DJI Audience in United States

DJI logo

DJI has an estimated audience of 1,969,702 people in United States. 38.4% are female, 61.6% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Flickr, Google Flights, Gaming, Cheers, Camera stabilizer.

The average DJI fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Flickr, Google Flights, Gaming, with strongest over-indexing on Flickr (11× the country average). Demographically, the DJI audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of DJI fans

Demographic split for DJI audience in United States
MetricValue
Female38.4%
Male61.6%
Average age33.7
Estimated audience size1,969,702

Audience persona

The typical DJI fan in United States is more male, around 33.7 years old, with strong Risk Appetite tendencies and a notable affinity for Flickr.

Top regions in United States

Top regions ranked by reach for DJI in United States
RegionReachAffinity
California303,9011.4×
Texas182,8731.08×
Florida166,8691.25×
New York127,3301.16×
Georgia63,4471.05×
Illinois62,8570.96×
New Jersey56,7201.13×
North Carolina56,0270.95×
Washington54,4531.38×
Pennsylvania54,3260.82×
Ohio52,0450.86×
Virginia46,6700.97×
Michigan46,3750.9×
Arizona43,6091.08×
Tennessee37,3340.94×
Colorado36,7981.19×
Massachusetts36,0090.93×
Indiana30,5880.85×
Maryland30,5440.9×
Missouri29,2070.92×
Wisconsin26,3020.89×
Oregon26,1481.16×
Minnesota26,0670.92×
Utah25,5741.45×
South Carolina25,0890.85×
Alabama23,1270.84×
Nevada21,5401.13×
Louisiana20,9780.83×
Oklahoma19,4500.89×
Kentucky19,1410.78×
Connecticut17,9410.91×
Hawaii15,1301.79×
Arkansas14,1650.87×
Kansas13,3860.86×
Iowa12,8830.79×
Idaho11,9711.21×
Mississippi11,3540.7×
New Mexico9,1240.92×
Nebraska8,2070.83×
New Hampshire7,1650.92×
West Virginia7,0200.77×
Alaska6,9261.64×
Montana6,5231.19×
Maine6,1000.86×
Washington, District of Columbia5,8760.99×
Rhode Island4,9030.78×
North Dakota3,9680.98×
South Dakota3,9270.86×
Delaware3,9220.72×
Wyoming3,0711.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DJI audience
BrandAffinityCategory
Flickr11×Internet & Social Media
Google Flights6.28×Travel & Leisure
Gaming9.9×Games
Cheers9.84×Movies & TV
Camera stabilizer26.35×Technology & Electronics
Hair (musical)16.16×Music & Radio
Shaun the Sheep20.85×Movies & TV
SteelSeries13.86×Games
DSLR photography14.18×Technology & Electronics
Harry Potter1.87×Movies & TV
Macintosh6.23×Fashion & Accessoires
Electronic Gaming Monthly27.95×Games
500px12.22×Internet & Social Media
Gimbal18.24×Technology & Electronics
Razer Inc.7.85×Technology & Electronics
Pokémon (video game series)3.17×Games
Counter-Strike: Global Offensive4.61×Games
Beats Electronics5.86×Technology & Electronics
Bug-out bag9.14×Home & Garden
Epic Games3.55×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DJI audience
TraitClusterScore
Risk AppetiteTHRILL2.51
TravellingTHRILL1.6
Luxury OrientationPREMIUM1.53
Early Adopter MentalityPOWER1.48
Design AffinityPREMIUM1.47
DIY MentalityTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for DJI
CountryShare
China18.0%
United States11.3%
Japan8.9%

See DJI audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does DJI have in United States?

DJI has an estimated audience of 1,969,702 people in United States, concentrated in California and Texas.

What is the gender split and age of DJI fans?

38.4% of DJI fans are female, 61.6% are male, with an average age of 33.7 years.

Which brands do DJI fans like most?

DJI fans show strongest brand affinity for Flickr (11×), Google Flights (6.28×), and Gaming (9.9×) over the country average.

Where do DJI fans live in United States?

DJI fans in United States are most concentrated in California (reach 303,901), Texas (reach 182,873), and Florida (reach 166,869). These three regions account for the largest share of the active audience.

What other brands do DJI fans also like?

Beyond DJI itself, the audience over-indexes on Google Flights (6.28×), Gaming (9.9×), Cheers (9.84×), and Camera stabilizer (26.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DJI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.