DJI Audience in Germany
DJI has an estimated audience of 1,082,449 people in Germany. 34.8% are female, 65.2% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SteelSeries, Harry Potter, Turtle Beach Systems, LOL Esports, PlayStation Store.
The average DJI fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SteelSeries, Harry Potter, Turtle Beach Systems, with strongest over-indexing on SteelSeries (24.7× the country average). Demographically, the DJI audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Travelling, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of DJI fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 35.1 |
| Estimated audience size | 1,082,449 |
Audience persona
The typical DJI fan in Germany is more male, around 35.1 years old, with strong Travelling tendencies and a notable affinity for SteelSeries.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,473 | 1.11× |
| Bayern | 220,794 | 1.27× |
| Baden-Württemberg | 180,999 | 1.23× |
| Hessen | 106,761 | 1.29× |
| Niedersachsen | 106,759 | 1.02× |
| Rheinland-Pfalz | 55,676 | 1.03× |
| Sachsen | 53,274 | 1× |
| Berlin | 47,855 | 0.99× |
| Schleswig-Holstein | 39,491 | 1.02× |
| Brandenburg | 31,046 | 0.92× |
| Thüringen | 28,107 | 1.02× |
| Hamburg | 23,129 | 0.95× |
| Sachsen-Anhalt | 21,498 | 0.77× |
| Mecklenburg-Vorpommern | 16,621 | 0.8× |
| Saarland | 11,068 | 0.83× |
| Bremen | 7,035 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SteelSeries | 24.7× | Games |
| Harry Potter | 2.44× | Movies & TV |
| Turtle Beach Systems | 33.29× | Technology & Electronics |
| LOL Esports | 18.34× | Sports |
| PlayStation Store | 9.09× | Games |
| Razer Inc. | 11.33× | Technology & Electronics |
| Pokémon (video game series) | 5.5× | Games |
| Adventure game | 3.38× | Games |
| DSLR photography | 14.74× | Technology & Electronics |
| Flickr | 7.94× | Internet & Social Media |
| HTC | 14.65× | Technology & Electronics |
| Epic Games | 4.54× | Games |
| Nvidia | 5.64× | Technology & Electronics |
| smite | 41.89× | Games |
| Electronic Gaming Monthly | 30.09× | Games |
| Lena Headey | 9.44× | Movies & TV |
| Steam | 3.22× | Games |
| Fujifilm | 7.36× | Technology & Electronics |
| TikTok | 1.56× | Internet & Social Media |
| Rockstar Games | 8.71× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.17 |
| DIY Mentality | THRILL | 1.97 |
| Sustainability | BALANCE | 1.9 |
| Quality Awareness | PREMIUM | 1.86 |
| Risk Appetite | THRILL | 1.84 |
| Luxury Orientation | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 18.0% |
| United States | 11.3% |
| Japan | 8.9% |
See DJI audiences in other countries
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does DJI have in Germany?
DJI has an estimated audience of 1,082,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DJI fans?
34.8% of DJI fans are female, 65.2% are male, with an average age of 35.1 years.
Which brands do DJI fans like most?
DJI fans show strongest brand affinity for SteelSeries (24.7×), Harry Potter (2.44×), and Turtle Beach Systems (33.29×) over the country average.
Where do DJI fans live in Germany?
DJI fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,473), Bayern (reach 220,794), and Baden-Württemberg (reach 180,999). These three regions account for the largest share of the active audience.
What other brands do DJI fans also like?
Beyond DJI itself, the audience over-indexes on Harry Potter (2.44×), Turtle Beach Systems (33.29×), LOL Esports (18.34×), and PlayStation Store (9.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DJI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.