SteelSeries Audience in Germany
SteelSeries has an estimated audience of 430,173 people in Germany. 24.5% are female, 75.5% are male, average age 26.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Video card, Music video game, Corsair, Digital electronics, Instant Gaming.
The average SteelSeries fan in Germany is 26.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Video card, Music video game, Corsair, with strongest over-indexing on Video card (21.95× the country average). Demographically, the SteelSeries audience skews more male with an average age of 26.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of SteelSeries fans
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 26.6 |
| Estimated audience size | 430,173 |
Audience persona
The typical SteelSeries fan in Germany is more male, around 26.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Video card.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,173 | 1.19× |
| Bayern | 73,214 | 1.06× |
| Baden-Württemberg | 59,307 | 1.01× |
| Niedersachsen | 48,924 | 1.17× |
| Hessen | 35,854 | 1.09× |
| Rheinland-Pfalz | 23,234 | 1.08× |
| Sachsen | 18,695 | 0.89× |
| Schleswig-Holstein | 18,401 | 1.19× |
| Berlin | 17,719 | 0.92× |
| Brandenburg | 13,519 | 1.01× |
| Sachsen-Anhalt | 9,758 | 0.88× |
| Thüringen | 9,400 | 0.86× |
| Hamburg | 8,219 | 0.85× |
| Mecklenburg-Vorpommern | 6,762 | 0.82× |
| Saarland | 4,886 | 0.92× |
| Bremen | 3,891 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video card | 21.95× | Technology & Electronics |
| Music video game | 15.13× | Music & Radio |
| Corsair | 33.63× | Technology & Electronics |
| Digital electronics | 7.39× | Technology & Electronics |
| Instant Gaming | 8.57× | Games |
| Online games | 4.72× | Games |
| CrazyGames | 4.72× | Games |
| Alienware | 18.85× | Technology & Electronics |
| TikTok | 2.55× | Internet & Social Media |
| Computer hardware | 4.94× | Technology & Electronics |
| Game consoles | 4.77× | Technology & Electronics |
| Twitch | 4× | Games |
| World of Warcraft | 5.39× | Games |
| League of Legends | 5.12× | Games |
| Cooler Master | 31.53× | Technology & Electronics |
| Nvidia | 6.91× | Technology & Electronics |
| Gaming computer | 4.86× | Technology & Electronics |
| Epic Games | 5.14× | Games |
| Graphics processing unit | 9.29× | Technology & Electronics |
| PC game | 4.12× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| Patriotism | CONSERVATISM | 1.5 |
| Career Orientation | POWER | 1.21 |
| Social Media Usage | JOY | 1.15 |
| Sustainability | BALANCE | 1.12 |
| Urban Lifestyle | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Germany | 6.0% |
| Japan | 5.6% |
See SteelSeries audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does SteelSeries have in Germany?
SteelSeries has an estimated audience of 430,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SteelSeries fans?
24.5% of SteelSeries fans are female, 75.5% are male, with an average age of 26.6 years.
Which brands do SteelSeries fans like most?
SteelSeries fans show strongest brand affinity for Video card (21.95×), Music video game (15.13×), and Corsair (33.63×) over the country average.
Where do SteelSeries fans live in Germany?
SteelSeries fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,173), Bayern (reach 73,214), and Baden-Württemberg (reach 59,307). These three regions account for the largest share of the active audience.
What other brands do SteelSeries fans also like?
Beyond SteelSeries itself, the audience over-indexes on Music video game (15.13×), Corsair (33.63×), Digital electronics (7.39×), and Instant Gaming (8.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SteelSeries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.