Great Depression Audience in United States

Great Depression logo

Great Depression has an estimated audience of 8,607,036 people in United States. 46.1% are female, 53.9% are male, average age 46.6. Top regions: California, Texas, Florida. Top brand affinities: Keeper (password manager), Jesse Plemons, Urban Outfitters, HomeSense, Home staging.

The average Great Depression fan in United States is 46.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keeper (password manager), Jesse Plemons, Urban Outfitters, with strongest over-indexing on Keeper (password manager) (7.71× the country average). Demographically, the Great Depression audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Great Depression fans

Demographic split for Great Depression audience in United States
MetricValue
Female46.1%
Male53.9%
Average age46.6
Estimated audience size8,607,036

Audience persona

The typical Great Depression fan in United States is balanced, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Keeper (password manager).

Top regions in United States

Top regions ranked by reach for Great Depression in United States
RegionReachAffinity
California1,083,9581.15×
Texas1,035,2221.4×
Florida634,3471.09×
New York547,2161.14×
Georgia331,5721.25×
Pennsylvania303,9881.05×
Illinois294,8431.03×
North Carolina285,8751.1×
Virginia259,5631.24×
Ohio253,7880.96×
Michigan215,5170.96×
Washington210,7061.22×
New Jersey201,6640.92×
Tennessee178,5061.03×
Arizona172,6140.98×
Massachusetts172,0421.01×
Indiana170,5181.08×
Maryland156,7711.06×
Missouri137,5540.99×
South Carolina130,6531.01×
Colorado129,4820.95×
Wisconsin115,4710.89×
Minnesota114,5960.93×
Alabama109,3540.91×
Kentucky109,0101.01×
Louisiana108,8910.98×
Oregon96,2280.98×
Oklahoma93,7590.98×
Connecticut84,1060.97×
Mississippi81,6471.15×
Utah78,2921.02×
Nevada76,2090.92×
Arkansas73,4491.04×
Iowa68,8930.97×
Kansas64,5160.95×
West Virginia45,3961.13×
Idaho41,6260.96×
New Mexico40,8730.95×
Nebraska39,9730.93×
Hawaii34,4190.93×
New Hampshire32,0610.95×
Washington, District of Columbia30,7931.19×
Maine28,1500.91×
Rhode Island23,6840.86×
Montana21,0870.88×
Delaware18,1040.76×
North Dakota17,7771.01×
Alaska14,9590.81×
South Dakota14,4230.72×
Vermont13,1450.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Great Depression audience
BrandAffinityCategory
Keeper (password manager)7.71×Technology & Electronics
Jesse Plemons3.86×Movies & TV
Urban Outfitters1.75×Shopping
HomeSense4.39×Home & Garden
Home staging3.47×Home & Garden
Nebraska Cornhuskers football2.28×Sports
Staycation2.02×Home & Garden
Nipsey Hussle3.52×Music & Radio
JDSU1.78×Business & Career
Urban horticulture1.95×Home & Garden
Glossier2.71×Beauty & Wellness
Kay Arthur11.34×Literature
Grammarly2.29×Business & Career
Queens College, City University of New York3.43×Business & Career
Manual labour2.91×Business & Career
Charlamagne Tha God4.18×Movies & TV
TeachHUB1.7×Business & Career
Corona (band)2.41×Music & Radio
Cleveland Clinic2.3×Health
Final Fantasy VII (Famicom)5.43×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Great Depression audience
TraitClusterScore
PatriotismCONSERVATISM1.7
TraditionCONSERVATISM1.3
SpiritualityBALANCE1.22
Career OrientationPOWER1.13
Community OrientationOPEN1.11
Need for SecurityCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Great Depression
CountryShare
United States57.3%
Brazil11.9%
Japan2.3%

See Great Depression audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Great Depression have in United States?

Great Depression has an estimated audience of 8,607,036 people in United States, concentrated in California and Texas.

What is the gender split and age of Great Depression fans?

46.1% of Great Depression fans are female, 53.9% are male, with an average age of 46.6 years.

Which brands do Great Depression fans like most?

Great Depression fans show strongest brand affinity for Keeper (password manager) (7.71×), Jesse Plemons (3.86×), and Urban Outfitters (1.75×) over the country average.

Where do Great Depression fans live in United States?

Great Depression fans in United States are most concentrated in California (reach 1,083,958), Texas (reach 1,035,222), and Florida (reach 634,347). These three regions account for the largest share of the active audience.

What other brands do Great Depression fans also like?

Beyond Great Depression itself, the audience over-indexes on Jesse Plemons (3.86×), Urban Outfitters (1.75×), HomeSense (4.39×), and Home staging (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Depression. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.