Rascasse Audience Intelligence

Super Fresh Target Market in United States

A data profile of the people who buy, follow and care about Super Fresh in United States — modelled from more than twelve digital signal sources. Super Fresh has an estimated audience of 263,488 people in United States.

#5347among Brand in United States

The average Super Fresh fan in United States is 38.7 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Virginia.

Top brand affinities include Dainese, Pollo Campero, Ligue 1, with strongest over-indexing on Dainese (704.35× the country average).

Demographically, the Super Fresh audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Fresh fan in United States is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Dainese.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Fresh profile in United States.

Audience size
263K
in United States
Gender
64.9%♀
35.1% male
Age
38.7
average years
Country rank
#51546
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Super Fresh

64.9% are female, 35.1% are male, average age 38.7.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Super Fresh audience in United States
MetricValue
Female64.9%
Male35.1%
Average age38.7
Estimated audience size263,488
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Super Fresh audience in United States
Age bracketShare%
16-1917%
20-2923%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

44.3%

of the worldwide Super Fresh audience comes from United States.

Worldwide audience distribution share by country for Super Fresh
CountryShare
United States44.3%
United Kingdom8.5%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Fresh audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Fresh customers by region in United States
#RegionReachAffinity×
01New Jersey~200K29.03×
02New York~100K7.48×
03Virginia~10K2.04×
04Maryland~6K1.44×
05Rhode Island~1K1.41×
06Delaware<1K1.04×
07Alaska<1K0.96×
08Vermont<1K0.96×
09North Dakota<1K0.90×
10Montana<1K0.88×
11South Dakota<1K0.88×
12Idaho~1K0.84×
13New Mexico~1K0.84×
14Nebraska~1K0.84×
15West Virginia~1K0.84×
16Hawaii<1K0.84×
17Maine<1K0.84×
18Mississippi~2K0.83×
19Arkansas~2K0.83×
20Oklahoma~2K0.82×
21Iowa~2K0.82×
22Kansas~2K0.82×
23New Hampshire<1K0.82×
24Utah~2K0.81×
25Alabama~3K0.79×
26Nevada~2K0.79×
27Wisconsin~3K0.78×
28Missouri~3K0.77×
29Washington, District of Columbia<1K0.76×
30Kentucky~2K0.75×
31Colorado~3K0.74×
32Louisiana~3K0.74×
33Tennessee~4K0.72×
34Arizona~4K0.71×
35South Carolina~3K0.71×
36Pennsylvania~6K0.70×
37Oregon~2K0.69×
38Washington~3K0.64×
39Connecticut~2K0.64×
40Minnesota~2K0.62×
41Florida~10K0.59×
42Michigan~4K0.59×
43Massachusetts~3K0.59×
44Ohio~5K0.58×
45Indiana~3K0.55×
46Illinois~4K0.51×
47North Carolina~4K0.50×
48Georgia~4K0.47×
49Texas~7K0.32×
50California~9K0.30×
Fig. 06

Affinity by region

Affinity by region — Super Fresh, United States
0.30×1.00×29.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Fresh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Fresh audience
#·InterestCategoryAffinity×
01DaineseCars & Mobility704.35×
02Pollo CamperoFood & Beverages48.05×
03TeamSnapSports30.95×
04Ligue 1Sports20.00×
05RonaldinhoSports20.00×
06FatburgerFood & Beverages20.00×
07Pep GuardiolaSports19.67×
08FC Schalke 04Sports18.72×
09Leicester City F.C.Sports17.85×
10Aston Villa F.C.Sports17.15×
11FIFA Club World CupSports11.85×
12Borussia DortmundSports11.80×
13Jessica ChastainMovies & TV11.50×
14Paris Saint-GermainSports7.08×
15Discount storesShopping3.02×
16Planet FitnessSports2.76×
17IKEAHome & Garden2.48×
18Organic foodFood & Beverages2.43×
19AirbnbTravel & Leisure2.18×
20PinterestInternet & Social Media1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Fresh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Fresh audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.47×
Family OrientationCONSERVATISM2.12×
IndulgenceJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Fresh audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Super Fresh's target market in United States?

Super Fresh's target market in United States covers an estimated 263,488 people, concentrated in New Jersey and New York.

02

What is the gender split and age of Super Fresh customers?

64.9% of the Super Fresh audience are female, 35.1% are male, with an average age of 38.7 years.

03

Which brands do Super Fresh fans like most?

Super Fresh fans show strongest brand affinity for Dainese (704.35×), Pollo Campero (48.05×), and Ligue 1 (20×) over the country average.

04

Where do Super Fresh fans live in United States?

Super Fresh fans in United States are most concentrated in New Jersey (reach ~200K), New York (reach ~100K), and Virginia (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Super Fresh fans also like?

Beyond Super Fresh itself, the audience over-indexes on Pollo Campero (48.05×), Ligue 1 (20×), Ronaldinho (20×), and TeamSnap (30.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Super Fresh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Fresh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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