Rascasse Audience Intelligence

Tyson Foods Target Market in United States

A data profile of the people who buy, follow and care about Tyson Foods in United States — modelled from more than twelve digital signal sources. Tyson Foods has an estimated audience of 1,565,480 people in United States.

#1among Meat in United States#1783among Brand in United States#1021in Food & Beverages

The average Tyson Foods fan in United States is 42.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Arkansas, Iowa.

Top brand affinities include Great Depression, southwest airlines, 2 Broke Girls, with strongest over-indexing on Great Depression (16.66× the country average).

Demographically, the Tyson Foods audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tyson Foods fan in United States is more male, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Great Depression.

Category: Food & Beverages · Type: Brand · Subtype: Meat

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tyson Foods profile in United States.

Audience size
1.6M
in United States
Gender
43.4%♀
56.6% male
Age
42.6
average years
Country rank
#17198
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tyson Foods

43.4% are female, 56.6% are male, average age 42.6.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Tyson Foods audience in United States
MetricValue
Female43.4%
Male56.6%
Average age42.6
Estimated audience size1,565,480
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Tyson Foods audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

80.3%

of the worldwide Tyson Foods audience comes from United States.

Worldwide audience distribution share by country for Tyson Foods
CountryShare
United States80.3%
Canada2.1%
Japan1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tyson Foods audience in United States is strongest.

Fig. 05

Top regions by affinity

Tyson Foods customers by region in United States
#RegionReachAffinity×
01Arkansas~100K9.57×
02Nebraska~50K6.26×
03Iowa~60K4.77×
04Mississippi~50K3.69×
05Kansas~30K2.31×
06Alabama~40K1.87×
07Tennessee~60K1.77×
08Missouri~40K1.54×
09Kentucky~30K1.51×
10Oklahoma~20K1.34×
11North Carolina~60K1.18×
12Indiana~30K1.10×
13Texas~100K0.99×
14Georgia~50K0.99×
15Utah~10K0.86×
16South Dakota~3K0.78×
17Maine~4K0.69×
18Illinois~30K0.65×
19Ohio~30K0.64×
20Michigan~30K0.64×
21Vermont~2K0.63×
22Alaska~2K0.61×
23Virginia~20K0.59×
24North Dakota~2K0.54×
25Louisiana~10K0.53×
26Montana~2K0.53×
27Wisconsin~10K0.51×
28Rhode Island~3K0.50×
29Washington, District of Columbia~2K0.49×
30Hawaii~3K0.48×
31Delaware~2K0.46×
32West Virginia~3K0.45×
33New Hampshire~3K0.45×
34South Carolina~10K0.41×
35Pennsylvania~20K0.40×
36Washington~10K0.40×
37Minnesota~9K0.40×
38Idaho~3K0.40×
39New Mexico~3K0.39×
40Arizona~10K0.36×
41Maryland~10K0.35×
42Massachusetts~9K0.29×
43Colorado~7K0.29×
44Connecticut~5K0.29×
45Nevada~5K0.29×
46Oregon~5K0.28×
47New Jersey~10K0.27×
48Florida~30K0.23×
49New York~20K0.22×
50California~30K0.18×
Fig. 06

Affinity by region

Affinity by region — Tyson Foods, United States
0.18×1.00×9.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tyson Foods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tyson Foods audience
#·InterestCategoryAffinity×
01Kings RaidGames60.50×
022 Broke GirlsMovies & TV29.80×
03emergencHealth24.39×
04Great DepressionPolitics & Society16.66×
05Bud LightFood & Beverages13.96×
06Michelob ULTRAFood & Beverages12.94×
07southwest airlinesTravel & Leisure4.81×
08Advance Auto PartsCars & Mobility3.75×
09CVS PharmacyShopping3.47×
10Arby'sFood & Beverages3.36×
11IHOPFood & Beverages2.96×
12Panera BreadFood & Beverages2.95×
13Staples (Canada)Business & Career2.74×
14United Parcel ServiceBusiness & Career2.71×
15Panda ExpressFood & Beverages2.70×
16AutoZoneCars & Mobility2.45×
17SubwayFood & Beverages2.38×
18Burger KingFood & Beverages2.28×
19T-MobileTechnology & Electronics2.02×
20McDonald'sFood & Beverages1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tyson Foods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tyson Foods audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.29×
PatriotismCONSERVATISM1.22×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tyson Foods audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.79×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tyson Foods's target market in United States?

Tyson Foods's target market in United States covers an estimated 1,565,480 people, concentrated in Texas and Arkansas.

02

What is the gender split and age of Tyson Foods customers?

43.4% of the Tyson Foods audience are female, 56.6% are male, with an average age of 42.6 years.

03

Which brands do Tyson Foods fans like most?

Tyson Foods fans show strongest brand affinity for Great Depression (16.66×), southwest airlines (4.81×), and 2 Broke Girls (29.8×) over the country average.

04

Where do Tyson Foods fans live in United States?

Tyson Foods fans in United States are most concentrated in Texas (reach ~100K), Arkansas (reach ~100K), and Iowa (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Tyson Foods fans also like?

Beyond Tyson Foods itself, the audience over-indexes on southwest airlines (4.81×), 2 Broke Girls (29.8×), CVS Pharmacy (3.47×), and Kings Raid (60.5×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tyson Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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