Gear ratio Audience in United States

Gear ratio logo

Gear ratio has an estimated audience of 2,488,894 people in United States. 17.2% are female, 82.8% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Israel, Goop, Urban Outfitters, Vocal harmony, Combat sport.

The average Gear ratio fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Goop, Urban Outfitters, with strongest over-indexing on Israel (8.05× the country average). Demographically, the Gear ratio audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Gear ratio fans

Demographic split for Gear ratio audience in United States
MetricValue
Female17.2%
Male82.8%
Average age39.8
Estimated audience size2,488,894

Audience persona

The typical Gear ratio fan in United States is more male, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Gear ratio in United States
RegionReachAffinity
California325,8871.19×
Texas227,7251.06×
New York160,5001.15×
Florida155,7230.92×
Illinois89,4291.08×
Pennsylvania83,7051×
Michigan80,5031.24×
North Carolina80,3181.07×
Georgia75,5960.99×
Ohio71,5260.93×
Virginia69,4661.15×
Washington67,3751.35×
Massachusetts58,7951.2×
Arizona56,2351.11×
Indiana55,7991.23×
New Jersey55,7410.88×
Colorado49,7681.27×
Tennessee45,2980.91×
Maryland43,6951.02×
Wisconsin39,8931.07×
Missouri39,3850.98×
Minnesota34,8680.98×
South Carolina33,9730.91×
Alabama32,8390.94×
Oregon29,9141.05×
Kentucky29,6850.95×
Oklahoma26,5730.96×
Louisiana25,3570.79×
Utah24,6451.11×
Connecticut22,5400.9×
Iowa21,5421.05×
Nevada19,1080.79×
Kansas17,6490.9×
Arkansas17,2580.84×
Mississippi14,4660.71×
Idaho13,2341.06×
Nebraska11,5630.93×
New Mexico10,6810.86×
West Virginia9,8950.85×
Hawaii9,6320.9×
New Hampshire8,4340.86×
Washington, District of Columbia8,2501.1×
North Dakota7,4171.45×
Montana7,1241.03×
Rhode Island7,0580.89×
Maine7,0540.79×
Alaska5,7891.09×
South Dakota4,6880.81×
Vermont4,2720.98×
Wyoming4,1401.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gear ratio audience
BrandAffinityCategory
Israel8.05×Travel & Leisure
Goop8.45×Internet & Social Media
Urban Outfitters2.86×Shopping
Vocal harmony6.87×Music & Radio
Combat sport2.18×Sports
Hipster12.7×Politics & Society
Grinch5.07×Movies & TV
Governor of Michigan9.25×Politics & Society
Minnesota2.08×Travel & Leisure
Hibachi9.19×Food & Beverages
Wok7.55×Food & Beverages
Keith Stanfield7.52×Movies & TV
Arrietty16.29×Movies & TV
Life of Pi10.44×Movies & TV
Google Home7.01×Technology & Electronics
Iztacalco32.97×Travel & Leisure
Wikia3.23×Internet & Social Media
No Escape (1994 film)10.73×Movies & TV
N1 road (South Africa)3.85×Travel & Leisure
The Perks of Being a Wallflower (film)6.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gear ratio audience
TraitClusterScore
Family OrientationCONSERVATISM3.2
PatriotismCONSERVATISM2.43
Price SensitivityPREMIUM1.77
Need for SecurityCONSERVATISM1.71
DIY MentalityTHRILL1.38
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Gear ratio
CountryShare
United States32.5%
Brazil11.0%
Australia10.0%

See Gear ratio audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Gear ratio have in United States?

Gear ratio has an estimated audience of 2,488,894 people in United States, concentrated in California and Texas.

What is the gender split and age of Gear ratio fans?

17.2% of Gear ratio fans are female, 82.8% are male, with an average age of 39.8 years.

Which brands do Gear ratio fans like most?

Gear ratio fans show strongest brand affinity for Israel (8.05×), Goop (8.45×), and Urban Outfitters (2.86×) over the country average.

Where do Gear ratio fans live in United States?

Gear ratio fans in United States are most concentrated in California (reach 325,887), Texas (reach 227,725), and New York (reach 160,500). These three regions account for the largest share of the active audience.

What other brands do Gear ratio fans also like?

Beyond Gear ratio itself, the audience over-indexes on Goop (8.45×), Urban Outfitters (2.86×), Vocal harmony (6.87×), and Combat sport (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gear ratio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.