Motorrad (magazine) Audience in Germany
Motorrad (magazine) has an estimated audience of 251,645 people in Germany. 15.0% are female, 85.0% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Homesteading, Kouros, Israel, Progressive rock, Unique Gifts.
The average Motorrad (magazine) fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Homesteading, Kouros, Israel, with strongest over-indexing on Homesteading (20× the country average). Demographically, the Motorrad (magazine) audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Motorrad (magazine) fans
| Metric | Value |
|---|---|
| Female | 15.0% |
| Male | 85.0% |
| Average age | 43.3 |
| Estimated audience size | 251,645 |
Audience persona
The typical Motorrad (magazine) fan in Germany is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Homesteading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,922 | 0.98× |
| Bayern | 97,926 | 1.26× |
| Baden-Württemberg | 75,954 | 1.15× |
| Niedersachsen | 53,535 | 1.14× |
| Hessen | 34,284 | 0.93× |
| Sachsen | 27,762 | 1.17× |
| Rheinland-Pfalz | 25,550 | 1.05× |
| Brandenburg | 16,275 | 1.08× |
| Thüringen | 15,682 | 1.27× |
| Schleswig-Holstein | 15,260 | 0.88× |
| Berlin | 15,116 | 0.7× |
| Sachsen-Anhalt | 14,367 | 1.14× |
| Mecklenburg-Vorpommern | 9,845 | 1.06× |
| Hamburg | 9,108 | 0.83× |
| Saarland | 4,618 | 0.78× |
| Bremen | 2,457 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homesteading | 20× | Home & Garden |
| Kouros | 23.23× | Arts & Culture |
| Israel | 3.95× | Travel & Leisure |
| Progressive rock | 2.09× | Music & Radio |
| Unique Gifts | 1.78× | Shopping |
| Haberler | 1.69× | News |
| MK | 3.33× | Music & Radio |
| Birthday Gifts | 1.66× | Kids & Family |
| Urban horticulture | 1.71× | Home & Garden |
| Urban Outfitters | 1.54× | Shopping |
| 3D printing | 1.72× | Technology & Electronics |
| Jack White | 1.54× | Movies & TV |
| Minestrone | 1.97× | Food & Beverages |
| Gouda cheese | 15.54× | Food & Beverages |
| Corona (band) | 1.77× | Music & Radio |
| Carrie (novel) | 3.95× | Literature |
| Keukenhof | 6.87× | Travel & Leisure |
| Gumbal | 3.68× | Cars & Mobility |
| KLIX (AM) | 1.59× | Music & Radio |
| Stucco | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.82 |
| Need for Security | CONSERVATISM | 1.8 |
| Sports Activity | POWER | 1.32 |
| DIY Mentality | THRILL | 1.24 |
| Tradition | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 47.4% |
| United States | 7.5% |
| Austria | 6.4% |
See Motorrad (magazine) audiences in other countries
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Frequently asked questions
How many fans does Motorrad (magazine) have in Germany?
Motorrad (magazine) has an estimated audience of 251,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motorrad (magazine) fans?
15.0% of Motorrad (magazine) fans are female, 85.0% are male, with an average age of 43.3 years.
Which brands do Motorrad (magazine) fans like most?
Motorrad (magazine) fans show strongest brand affinity for Homesteading (20×), Kouros (23.23×), and Israel (3.95×) over the country average.
Where do Motorrad (magazine) fans live in Germany?
Motorrad (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,922), Bayern (reach 97,926), and Baden-Württemberg (reach 75,954). These three regions account for the largest share of the active audience.
What other brands do Motorrad (magazine) fans also like?
Beyond Motorrad (magazine) itself, the audience over-indexes on Kouros (23.23×), Israel (3.95×), Progressive rock (2.09×), and Unique Gifts (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorrad (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.