Rascasse Audience Intelligence

DJI Target Market in United States

A data profile of the people who buy, follow and care about DJI in United States — modelled from more than twelve digital signal sources. DJI has an estimated audience of 1,901,929 people in United States.

#12among Computer / hardware in United States#1520among Brand in United States#528in Technology & Electronics

The average DJI fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Flickr, Google Flights, Gaming, with strongest over-indexing on Flickr (11× the country average).

Demographically, the DJI audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DJI fan in United States is more male, around 33.7 years old, with strong Mindfulness tendencies and a notable affinity for Flickr.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DJI profile in United States.

Audience size
1.9M
in United States
Gender
38.4%♀
61.6% male
Age
33.7
average years
Country rank
#14811
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DJI

38.4% are female, 61.6% are male, average age 33.7.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for DJI audience in United States
MetricValue
Female38.4%
Male61.6%
Average age33.7
Estimated audience size1,901,929
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the DJI audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

10.6%

of the worldwide DJI audience comes from United States.

Worldwide audience distribution share by country for DJI
CountryShare
China17.5%
United States10.6%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DJI audience in United States is strongest.

Fig. 05

Top regions by affinity

DJI customers by region in United States
#RegionReachAffinity×
01Hawaii~20K1.78×
02Alaska~7K1.73×
03Utah~20K1.40×
04California~300K1.38×
05Washington~50K1.33×
06Montana~7K1.25×
07Florida~200K1.22×
08Idaho~10K1.19×
09Wyoming~3K1.17×
10Nevada~20K1.14×
11New York~100K1.13×
12Oregon~30K1.13×
13New Jersey~60K1.11×
14Colorado~30K1.11×
15North Dakota~4K1.06×
16Texas~200K1.05×
17Arizona~40K1.04×
18Georgia~60K1.03×
19New Mexico~10K0.98×
20New Hampshire~8K0.97×
21South Dakota~4K0.95×
22North Carolina~60K0.94×
23Virginia~50K0.94×
24Tennessee~40K0.92×
25Massachusetts~40K0.92×
26Illinois~60K0.91×
27Connecticut~20K0.91×
28Maine~6K0.91×
29Oklahoma~20K0.90×
30Missouri~30K0.89×
31Minnesota~30K0.89×
32Arkansas~10K0.89×
33Maryland~30K0.88×
34Alabama~20K0.88×
35Wisconsin~30K0.87×
36Louisiana~20K0.86×
37Kansas~10K0.85×
38Nebraska~8K0.85×
39Rhode Island~5K0.85×
40South Carolina~20K0.84×
41Washington, District of Columbia~5K0.84×
42Michigan~40K0.83×
43Indiana~30K0.83×
44Ohio~50K0.82×
45Iowa~10K0.81×
46West Virginia~7K0.81×
47Delaware~4K0.80×
48Pennsylvania~50K0.79×
49Kentucky~20K0.76×
50Mississippi~10K0.76×
Fig. 06

Affinity by region

Affinity by region — DJI, United States
0.76×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DJI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DJI audience
#·InterestCategoryAffinity×
01Electronic Gaming MonthlyGames27.95×
02Camera stabilizerTechnology & Electronics26.35×
03Shaun the SheepMovies & TV20.85×
04GimbalTechnology & Electronics18.24×
05Hair (musical)Music & Radio16.16×
06DSLR photographyTechnology & Electronics14.18×
07SteelSeriesGames13.86×
08500pxInternet & Social Media12.22×
09FlickrInternet & Social Media11.00×
10GamingGames9.90×
11Bug-out bagHome & Garden9.14×
12Red Digital Cinema Camera CompanyTechnology & Electronics9.13×
13Razer Inc.Technology & Electronics7.85×
14White ChicksMovies & TV6.31×
15Google FlightsTravel & Leisure6.28×
16MacintoshFashion & Accessoires6.23×
17Beats ElectronicsTechnology & Electronics5.86×
18Counter-Strike: Global OffensiveGames4.61×
19Pokémon (video game series)Games3.17×
20Harry PotterMovies & TV1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DJI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DJI audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE0.96×
Pet OwnershipJOY0.96×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DJI audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
ExtroversionTHRILL0.60×
IndulgenceJOY0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DJI's target market in United States?

DJI's target market in United States covers an estimated 1,901,929 people, concentrated in California and Texas.

02

What is the gender split and age of DJI customers?

38.4% of the DJI audience are female, 61.6% are male, with an average age of 33.7 years.

03

Which brands do DJI fans like most?

DJI fans show strongest brand affinity for Flickr (11×), Google Flights (6.28×), and Gaming (9.9×) over the country average.

04

Where do DJI fans live in United States?

DJI fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do DJI fans also like?

Beyond DJI itself, the audience over-indexes on Google Flights (6.28×), Gaming (9.9×), Red Digital Cinema Camera Company (9.13×), and Camera stabilizer (26.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See DJI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DJI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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