Fan club Audience in Germany
Fan club has an estimated audience of 909,883 people in Germany. 47.5% are female, 52.5% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Homesteading, Keukenhof, Home Office, Time (magazine), Matala, Crete.
The average Fan club fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Homesteading, Keukenhof, Home Office, with strongest over-indexing on Homesteading (12.86× the country average). Demographically, the Fan club audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Touchpoint
Demographics of Fan club fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 41.7 |
| Estimated audience size | 909,883 |
Audience persona
The typical Fan club fan in Germany is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Homesteading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,872 | 1.12× |
| Bayern | 166,883 | 1.14× |
| Baden-Württemberg | 125,226 | 1.01× |
| Hessen | 92,411 | 1.33× |
| Niedersachsen | 85,158 | 0.96× |
| Rheinland-Pfalz | 51,326 | 1.13× |
| Sachsen | 42,649 | 0.96× |
| Berlin | 42,237 | 1.04× |
| Schleswig-Holstein | 27,722 | 0.85× |
| Hamburg | 24,236 | 1.18× |
| Sachsen-Anhalt | 24,166 | 1.03× |
| Brandenburg | 21,950 | 0.78× |
| Thüringen | 19,408 | 0.84× |
| Mecklenburg-Vorpommern | 12,752 | 0.73× |
| Saarland | 8,874 | 0.79× |
| Bremen | 8,708 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homesteading | 12.86× | Home & Garden |
| Keukenhof | 20× | Travel & Leisure |
| Home Office | 1.72× | Business & Career |
| Time (magazine) | 2.84× | News |
| Matala, Crete | 13.31× | Travel & Leisure |
| Unique Gifts | 1.63× | Shopping |
| Saving | 1.68× | Business & Career |
| Haberler | 1.54× | News |
| Cuba Gooding Jr. | 7.09× | Movies & TV |
| Høland | 20× | Travel & Leisure |
| Alaska | 3.93× | Travel & Leisure |
| Pillow | 1.59× | Home & Garden |
| Stradivarius | 1.69× | Shopping |
| Islamabad United (cricket) | 20× | Sports |
| Snow White (Fables) | 2.25× | Literature |
| Sailor | 4.76× | Travel & Leisure |
| Birthday Gifts | 1.57× | Kids & Family |
| VfL Wolfsburg | 1.53× | Sports |
| Google Analytics | 2.25× | Internet & Social Media |
| Jura Mountains | 4.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.36 |
| Pet Ownership | JOY | 1.33 |
| Spirituality | BALANCE | 1.1 |
| Community Orientation | OPEN | 1.08 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Tradition | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.3% |
| Brazil | 14.2% |
| United States | 8.9% |
See Fan club audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Fan club have in Germany?
Fan club has an estimated audience of 909,883 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fan club fans?
47.5% of Fan club fans are female, 52.5% are male, with an average age of 41.7 years.
Which brands do Fan club fans like most?
Fan club fans show strongest brand affinity for Homesteading (12.86×), Keukenhof (20×), and Home Office (1.72×) over the country average.
Where do Fan club fans live in Germany?
Fan club fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,872), Bayern (reach 166,883), and Baden-Württemberg (reach 125,226). These three regions account for the largest share of the active audience.
What other brands do Fan club fans also like?
Beyond Fan club itself, the audience over-indexes on Keukenhof (20×), Home Office (1.72×), Time (magazine) (2.84×), and Matala, Crete (13.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fan club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.