MV Agusta Audience in Germany
MV Agusta has an estimated audience of 255,024 people in Germany. 44.7% are female, 55.3% are male, average age 34.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Endurocross, Dainese, CHECK24, Alpinestars, Supermoto.
The average MV Agusta fan in Germany is 34.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Endurocross, Dainese, CHECK24, with strongest over-indexing on Endurocross (16.03× the country average). Demographically, the MV Agusta audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of MV Agusta fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 34.8 |
| Estimated audience size | 255,024 |
Audience persona
The typical MV Agusta fan in Germany is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Endurocross.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 63,252 | 1.54× |
| Nordrhein-Westfalen | 61,850 | 1.11× |
| Baden-Württemberg | 53,593 | 1.54× |
| Niedersachsen | 23,520 | 0.95× |
| Hessen | 21,974 | 1.13× |
| Rheinland-Pfalz | 14,085 | 1.1× |
| Sachsen | 14,029 | 1.12× |
| Berlin | 9,289 | 0.81× |
| Schleswig-Holstein | 7,131 | 0.78× |
| Brandenburg | 7,047 | 0.89× |
| Thüringen | 6,531 | 1× |
| Sachsen-Anhalt | 5,435 | 0.82× |
| Hamburg | 5,327 | 0.92× |
| Mecklenburg-Vorpommern | 3,367 | 0.69× |
| Saarland | 3,052 | 0.97× |
| Bremen | 1,313 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Endurocross | 16.03× | Cars & Mobility |
| Dainese | 30.19× | Cars & Mobility |
| CHECK24 | 4.18× | Business & Career |
| Alpinestars | 23.74× | Cars & Mobility |
| Supermoto | 15.52× | Cars & Mobility |
| Arai Helmet | 32.95× | Cars & Mobility |
| Custom motorcycle | 6.41× | Cars & Mobility |
| Touring motorcycle | 7.55× | Cars & Mobility |
| Shoei | 37.16× | Cars & Mobility |
| Aprilia | 13.13× | Cars & Mobility |
| Cruiser (motorcycle) | 8.41× | Cars & Mobility |
| Superbike racing | 27.39× | Cars & Mobility |
| Motorcycle helmet | 5.63× | Cars & Mobility |
| Repsol Honda | 23.29× | Sports |
| Indian (motorcycle) | 8.78× | Cars & Mobility |
| Electric motorcycles and scooters | 5.58× | Cars & Mobility |
| Moto Guzzi | 12.44× | Cars & Mobility |
| Freestyle Motocross | 8.49× | Sports |
| Marc Márquez | 16.19× | Sports |
| Enduro motorcycle | 10.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Need for Security | CONSERVATISM | 1.56 |
| Family Orientation | CONSERVATISM | 1.51 |
| Early Adopter Mentality | POWER | 1.34 |
| Extroversion | THRILL | 1.14 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 24.4% |
| United States | 10.1% |
| France | 7.7% |
See MV Agusta audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
Frequently asked questions
How many fans does MV Agusta have in Germany?
MV Agusta has an estimated audience of 255,024 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of MV Agusta fans?
44.7% of MV Agusta fans are female, 55.3% are male, with an average age of 34.8 years.
Which brands do MV Agusta fans like most?
MV Agusta fans show strongest brand affinity for Endurocross (16.03×), Dainese (30.19×), and CHECK24 (4.18×) over the country average.
Where do MV Agusta fans live in Germany?
MV Agusta fans in Germany are most concentrated in Bayern (reach 63,252), Nordrhein-Westfalen (reach 61,850), and Baden-Württemberg (reach 53,593). These three regions account for the largest share of the active audience.
What other brands do MV Agusta fans also like?
Beyond MV Agusta itself, the audience over-indexes on Dainese (30.19×), CHECK24 (4.18×), Alpinestars (23.74×), and Supermoto (15.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MV Agusta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.