A data profile of the people who buy, follow and care about Fan club in Brazil — modelled from more than twelve digital signal sources. Fan club has an estimated audience of 3,399,686 people in Brazil.
Fan club has an estimated audience of 3,399,686 people in Brazil. 58.7% are female, 41.3% are male, average age 35.4. Top brand affinities: Country music, Instagram, Rock music, Pop music, CR Vasco da Gama.
Top brand affinities include Country music, Instagram, Rock music, with strongest over-indexing on Country music (2.39× the country average).
Demographically, the Fan club audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Fan club fan in Brazil is more female, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Country music.
The key figures that characterise the Fan club profile in Brazil.
58.7% are female, 41.3% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 35.4 |
| Estimated audience size | 3,399,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Fan club audience comes from Brazil.
| Country | Share |
|---|---|
| Italy | 17.3% |
| Brazil | 14.2% |
| United States | 8.9% |
The strongest cross-interests of the Fan club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.95× | ||
| 02 | Public transport | Cars & Mobility | 2.51× | ||
| 03 | Coritiba Foot Ball Club | Sports | 2.48× | ||
| 04 | Country music | Music & Radio | 2.39× | ||
| 05 | Rock music | Music & Radio | 2.28× | ||
| 06 | Pop music | Music & Radio | 2.26× | ||
| 07 | Soul music | Music & Radio | 2.18× | ||
| 08 | Hip hop music | Music & Radio | 2.12× | ||
| 09 | Internet & Social Media | 2.05× | |||
| 10 | Radio | Technology & Electronics | 2.00× | ||
| 11 | Telecommunication | Technology & Electronics | 1.93× | ||
| 12 | Jazz music | Music & Radio | 1.92× | ||
| 13 | Action movies | Movies & TV | 1.90× | ||
| 14 | Electronic music | Music & Radio | 1.88× | ||
| 15 | Esporte Clube Bahia | Sports | 1.86× | ||
| 16 | Shopping malls | Shopping | 1.80× | ||
| 17 | Spotify | Internet & Social Media | 1.77× | ||
| 18 | CR Vasco da Gama | Sports | 1.66× | ||
| 19 | Medicine | Business & Career | 1.66× | ||
| 20 | Fluminense FC | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.05× | |
| Tradition | CONSERVATISM | 1.68× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.49× | |
| Mindfulness | BALANCE | 0.52× | |
| Design Affinity | PREMIUM | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fan club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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