Big Sur International Marathon Audience in United States

Big Sur International Marathon has an estimated audience of 273,541 people in United States. 47.4% are female, 52.6% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Stacy Keibler, Christy Turlington, Natural Home remedies, Febreze, Changing Habits.

The average Big Sur International Marathon fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Stacy Keibler, Christy Turlington, Natural Home remedies, with strongest over-indexing on Stacy Keibler (126.74× the country average). Demographically, the Big Sur International Marathon audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Marathon

Demographics of Big Sur International Marathon fans

Demographic split for Big Sur International Marathon audience in United States
MetricValue
Female47.4%
Male52.6%
Average age40.0
Estimated audience size273,541

Audience persona

The typical Big Sur International Marathon fan in United States is balanced, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Stacy Keibler.

Top regions in United States

Top regions ranked by reach for Big Sur International Marathon in United States
RegionReachAffinity
California129,6434.31×
Texas22,8640.97×
New York22,2861.46×
Illinois11,8401.3×
Florida11,5560.62×
Colorado8,9742.08×
Massachusetts8,8651.64×
Washington8,6531.58×
Pennsylvania7,7320.84×
Ohio7,1770.85×
North Carolina6,9350.84×
Georgia6,5420.78×
Virginia6,4400.97×
New Jersey5,8630.84×
Michigan5,4870.77×
Oregon5,0051.6×
Minnesota4,7571.21×
Arizona4,5480.81×
Maryland4,1220.88×
Tennessee3,9430.72×
Wisconsin3,7420.91×
Utah3,5711.46×
Indiana3,2070.64×
Missouri3,2000.73×
Nevada3,0501.15×
South Carolina2,7180.66×
Connecticut2,6690.97×
Washington, District of Columbia2,2182.7×
Kentucky2,0700.6×
Oklahoma2,0480.67×
Kansas1,7970.83×
Louisiana1,7270.49×
Alabama1,7130.45×
Hawaii1,6241.38×
Iowa1,3600.6×
Arkansas1,2730.56×
Idaho1,1650.85×
New Mexico1,1610.85×
Nebraska1,0610.77×
Montana1,0061.33×
Maine7940.81×
New Hampshire7580.7×
Mississippi6690.3×
Rhode Island6490.74×
Alaska4990.85×
South Dakota4970.79×
Vermont4530.94×
West Virginia4210.33×
Wyoming3400.84×
North Dakota3300.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Sur International Marathon audience
BrandAffinityCategory
Stacy Keibler126.74×Movies & TV
Christy Turlington173.85×Fashion & Accessoires
Natural Home remedies334.2×Health
Febreze65.31×Home & Garden
Changing Habits50.56×Health
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Garmin23.93×Technology & Electronics
FC Bayern Munich11.24×Sports
Smoothie King15.38×Food & Beverages
TomTom64.15×Technology & Electronics
WebEx40.6×Technology & Electronics
Bachelor of Business Administration55.36×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Cool Whip56.22×Food & Beverages
Peddler's Village77.7×Shopping
Cotopaxi30.9×Fashion & Accessoires
Income tax13.19×Business & Career
Eddie Bauer13.35×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Sur International Marathon audience
TraitClusterScore
Healthy LifestyleBALANCE4.09
LGBTQ+ IdentityOPEN1.81
Family OrientationCONSERVATISM1.81
IndulgenceJOY1.64
Sports ActivityPOWER1.64
MindfulnessBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Big Sur International Marathon
CountryShare
United States94.8%
United Kingdom1.8%
Germany1.0%

See Big Sur International Marathon audiences in other countries

More Marathon audiences in United States

Frequently asked questions

How many fans does Big Sur International Marathon have in United States?

Big Sur International Marathon has an estimated audience of 273,541 people in United States, concentrated in California and Texas.

What is the gender split and age of Big Sur International Marathon fans?

47.4% of Big Sur International Marathon fans are female, 52.6% are male, with an average age of 40.0 years.

Which brands do Big Sur International Marathon fans like most?

Big Sur International Marathon fans show strongest brand affinity for Stacy Keibler (126.74×), Christy Turlington (173.85×), and Natural Home remedies (334.2×) over the country average.

Where do Big Sur International Marathon fans live in United States?

Big Sur International Marathon fans in United States are most concentrated in California (reach 129,643), Texas (reach 22,864), and New York (reach 22,286). These three regions account for the largest share of the active audience.

What other brands do Big Sur International Marathon fans also like?

Beyond Big Sur International Marathon itself, the audience over-indexes on Christy Turlington (173.85×), Natural Home remedies (334.2×), Febreze (65.31×), and Changing Habits (50.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Sur International Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.