Tyson Foods Audience in United States

Tyson Foods logo

Tyson Foods has an estimated audience of 1,599,665 people in United States. 43.4% are female, 56.6% are male, average age 42.6. Top regions: Texas, Arkansas, Iowa. Top brand affinities: Great Depression, southwest airlines, 2 Broke Girls, CVS Pharmacy, Kings Raid.

The average Tyson Foods fan in United States is 42.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Arkansas, Iowa. Top brand affinities include Great Depression, southwest airlines, 2 Broke Girls, with strongest over-indexing on Great Depression (16.66× the country average). Demographically, the Tyson Foods audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Meat

Demographics of Tyson Foods fans

Demographic split for Tyson Foods audience in United States
MetricValue
Female43.4%
Male56.6%
Average age42.6
Estimated audience size1,599,665

Audience persona

The typical Tyson Foods fan in United States is more male, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Great Depression.

Top regions in United States

Top regions ranked by reach for Tyson Foods in United States
RegionReachAffinity
Texas136,5570.99×
Arkansas126,5809.6×
Iowa66,1425.02×
North Carolina58,7421.22×
Tennessee58,2271.81×
Georgia51,7461.05×
Nebraska45,6205.69×
Alabama43,7421.96×
Mississippi40,9793.11×
Missouri40,9661.59×
Illinois37,6150.71×
Indiana36,9991.27×
Ohio35,2860.72×
Kentucky33,1811.65×
California31,9090.18×
Kansas30,6952.43×
Florida26,0040.24×
Michigan24,8440.59×
Virginia24,0570.62×
Pennsylvania23,8870.44×
Oklahoma23,0221.3×
New York21,1080.24×
Utah12,6320.88×
Wisconsin11,6670.48×
Washington11,4870.36×
Arizona11,4790.35×
New Jersey10,2180.25×
Louisiana10,1580.49×
Massachusetts9,5560.3×
South Carolina9,3400.39×
Maryland9,1660.33×
Minnesota8,6780.38×
Colorado6,5910.26×
Oregon3,1440.17×
Maine3,1370.55×
Connecticut2,5330.16×
Nevada2,4770.16×
South Dakota2,3810.64×
Washington, District of Columbia2,1160.44×
Idaho1,5790.2×
New Mexico1,2570.16×
Delaware1,1330.26×
West Virginia1,0760.14×
New Hampshire9360.15×
Alaska7630.22×
Hawaii7490.11×
North Dakota6900.21×
Rhode Island5990.12×
Montana5820.13×
Wyoming3770.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tyson Foods audience
BrandAffinityCategory
Great Depression16.66×Politics & Society
southwest airlines4.81×Travel & Leisure
2 Broke Girls29.8×Movies & TV
CVS Pharmacy3.47×Shopping
Kings Raid60.5×Games
AutoZone2.45×Cars & Mobility
Michelob ULTRA12.94×Food & Beverages
emergenc24.39×Health
Advance Auto Parts3.75×Cars & Mobility
Panera Bread2.95×Food & Beverages
Panda Express2.7×Food & Beverages
Subway2.38×Food & Beverages
Bud Light13.96×Food & Beverages
Burger King2.28×Food & Beverages
United Parcel Service2.71×Business & Career
Staples (Canada)2.74×Business & Career
T-Mobile2.02×Technology & Electronics
IHOP2.96×Food & Beverages
United Airlines2.61×Travel & Leisure
Arby's3.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tyson Foods audience
TraitClusterScore
ExtroversionTHRILL1.8
Quality AwarenessPREMIUM1.79
IndulgenceJOY1.48
Family OrientationCONSERVATISM1.47
Convenience OrientationPREMIUM1.4
Career OrientationPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Tyson Foods
CountryShare
United States80.9%
Canada2.1%
Japan1.9%

See Tyson Foods audiences in other countries

More Meat audiences in United States

Frequently asked questions

How many fans does Tyson Foods have in United States?

Tyson Foods has an estimated audience of 1,599,665 people in United States, concentrated in Texas and Arkansas.

What is the gender split and age of Tyson Foods fans?

43.4% of Tyson Foods fans are female, 56.6% are male, with an average age of 42.6 years.

Which brands do Tyson Foods fans like most?

Tyson Foods fans show strongest brand affinity for Great Depression (16.66×), southwest airlines (4.81×), and 2 Broke Girls (29.8×) over the country average.

Where do Tyson Foods fans live in United States?

Tyson Foods fans in United States are most concentrated in Texas (reach 136,557), Arkansas (reach 126,580), and Iowa (reach 66,142). These three regions account for the largest share of the active audience.

What other brands do Tyson Foods fans also like?

Beyond Tyson Foods itself, the audience over-indexes on southwest airlines (4.81×), 2 Broke Girls (29.8×), CVS Pharmacy (3.47×), and Kings Raid (60.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tyson Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.