Rascasse Audience Intelligence

Bifi Target Market in United States

Name: Bifi — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Bifi in United States — modelled from more than twelve digital signal sources. Bifi has an estimated audience of 8,506 people in United States.

#3among Meat in United States #14980among Brand in United States #5923in Food & Beverages

The average Bifi fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Salami, Snack food, Planet Fitness, with strongest over-indexing on Salami (25.22× the country average).

Demographically, the Bifi audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bifi fan in United States is more female, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Salami.

Category: Food & Beverages · Type: Brand · Subtype: Meat

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Bifi profile in United States.

Audience size

in United States

Gender

58.0%♀

42.0% male

Age

40.4

average years

Country rank

#148520

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Bifi

58.0% are female, 42.0% are male, average age 40.4.

Fig. 02

Gender split

58.0%

Female

42.0%

Male

Demographic split for Bifi audience in United States
Metric	Value
Female	58.0%
Male	42.0%
Average age	40.4
Estimated audience size	8,506

Fig. 03

Age distribution

Age distribution of the Bifi audience in United States
Age bracket	Share	%
16-19		18%
20-29		18%
30-39		20%
40-49		22%
50+		23%

Fig. 04

Worldwide distribution

2.9%

of the worldwide Bifi audience comes from United States.

Worldwide audience distribution share by country for Bifi
Country	Share
Germany	51.4%
Austria	9.6%
France	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bifi audience in United States is strongest.

Fig. 05

Top regions by affinity

Bifi customers by region in United States
#	Region	Reach	×
01	Vermont	<1K	1.14×
02	Alaska	<1K	1.12×
03	South Dakota	<1K	1.11×
04	Montana	<1K	1.07×
05	West Virginia	<1K	1.06×
06	Rhode Island	<1K	1.06×
07	Washington, District of Columbia	<1K	1.04×
08	North Dakota	<1K	1.04×
09	New Mexico	<1K	1.03×
10	Hawaii	<1K	1.03×
11	Maine	<1K	1.03×
12	Delaware	<1K	1.03×
13	Mississippi	<1K	1.02×
14	Idaho	<1K	1.02×
15	Nebraska	<1K	1.02×
16	New Hampshire	<1K	1.02×
17	Arkansas	<1K	1.00×
18	Louisiana	<1K	0.99×
19	Oklahoma	<1K	0.99×
20	Kansas	<1K	0.99×
21	Iowa	<1K	0.98×
22	Connecticut	<1K	0.97×
23	South Carolina	<1K	0.96×
24	Alabama	<1K	0.96×
25	Kentucky	<1K	0.96×
26	Nevada	<1K	0.96×
27	Utah	<1K	0.96×
28	Oregon	<1K	0.95×
29	Missouri	<1K	0.94×
30	Wisconsin	<1K	0.94×
31	Minnesota	<1K	0.94×
32	Tennessee	<1K	0.93×
33	Indiana	<1K	0.93×
34	Maryland	<1K	0.93×
35	Colorado	<1K	0.93×
36	Virginia	<1K	0.92×
37	Arizona	<1K	0.92×
38	Washington	<1K	0.91×
39	Massachusetts	<1K	0.91×
40	Florida	<1K	0.90×
41	Georgia	<1K	0.90×
42	Michigan	<1K	0.90×
43	Ohio	<1K	0.89×
44	North Carolina	<1K	0.89×
45	New Jersey	<1K	0.89×
46	Illinois	<1K	0.88×
47	Texas	<1K	0.87×
48	Pennsylvania	<1K	0.87×
49	New York	<1K	0.84×
50	California	<1K	0.80×

Affinity by region — Bifi, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bifi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bifi audience
#	Interest	Category	×
01	Salami	Food & Beverages	25.22×
02	Columbo	Movies & TV	10.61×
03	Smule	Music & Radio	9.47×
04	Kate Bosworth	Movies & TV	9.29×
05	Naked Wines	Food & Beverages	5.22×
06	Mineral water	Food & Beverages	2.85×
07	Non-alcoholic beverage	Food & Beverages	2.56×
08	Microwave oven	Home & Garden	2.55×
09	Snack food	Food & Beverages	2.48×
10	Diaper bag	Kids & Family	2.18×
11	Dough	Food & Beverages	1.95×
12	Pastry	Food & Beverages	1.81×
13	Planet Fitness	Sports	1.78×
14	Pizza Hut	Food & Beverages	1.75×
15	Trader Joe's	Shopping	1.68×
16	Lunch	Food & Beverages	1.61×
17	Italian cuisine	Food & Beverages	1.60×
18	Discount stores	Shopping	1.58×
19	Subway	Food & Beverages	1.56×
20	Supermarket	Shopping	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bifi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Bifi audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.56×
Healthy Lifestyle	BALANCE	1.55×
Indulgence	JOY	1.53×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Bifi audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.85×
Luxury Orientation	PREMIUM	0.85×
Mindfulness	BALANCE	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Bifi's target market in United States?

Bifi's target market in United States covers an estimated 8,506 people, concentrated in California and Texas.

What is the gender split and age of Bifi customers?

58.0% of the Bifi audience are female, 42.0% are male, with an average age of 40.4 years.

Which brands do Bifi fans like most?

Bifi fans show strongest brand affinity for Salami (25.22×), Snack food (2.48×), and Planet Fitness (1.78×) over the country average.

Where do Bifi fans live in United States?

Bifi fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

What other brands do Bifi fans also like?

Beyond Bifi itself, the audience over-indexes on Snack food (2.48×), Planet Fitness (1.78×), Pizza Hut (1.75×), and Trader Joe's (1.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bifi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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