Bermuda Tourism Audience in United States

Bermuda Tourism logo

Bermuda Tourism has an estimated audience of 282,191 people in United States. 48.3% are female, 51.7% are male, average age 45.1. Top regions: New York, New Jersey, Massachusetts. Top brand affinities: Meals on Wheels, JDM Cars, Mothercare, KTLA 5 Morning News, Fairy godmother.

The average Bermuda Tourism fan in United States is 45.1 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Massachusetts. Top brand affinities include Meals on Wheels, JDM Cars, Mothercare, with strongest over-indexing on Meals on Wheels (122.37× the country average). Demographically, the Bermuda Tourism audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Bermuda Tourism fans

Demographic split for Bermuda Tourism audience in United States
MetricValue
Female48.3%
Male51.7%
Average age45.1
Estimated audience size282,191

Audience persona

The typical Bermuda Tourism fan in United States is balanced, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Bermuda Tourism in United States
RegionReachAffinity
New York27,0201.71×
New Jersey12,0471.68×
Massachusetts11,0091.98×
Pennsylvania10,9541.15×
Florida9,8240.51×
Virginia7,0121.02×
Texas6,1050.25×
Maryland5,7701.19×
California5,6450.18×
North Carolina5,4950.65×
Connecticut5,1531.82×
Ohio4,1420.48×
Georgia3,8300.44×
Illinois3,2930.35×
Tennessee2,6420.47×
Mississippi2,5131.08×
Michigan2,5030.34×
Alabama2,2530.57×
Louisiana2,2340.61×
Arkansas2,2320.96×
Oklahoma2,1830.7×
Kentucky2,1490.61×
Colorado2,1430.48×
South Carolina2,1310.5×
Indiana2,0760.4×
West Virginia2,0751.58×
Missouri2,0110.44×
Rhode Island1,9262.14×
Kansas1,9160.86×
Idaho1,9161.35×
Wisconsin1,9040.45×
New Hampshire1,8521.67×
Arizona1,8470.32×
Hawaii1,8301.51×
Iowa1,8190.78×
South Dakota1,7812.73×
Washington1,7700.31×
Minnesota1,7010.42×
Nebraska1,6741.18×
New Mexico1,6651.18×
Nevada1,6600.61×
Maine1,6501.63×
Oregon1,6390.51×
Utah1,6290.64×
Vermont1,6233.28×
Delaware1,4781.9×
Washington, District of Columbia1,1561.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bermuda Tourism audience
BrandAffinityCategory
Meals on Wheels122.37×Food & Beverages
JDM Cars110.64×Cars & Mobility
Mothercare9.16×Kids & Family
KTLA 5 Morning News105.71×Movies & TV
Fairy godmother13.35×Literature
Israel3.37×Travel & Leisure
Alaska2.48×Travel & Leisure
Governor of Michigan10.63×Politics & Society
Staycation4.7×Home & Garden
Picnic7.98×Kids & Family
Cherish (group)12.28×Music & Radio
Minnesota1.94×Travel & Leisure
Hipster9.94×Politics & Society
Cam Ward3.92×Sports
Eurail22.52×Cars & Mobility
Mathcore8.08×Music & Radio
Goop5.19×Internet & Social Media
Kendra Scott2.7×Fashion & Accessoires
Wok5.79×Food & Beverages
TV Fanatic9.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bermuda Tourism audience
TraitClusterScore
TravellingTHRILL2.17
Luxury OrientationPREMIUM2.1
Quality AwarenessPREMIUM1.82
Price SensitivityPREMIUM1.6
Design AffinityPREMIUM1.5
Sports ActivityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Bermuda Tourism
CountryShare
United States65.4%
Canada10.5%
Japan7.9%

See Bermuda Tourism audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bermuda Tourism have in United States?

Bermuda Tourism has an estimated audience of 282,191 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Bermuda Tourism fans?

48.3% of Bermuda Tourism fans are female, 51.7% are male, with an average age of 45.1 years.

Which brands do Bermuda Tourism fans like most?

Bermuda Tourism fans show strongest brand affinity for Meals on Wheels (122.37×), JDM Cars (110.64×), and Mothercare (9.16×) over the country average.

Where do Bermuda Tourism fans live in United States?

Bermuda Tourism fans in United States are most concentrated in New York (reach 27,020), New Jersey (reach 12,047), and Massachusetts (reach 11,009). These three regions account for the largest share of the active audience.

What other brands do Bermuda Tourism fans also like?

Beyond Bermuda Tourism itself, the audience over-indexes on JDM Cars (110.64×), Mothercare (9.16×), KTLA 5 Morning News (105.71×), and Fairy godmother (13.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bermuda Tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.