A data profile of the people who buy, follow and care about Great Depression in United States — modelled from more than twelve digital signal sources. Great Depression has an estimated audience of 8,607,036 people in United States.
The average Great Depression fan in United States is 46.6 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Tori Spelling, CNN, American Airlines, with strongest over-indexing on Tori Spelling (30.36× the country average).
Demographically, the Great Depression audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Great Depression fan in United States is balanced, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Tori Spelling.
The key figures that characterise the Great Depression profile in United States.
46.1% are female, 53.9% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 46.6 |
| Estimated audience size | 8,607,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 42% |
Where the Great Depression audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~1M | 1.44× | |
| 02 | Georgia | ~400K | 1.39× | |
| 03 | Virginia | ~300K | 1.21× | |
| 04 | North Carolina | ~300K | 1.19× | |
| 05 | Arkansas | ~80K | 1.14× | |
| 06 | South Carolina | ~100K | 1.13× | |
| 07 | Indiana | ~200K | 1.10× | |
| 08 | Kentucky | ~100K | 1.10× | |
| 09 | West Virginia | ~40K | 1.09× | |
| 10 | California | ~1M | 1.08× | |
| 11 | Washington | ~200K | 1.08× | |
| 12 | North Dakota | ~20K | 1.08× | |
| 13 | Pennsylvania | ~300K | 1.06× | |
| 14 | Mississippi | ~80K | 1.06× | |
| 15 | Alabama | ~100K | 1.04× | |
| 16 | Nebraska | ~50K | 1.04× | |
| 17 | Arizona | ~200K | 1.03× | |
| 18 | Louisiana | ~100K | 1.02× | |
| 19 | Illinois | ~300K | 1.01× | |
| 20 | Missouri | ~100K | 1.01× | |
| 21 | Idaho | ~40K | 1.00× | |
| 22 | Washington, District of Columbia | ~30K | 1.00× | |
| 23 | Iowa | ~70K | 0.99× | |
| 24 | Maryland | ~100K | 0.98× | |
| 25 | Minnesota | ~100K | 0.98× | |
| 26 | Oklahoma | ~90K | 0.98× | |
| 27 | Utah | ~80K | 0.98× | |
| 28 | Kansas | ~70K | 0.97× | |
| 29 | Montana | ~20K | 0.97× | |
| 30 | New York | ~500K | 0.96× | |
| 31 | New Mexico | ~40K | 0.96× | |
| 32 | Maine | ~30K | 0.96× | |
| 33 | South Dakota | ~20K | 0.96× | |
| 34 | Massachusetts | ~200K | 0.95× | |
| 35 | New Hampshire | ~30K | 0.95× | |
| 36 | Michigan | ~200K | 0.94× | |
| 37 | Tennessee | ~200K | 0.94× | |
| 38 | Wisconsin | ~100K | 0.94× | |
| 39 | Ohio | ~200K | 0.93× | |
| 40 | New Jersey | ~200K | 0.93× | |
| 41 | Connecticut | ~80K | 0.93× | |
| 42 | Hawaii | ~30K | 0.93× | |
| 43 | Alaska | ~20K | 0.93× | |
| 44 | Vermont | ~10K | 0.91× | |
| 45 | Oregon | ~90K | 0.90× | |
| 46 | Florida | ~500K | 0.89× | |
| 47 | Rhode Island | ~20K | 0.87× | |
| 48 | Colorado | ~100K | 0.85× | |
| 49 | Delaware | ~20K | 0.84× | |
| 50 | Nevada | ~70K | 0.83× |
The strongest cross-interests of the Great Depression audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tori Spelling | Movies & TV | 30.36× | ||
| 02 | Dilbert | Literature | 20.01× | ||
| 03 | Tyson Foods | Food & Beverages | 16.66× | ||
| 04 | Vera Farmiga | Movies & TV | 14.44× | ||
| 05 | Real Time with Bill Maher | Movies & TV | 12.67× | ||
| 06 | Jeremy Irons | Movies & TV | 12.67× | ||
| 07 | Vinyl Records | Music & Radio | 5.65× | ||
| 08 | Arnold Schwarzenegger | Movies & TV | 5.21× | ||
| 09 | Kyle Busch | Sports | 4.18× | ||
| 10 | Robert Redford | Movies & TV | 3.82× | ||
| 11 | Metaphysics | Business & Career | 3.17× | ||
| 12 | American Airlines | Travel & Leisure | 2.89× | ||
| 13 | Staples (Canada) | Business & Career | 2.79× | ||
| 14 | Genetics | Kids & Family | 2.71× | ||
| 15 | CNN | Movies & TV | 2.66× | ||
| 16 | Barack Obama | Politics & Society | 2.53× | ||
| 17 | Nostalgia | Home & Garden | 2.50× | ||
| 18 | Nonprofit organization | Politics & Society | 2.03× | ||
| 19 | Donald Trump | Politics & Society | 1.84× | ||
| 20 | Planet Fitness | Sports | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.51× | |
| Individualism | JOY | 1.60× | |
| Career Orientation | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Great Depression has an estimated audience of 8,607,036 people in United States, concentrated in Texas and California.
46.1% of Great Depression fans are female, 53.9% are male, with an average age of 46.6 years.
Great Depression fans show strongest brand affinity for Tori Spelling (30.36×), CNN (2.66×), and American Airlines (2.89×) over the country average.
Great Depression fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Great Depression itself, the audience over-indexes on CNN (2.66×), American Airlines (2.89×), Vinyl Records (5.65×), and Vera Farmiga (14.44×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Great Depression. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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