DJI Target Market in Germany
A data profile of the people who buy, follow and care about DJI in Germany — modelled from more than twelve digital signal sources. DJI has an estimated audience of 1,121,214 people in Germany.
The average DJI fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include SteelSeries, Harry Potter, Turtle Beach Systems, with strongest over-indexing on SteelSeries (24.7× the country average).
Demographically, the DJI audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical DJI fan in Germany is more male, around 35.1 years old, with strong Social Media Usage tendencies and a notable affinity for SteelSeries.
At a glance
The key figures that characterise the DJI profile in Germany.
Search interest · 12-month trend
Customer demographics of DJI
34.8% are female, 65.2% are male, average age 35.1.
Gender split
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 35.1 |
| Estimated audience size | 1,121,214 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide DJI audience comes from Germany.
| Country | Share |
|---|---|
| China | 17.5% |
| United States | 10.6% |
| Japan | 8.8% |
Geography
Where the DJI audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.25× | |
| 02 | Baden-Württemberg | ~200K | 1.21× | |
| 03 | Hessen | ~100K | 1.18× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.09× | |
| 05 | Thüringen | ~30K | 1.04× | |
| 06 | Rheinland-Pfalz | ~60K | 1.02× | |
| 07 | Schleswig-Holstein | ~40K | 1.02× | |
| 08 | Sachsen | ~50K | 1.01× | |
| 09 | Niedersachsen | ~100K | 1.00× | |
| 10 | Berlin | ~50K | 0.97× | |
| 11 | Hamburg | ~20K | 0.97× | |
| 12 | Brandenburg | ~30K | 0.96× | |
| 13 | Saarland | ~10K | 0.86× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.85× | |
| 15 | Sachsen-Anhalt | ~20K | 0.81× | |
| 16 | Bremen | ~7K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the DJI audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | smite | Games | 41.89× | ||
| 02 | Turtle Beach Systems | Technology & Electronics | 33.29× | ||
| 03 | Electronic Gaming Monthly | Games | 30.09× | ||
| 04 | SteelSeries | Games | 24.70× | ||
| 05 | LOL Esports | Sports | 18.34× | ||
| 06 | DSLR photography | Technology & Electronics | 14.74× | ||
| 07 | Razer Inc. | Technology & Electronics | 11.33× | ||
| 08 | Alienware | Technology & Electronics | 11.14× | ||
| 09 | Lena Headey | Movies & TV | 9.44× | ||
| 10 | PlayStation Store | Games | 9.09× | ||
| 11 | Rockstar Games | Games | 8.71× | ||
| 12 | Flickr | Internet & Social Media | 7.94× | ||
| 13 | Fujifilm | Technology & Electronics | 7.36× | ||
| 14 | Nvidia | Technology & Electronics | 5.64× | ||
| 15 | Pokémon (video game series) | Games | 5.50× | ||
| 16 | Epic Games | Games | 4.54× | ||
| 17 | Adventure game | Games | 3.38× | ||
| 18 | Steam | Games | 3.22× | ||
| 19 | Harry Potter | Movies & TV | 2.44× | ||
| 20 | TikTok | Internet & Social Media | 1.56× |
Personality of the DJI audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.14× | |
| Early Adopter Mentality | POWER | 1.11× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.54× | |
| Creativity | OPEN | 0.56× | |
| Spirituality | BALANCE | 0.62× |
Frequently asked questions
Who is DJI's target market in Germany?
DJI's target market in Germany covers an estimated 1,121,214 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DJI customers?
34.8% of the DJI audience are female, 65.2% are male, with an average age of 35.1 years.
Which brands do DJI fans like most?
DJI fans show strongest brand affinity for SteelSeries (24.7×), Harry Potter (2.44×), and Turtle Beach Systems (33.29×) over the country average.
Where do DJI fans live in Germany?
DJI fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do DJI fans also like?
Beyond DJI itself, the audience over-indexes on Harry Potter (2.44×), Turtle Beach Systems (33.29×), LOL Esports (18.34×), and PlayStation Store (9.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Computer / hardware audiences in Germany
See DJI audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for DJI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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