Rascasse Audience Intelligence

Vibram Target Market in United States

A data profile of the people who buy, follow and care about Vibram in United States — modelled from more than twelve digital signal sources. Vibram has an estimated audience of 543,452 people in United States.

#3584among Brand in United States#1291in Fashion & Accessoires

The average Vibram fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vibram profile in United States.

Audience size
543K
in United States
Gender
42.5%♀
57.5% male
Age
37.9
average years
Country rank
#34895
Brand in United States
Fig. 01

Search interest · 12-month trend

+176%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vibram

42.5% are female, 57.5% are male, average age 37.9.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Vibram audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.9
Estimated audience size543,452
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Vibram audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Vibram audience comes from United States.

Worldwide audience distribution share by country for Vibram
CountryShare
United States30.3%
Italy11.7%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vibram audience in United States is strongest.

Fig. 05

Top regions by affinity

Vibram customers by region in United States
#RegionReachAffinity×
01New York~50K1.76×
02Georgia~20K1.69×
03Washington, District of Columbia~2K1.62×
04Maryland~10K1.56×
05Massachusetts~10K1.52×
06Oregon~7K1.38×
07California~70K1.37×
08Hawaii~2K1.26×
09Louisiana~7K1.25×
10Washington~10K1.18×
11New Jersey~10K1.15×
12Virginia~10K1.13×
13Illinois~20K1.10×
14Mississippi~4K1.10×
15Delaware~1K1.10×
16Pennsylvania~20K1.09×
17North Carolina~10K1.08×
18Alaska~1K1.06×
19Connecticut~5K1.05×
20Alabama~7K1.03×
21Nevada~5K1.03×
22Florida~30K1.02×
23Colorado~7K1.01×
24Montana~1K1.01×
25Texas~40K1.00×
26Rhode Island~1K0.99×
27Tennessee~9K0.97×
28New Hampshire~2K0.97×
29New Mexico~2K0.96×
30Arkansas~4K0.95×
31Idaho~2K0.95×
32Vermont<1K0.95×
33Arizona~9K0.94×
34Maine~2K0.94×
35Missouri~7K0.92×
36Utah~4K0.91×
37South Carolina~6K0.90×
38Michigan~10K0.88×
39Ohio~10K0.85×
40Indiana~7K0.83×
41South Dakota<1K0.83×
42Oklahoma~4K0.82×
43North Dakota<1K0.81×
44Kentucky~5K0.78×
45West Virginia~2K0.78×
46Wisconsin~5K0.77×
47Minnesota~5K0.77×
48Nebraska~2K0.75×
49Kansas~3K0.74×
50Iowa~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Vibram, United States
0.70×1.00×1.76×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vibram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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