Vibram Audience in United States
Vibram has an estimated audience of 459,296 people in United States. 42.5% are female, 57.5% are male, average age 37.9. Top regions: California, Texas, New York.
The average Vibram fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Vibram audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Category: Fashion & Accessoires · Type: Brand
Demographics of Vibram fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 37.9 |
| Estimated audience size | 459,296 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,574 | 1.4× |
| Texas | 37,796 | 0.96× |
| New York | 33,880 | 1.32× |
| Florida | 28,098 | 0.9× |
| Massachusetts | 15,371 | 1.7× |
| Georgia | 15,034 | 1.06× |
| Illinois | 14,671 | 0.96× |
| Pennsylvania | 13,726 | 0.89× |
| Washington | 13,205 | 1.43× |
| North Carolina | 12,651 | 0.92× |
| Ohio | 12,016 | 0.85× |
| Virginia | 11,100 | 0.99× |
| Michigan | 10,764 | 0.9× |
| New Jersey | 10,665 | 0.91× |
| Arizona | 10,091 | 1.08× |
| Colorado | 9,246 | 1.28× |
| Tennessee | 8,949 | 0.97× |
| Oregon | 8,919 | 1.69× |
| Maryland | 8,443 | 1.07× |
| Indiana | 6,669 | 0.79× |
| Missouri | 6,477 | 0.87× |
| Wisconsin | 5,607 | 0.81× |
| Alabama | 5,495 | 0.86× |
| Minnesota | 5,370 | 0.82× |
| South Carolina | 5,099 | 0.74× |
| Nevada | 4,782 | 1.08× |
| Louisiana | 4,678 | 0.79× |
| Kentucky | 4,649 | 0.81× |
| Oklahoma | 4,593 | 0.9× |
| Connecticut | 4,382 | 0.95× |
| Utah | 4,303 | 1.05× |
| Arkansas | 3,494 | 0.92× |
| Hawaii | 3,010 | 1.52× |
| Kansas | 2,770 | 0.77× |
| Idaho | 2,731 | 1.19× |
| Iowa | 2,702 | 0.71× |
| New Mexico | 2,606 | 1.13× |
| Mississippi | 2,155 | 0.57× |
| New Hampshire | 2,079 | 1.15× |
| Maine | 1,743 | 1.06× |
| Washington, District of Columbia | 1,671 | 1.21× |
| Nebraska | 1,669 | 0.72× |
| Montana | 1,619 | 1.27× |
| West Virginia | 1,551 | 0.73× |
| Rhode Island | 1,316 | 0.9× |
| Alaska | 1,218 | 1.24× |
| Delaware | 958 | 0.76× |
| Vermont | 874 | 1.08× |
| South Dakota | 835 | 0.79× |
| North Dakota | 623 | 0.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.53 |
| Patriotism | CONSERVATISM | 1.75 |
| Design Affinity | PREMIUM | 1.72 |
| Risk Appetite | THRILL | 1.65 |
| Sustainability | BALANCE | 1.6 |
| Early Adopter Mentality | POWER | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 12.8% |
| Japan | 8.0% |
See Vibram audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vibram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.