63,2071.11×
California59,2110.81×
Georgia51,3172.5×
North Carolina37,7101.88×
Tennessee29,5892.22×
Illinois26,1021.18×
New York25,4410.68×
Missouri23,1832.16×
South Carolina19,0351.9×
New Jersey17,3651.03×
Alabama16,7041.8×
Pennsylvania13,2080.59×
Mississippi13,1312.4×
Virginia12,8500.79×
Arizona12,6880.93×
Maryland11,7051.02×
Indiana10,8930.9×
Arkansas10,8731.98×
Washington10,4720.78×
Colorado10,1110.96×
Louisiana9,8731.15×
Michigan9,7000.56×
Ohio9,3780.46×
Kentucky9,0791.09×
Massachusetts8,2820.63×
Kansas7,1691.37×
Oklahoma6,5210.88×
Connecticut5,8540.88×
Oregon5,8240.76×
Minnesota5,5510.58×
Hawaii4,8761.71×
Wisconsin4,3990.44×
Nevada3,6940.57×
Utah3,5200.59×
New Mexico2,9650.89×
Alaska2,3241.63×
Iowa2,3000.42×
Idaho2,1010.63×
West Virginia2,0740.67×
New Hampshire1,8300.7×
Rhode Island1,6180.76×
Nebraska1,5220.46×
Maine1,5000.63×
Washington, District of Columbia1,2460.62×
Delaware8680.47×
Montana7920.43×
Wyoming5740.58×
Vermont3870.33×
South Dakota3330.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports Authority audience
BrandAffinityCategory
Jaws14.77×Movies & TV
Picnic18.66×Kids & Family
Liberace17.22×Music & Radio
Captain America (1990 film)7.98×Movies & TV
Keenan Allen10.77×Sports
Dog breed1.77×Pets & Animals
Roger Daltrey12.85×Movies & TV
Home equity2.3×Home & Garden
Elsword16.02×Games
Cut Chemist57.45×Music & Radio
Nebraska Cornhuskers football3.52×Sports
Alaska1.64×Travel & Leisure
Paducah, Kentucky8.03×Travel & Leisure
Graham Greene4.53×Literature
Hypothec8.04×Business & Career
Staycation2.11×Home & Garden
JDSU1.95×Business & Career
Kodiak, Alaska5.16×Travel & Leisure
Superintendent (education)6×Business & Career
Layne Staley3.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports Authority audience
TraitClusterScore
Healthy LifestyleBALANCE3.11
Luxury OrientationPREMIUM1.89
Family OrientationCONSERVATISM1.75
DIY MentalityTHRILL1.74
MindfulnessBALANCE1.59
Sports ActivityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Sports Authority
CountryShare
United States67.7%
Japan14.7%
India6.1%

See Sports Authority audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sports Authority have in United States?

Sports Authority has an estimated audience of 665,185 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Sports Authority fans?

37.4% of Sports Authority fans are female, 62.6% are male, with an average age of 37.5 years.

Which brands do Sports Authority fans like most?

Sports Authority fans show strongest brand affinity for Jaws (14.77×), Picnic (18.66×), and Liberace (17.22×) over the country average.

Where do Sports Authority fans live in United States?

Sports Authority fans in United States are most concentrated in Florida (reach 91,971), Texas (reach 63,207), and California (reach 59,211). These three regions account for the largest share of the active audience.

What other brands do Sports Authority fans also like?

Beyond Sports Authority itself, the audience over-indexes on Picnic (18.66×), Liberace (17.22×), Captain America (1990 film) (7.98×), and Keenan Allen (10.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports Authority. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.