Rascasse Audience Intelligence

MV Agusta Target Market in United States

A data profile of the people who buy, follow and care about MV Agusta in United States — modelled from more than twelve digital signal sources. MV Agusta has an estimated audience of 395,554 people in United States.

#20among Motorcycles in United States#4332among Brand in United States#1143in Cars & Mobility

The average MV Agusta fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MV Agusta profile in United States.

Audience size
396K
in United States
Gender
16.5%♀
83.5% male
Age
36.8
average years
Country rank
#41873
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MV Agusta

16.5% are female, 83.5% are male, average age 36.8.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for MV Agusta audience in United States
MetricValue
Female16.5%
Male83.5%
Average age36.8
Estimated audience size395,554
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the MV Agusta audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

10.1%

of the worldwide MV Agusta audience comes from United States.

Worldwide audience distribution share by country for MV Agusta
CountryShare
Italy24.0%
United States10.1%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MV Agusta audience in United States is strongest.

Fig. 05

Top regions by affinity

MV Agusta customers by region in United States
#RegionReachAffinity×
01Utah~5K1.52×
02Colorado~9K1.44×
03Washington~10K1.43×
04California~60K1.32×
05Florida~40K1.31×
06New Hampshire~2K1.31×
07Virginia~10K1.25×
08Nevada~5K1.24×
09Arizona~10K1.20×
10Oregon~5K1.16×
11Texas~40K1.14×
12New Mexico~2K1.13×
13Idaho~2K1.12×
14Hawaii~2K1.08×
15Wisconsin~6K1.07×
16Georgia~10K1.05×
17Alaska<1K1.04×
18Oklahoma~4K1.01×
19Montana~1K1.00×
20Pennsylvania~10K0.99×
21New Jersey~10K0.99×
22Connecticut~4K0.98×
23North Dakota<1K0.97×
24Vermont<1K0.96×
25North Carolina~10K0.95×
26Massachusetts~7K0.95×
27South Dakota<1K0.95×
28Illinois~10K0.94×
29Tennessee~7K0.94×
30Indiana~7K0.94×
31Missouri~6K0.94×
32Kansas~3K0.94×
33Maine~1K0.93×
34Rhode Island~1K0.93×
35Michigan~10K0.92×
36Arkansas~3K0.91×
37South Carolina~5K0.90×
38Washington, District of Columbia~1K0.90×
39West Virginia~2K0.89×
40Ohio~10K0.88×
41Minnesota~5K0.87×
42Nebraska~2K0.87×
43Delaware<1K0.85×
44New York~20K0.84×
45Iowa~3K0.84×
46Alabama~5K0.82×
47Maryland~6K0.81×
48Kentucky~4K0.81×
49Louisiana~4K0.78×
50Mississippi~3K0.78×
Fig. 06

Affinity by region

Affinity by region — MV Agusta, United States
0.78×1.00×1.52×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for MV Agusta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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