Rascasse Audience Intelligence

Bermuda Tourism Audience in United States

A data profile of the people who buy, follow and care about Bermuda Tourism in United States — modelled from more than twelve digital signal sources. Bermuda Tourism has an estimated audience of 282,191 people in United States.

#6000among POI in United States#4180in Travel & Leisure

The average Bermuda Tourism fan in United States is 45.1 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Vibram FiveFingers, P&O Cruises, AIDA Cruises, with strongest over-indexing on Vibram FiveFingers (58.05× the country average).

Demographically, the Bermuda Tourism audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bermuda Tourism fan in United States is balanced, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Vibram FiveFingers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bermuda Tourism profile in United States.

Audience size
282K
in United States
Gender
48.3%♀
51.7% male
Age
45.1
average years
Country rank
#49857
POI in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bermuda Tourism fans

48.3% are female, 51.7% are male, average age 45.1.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Bermuda Tourism audience in United States
MetricValue
Female48.3%
Male51.7%
Average age45.1
Estimated audience size282,191
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Bermuda Tourism audience in United States
Age bracketShare%
16-1915%
20-299%
30-3914%
40-4924%
50+38%
Fig. 04

Worldwide distribution

65.4%

of the worldwide Bermuda Tourism audience comes from United States.

Worldwide audience distribution share by country for Bermuda Tourism
CountryShare
United States65.4%
Canada10.5%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bermuda Tourism audience in United States is strongest.

Fig. 05

Top regions by affinity

Bermuda Tourism fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.43×
02Massachusetts~8K1.41×
03New York~20K1.35×
04New Jersey~9K1.29×
05Connecticut~4K1.25×
06Rhode Island~1K1.22×
07Delaware<1K1.20×
08South Dakota<1K1.20×
09New Hampshire~1K1.14×
10West Virginia~1K1.11×
11Maine~1K1.11×
12Washington, District of Columbia<1K1.08×
13Hawaii~1K1.06×
14Alaska<1K1.05×
15Maryland~5K1.03×
16New Mexico~1K1.03×
17Nebraska~1K1.03×
18Idaho~1K1.03×
19North Dakota<1K1.03×
20Montana<1K1.02×
21Virginia~7K1.01×
22Pennsylvania~10K1.00×
23Mississippi~2K1.00×
24Arkansas~2K0.98×
25Kansas~2K0.97×
26Iowa~2K0.96×
27South Carolina~4K0.95×
28Louisiana~3K0.95×
29Oklahoma~3K0.94×
30Utah~2K0.94×
31Alabama~4K0.92×
32Kentucky~3K0.92×
33Nevada~3K0.92×
34North Carolina~8K0.91×
35Oregon~3K0.90×
36Missouri~4K0.89×
37Wisconsin~4K0.89×
38Tennessee~5K0.88×
39Minnesota~4K0.88×
40Indiana~5K0.87×
41Colorado~4K0.86×
42Arizona~5K0.85×
43Florida~20K0.84×
44Washington~5K0.84×
45Georgia~7K0.83×
46Michigan~6K0.83×
47Ohio~7K0.81×
48Illinois~7K0.78×
49Texas~20K0.67×
50California~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Bermuda Tourism, United States
0.61×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bermuda Tourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bermuda Tourism audience
#·InterestCategoryAffinity×
01AIDA CruisesTravel & Leisure78.62×
02TUI CruisesTravel & Leisure71.67×
03P&O CruisesTravel & Leisure65.45×
04Vibram FiveFingersFashion & Accessoires58.05×
05VivobarefootFashion & Accessoires33.38×
06Ceres BreweryFood & Beverages26.84×
07Changing HabitsHealth20.00×
08Claudia SchifferFashion & Accessoires19.86×
09Stacy KeiblerMovies & TV18.07×
10LongchampFashion & Accessoires17.50×
11DJITechnology & Electronics10.86×
12La Roche-PosayBeauty & Wellness7.78×
13Monarchy of the United KingdomPolitics & Society6.56×
14Backpacking (travel)Travel & Leisure5.31×
15CanadaTravel & Leisure4.90×
16Las VegasTravel & Leisure3.92×
17Staples (Canada)Business & Career2.79×
18CaribbeanTravel & Leisure2.60×
19CruisesTravel & Leisure2.34×
20FIFA World CupSports1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bermuda Tourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bermuda Tourism audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.24×
IndulgenceJOY1.87×
Quality AwarenessPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bermuda Tourism audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Family OrientationCONSERVATISM0.82×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bermuda Tourism have in United States?

Bermuda Tourism has an estimated audience of 282,191 people in United States, concentrated in New York and California.

02

What is the gender split and age of Bermuda Tourism fans?

48.3% of Bermuda Tourism fans are female, 51.7% are male, with an average age of 45.1 years.

03

Which brands do Bermuda Tourism fans like most?

Bermuda Tourism fans show strongest brand affinity for Vibram FiveFingers (58.05×), P&O Cruises (65.45×), and AIDA Cruises (78.62×) over the country average.

04

Where do Bermuda Tourism fans live in United States?

Bermuda Tourism fans in United States are most concentrated in New York (reach ~20K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bermuda Tourism fans also like?

Beyond Bermuda Tourism itself, the audience over-indexes on P&O Cruises (65.45×), AIDA Cruises (78.62×), TUI Cruises (71.67×), and Vivobarefoot (33.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bermuda Tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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