A data profile of the people who buy, follow and care about Fan club in Italy — modelled from more than twelve digital signal sources. Fan club has an estimated audience of 4,125,314 people in Italy.
The average Fan club fan in Italy is 38.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Singer-songwriter, Satire, with strongest over-indexing on Wikipedia (5.1× the country average).
Demographically, the Fan club audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fan club fan in Italy is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Fan club profile in Italy.
52.6% are female, 47.4% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 38.9 |
| Estimated audience size | 4,125,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Fan club audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 17.3% |
| Brazil | 14.2% |
| United States | 8.9% |
Where the Fan club audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~800K | 1.16× | |
| 02 | Tuscany | ~300K | 1.11× | |
| 03 | Lazio | ~600K | 1.09× | |
| 04 | Emilia-Romagna | ~400K | 1.09× | |
| 05 | Puglia | ~300K | 1.05× | |
| 06 | Aosta Valley | ~10K | 1.05× | |
| 07 | Campania | ~500K | 1.01× | |
| 08 | Sicilia | ~400K | 1.01× | |
| 09 | Piedmont | ~300K | 1.00× | |
| 10 | Friuli-Venezia Giulia | ~80K | 1.00× | |
| 11 | Molise | ~20K | 1.00× | |
| 12 | Veneto | ~300K | 0.99× | |
| 13 | Liguria | ~100K | 0.99× | |
| 14 | Umbria | ~70K | 0.97× | |
| 15 | Basilicata | ~40K | 0.97× | |
| 16 | Marche | ~100K | 0.96× | |
| 17 | Abruzzo | ~90K | 0.96× | |
| 18 | Sardinia | ~100K | 0.95× | |
| 19 | Trentino-Alto Adige/Südtirol | ~70K | 0.95× | |
| 20 | Calabria | ~100K | 0.92× |
The strongest cross-interests of the Fan club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heath Ledger | Movies & TV | 7.94× | ||
| 02 | Circuit de Spa-Francorchamps | Sports | 5.30× | ||
| 03 | Wikipedia | Internet & Social Media | 5.10× | ||
| 04 | New Testament | Politics & Society | 4.31× | ||
| 05 | Antonio Conte | Sports | 4.17× | ||
| 06 | Satire | Literature | 3.93× | ||
| 07 | Improvisation | Music & Radio | 3.84× | ||
| 08 | Che tempo che fa | Movies & TV | 3.16× | ||
| 09 | Mediaset | Technology & Electronics | 3.02× | ||
| 10 | Juventus Stadium | Sports | 2.93× | ||
| 11 | Rose | Home & Garden | 2.72× | ||
| 12 | Singer-songwriter | Music & Radio | 2.71× | ||
| 13 | Sanremo Music Festival | Music & Radio | 2.61× | ||
| 14 | Genetics | Kids & Family | 2.59× | ||
| 15 | General practitioner | Health | 2.44× | ||
| 16 | Doctor of Medicine | Business & Career | 2.41× | ||
| 17 | Champagne | Food & Beverages | 1.92× | ||
| 18 | Volunteering | Politics & Society | 1.73× | ||
| 19 | Internet & Social Media | 1.68× | |||
| 20 | Milk | Food & Beverages | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Fan club has an estimated audience of 4,125,314 people in Italy, concentrated in Lombardy and Lazio.
52.6% of Fan club fans are female, 47.4% are male, with an average age of 38.9 years.
Fan club fans show strongest brand affinity for Wikipedia (5.1×), Singer-songwriter (2.71×), and Satire (3.93×) over the country average.
Fan club fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fan club itself, the audience over-indexes on Singer-songwriter (2.71×), Satire (3.93×), Mediaset (3.02×), and WhatsApp (1.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fan club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.