Rascasse Audience Intelligence

Big Sur International Marathon Audience in United States

A data profile of the people who buy, follow and care about Big Sur International Marathon in United States — modelled from more than twelve digital signal sources. Big Sur International Marathon has an estimated audience of 274,365 people in United States.

#14among Marathon in United States#661among Event in United States#5120in Sports

The average Big Sur International Marathon fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Stacy Keibler, Natural Home remedies, Febreze, with strongest over-indexing on Stacy Keibler (184.96× the country average).

Demographically, the Big Sur International Marathon audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Sur International Marathon fan in United States is balanced, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Stacy Keibler.

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Sur International Marathon profile in United States.

Audience size
274K
in United States
Gender
47.4%♀
52.6% male
Age
40.0
average years
Country rank
#50581
Event in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Sur International Marathon fans

47.4% are female, 52.6% are male, average age 40.0.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Big Sur International Marathon audience in United States
MetricValue
Female47.4%
Male52.6%
Average age40.0
Estimated audience size274,365
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Big Sur International Marathon audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4920%
50+23%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Big Sur International Marathon audience comes from United States.

Worldwide audience distribution share by country for Big Sur International Marathon
CountryShare
United States94.7%
United Kingdom1.8%
Germany1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Sur International Marathon audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Sur International Marathon fans by region: top regions in United States
#RegionReachAffinity×
01California~100K3.90×
02Washington, District of Columbia~2K2.10×
03Colorado~8K1.96×
04Massachusetts~8K1.54×
05Oregon~5K1.54×
06Washington~8K1.49×
07Utah~3K1.38×
08New York~20K1.33×
09Hawaii~2K1.33×
10Illinois~10K1.22×
11Montana<1K1.17×
12Minnesota~4K1.15×
13Nevada~3K1.08×
14Virginia~7K1.00×
15Alaska<1K0.99×
16Vermont<1K0.99×
17Idaho~1K0.98×
18Arizona~5K0.96×
19South Dakota<1K0.95×
20Maine<1K0.94×
21New Mexico~1K0.93×
22Texas~20K0.92×
23Wisconsin~4K0.92×
24Connecticut~3K0.92×
25Rhode Island<1K0.91×
26North Dakota<1K0.91×
27New Hampshire<1K0.90×
28North Carolina~7K0.89×
29Maryland~4K0.89×
30Nebraska~1K0.89×
31Kansas~2K0.88×
32Delaware<1K0.85×
33Pennsylvania~8K0.84×
34Michigan~6K0.84×
35Ohio~7K0.83×
36Iowa~2K0.83×
37West Virginia~1K0.83×
38New Jersey~6K0.82×
39Missouri~4K0.81×
40Georgia~7K0.80×
41Tennessee~4K0.79×
42Arkansas~2K0.79×
43Oklahoma~2K0.78×
44Mississippi~2K0.78×
45South Carolina~3K0.76×
46Kentucky~3K0.75×
47Indiana~4K0.73×
48Louisiana~3K0.73×
49Alabama~3K0.70×
50Florida~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Big Sur International Marathon, United States
0.68×1.00×3.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Sur International Marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Sur International Marathon audience
#·InterestCategoryAffinity×
01Natural Home remediesHealth374.75×
02Stacy KeiblerMovies & TV184.96×
03Peddler's VillageShopping151.00×
04Cool WhipFood & Beverages91.16×
05FebrezeHome & Garden87.08×
06Changing HabitsHealth70.17×
07TomTomTechnology & Electronics62.65×
08Christy TurlingtonFashion & Accessoires59.62×
09Vibram FiveFingersFashion & Accessoires40.56×
10CotopaxiFashion & Accessoires36.14×
11GarminTechnology & Electronics22.19×
12Smoothie KingFood & Beverages11.29×
13Anna FarisMovies & TV10.33×
14YogurtFood & Beverages9.17×
15Pressure cookingHome & Garden8.68×
16FC Bayern MunichSports8.24×
17Family carCars & Mobility7.80×
18High-net-worth individualBusiness & Career7.00×
19Web serverTechnology & Electronics6.66×
20PhilanthropyArts & Culture5.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Sur International Marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Sur International Marathon audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.43×
Family OrientationCONSERVATISM2.60×
IndulgenceJOY2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Sur International Marathon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
DIY MentalityTHRILL0.97×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Sur International Marathon have in United States?

Big Sur International Marathon has an estimated audience of 274,365 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Sur International Marathon fans?

47.4% of Big Sur International Marathon fans are female, 52.6% are male, with an average age of 40.0 years.

03

Which brands do Big Sur International Marathon fans like most?

Big Sur International Marathon fans show strongest brand affinity for Stacy Keibler (184.96×), Natural Home remedies (374.75×), and Febreze (87.08×) over the country average.

04

Where do Big Sur International Marathon fans live in United States?

Big Sur International Marathon fans in United States are most concentrated in California (reach ~100K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Big Sur International Marathon fans also like?

Beyond Big Sur International Marathon itself, the audience over-indexes on Natural Home remedies (374.75×), Febreze (87.08×), Changing Habits (70.17×), and Peddler's Village (151×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in United States

See Big Sur International Marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Sur International Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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