Rascasse Audience Intelligence

Salami Audience in United States

Name: Salami — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Salami in United States — modelled from more than twelve digital signal sources. Salami has an estimated audience of 762,167 people in United States.

#207among Dish in United States #9713among Topic in United States #1567in Food & Beverages

The average Salami fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Glossary of wine terms, Togo's, Eating, with strongest over-indexing on Glossary of wine terms (24.41× the country average).

Demographically, the Salami audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salami fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Glossary of wine terms.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salami profile in United States.

Audience size

762K

in United States

Gender

55.5%♀

44.5% male

Age

42.2

average years

Country rank

#28329

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Salami fans

55.5% are female, 44.5% are male, average age 42.2.

Fig. 02

Gender split

55.5%

Female

44.5%

Male

Demographic split for Salami audience in United States
Metric	Value
Female	55.5%
Male	44.5%
Average age	42.2
Estimated audience size	762,167

Fig. 03

Age distribution

Age distribution of the Salami audience in United States
Age bracket	Share	%
16-19		14%
20-29		16%
30-39		20%
40-49		24%
50+		26%

Fig. 04

Worldwide distribution

8.8%

of the worldwide Salami audience comes from United States.

Worldwide audience distribution share by country for Salami
Country	Share
Italy	43.8%
United States	8.8%
Saudi Arabia	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salami audience in United States is strongest.

Fig. 05

Top regions by affinity

Salami fans by region: top regions in United States
#	Region	Reach	×
01	New York	~60K	1.43×
02	New Jersey	~30K	1.40×
03	California	~100K	1.36×
04	Massachusetts	~20K	1.33×
05	Rhode Island	~3K	1.23×
06	Connecticut	~9K	1.22×
07	Texas	~80K	1.16×
08	Maryland	~10K	1.14×
09	Nevada	~8K	1.14×
10	Florida	~60K	1.13×
11	Pennsylvania	~30K	1.12×
12	Washington	~20K	1.10×
13	Georgia	~30K	1.09×
14	Louisiana	~10K	1.09×
15	North Carolina	~20K	1.07×
16	Illinois	~30K	1.04×
17	Indiana	~10K	1.03×
18	Hawaii	~3K	1.03×
19	Arizona	~20K	1.02×
20	Virginia	~20K	1.01×
21	Oregon	~9K	1.01×
22	Arkansas	~6K	1.00×
23	Washington, District of Columbia	~2K	0.99×
24	Mississippi	~6K	0.98×
25	Delaware	~2K	0.98×
26	Kentucky	~9K	0.97×
27	Oklahoma	~8K	0.96×
28	Michigan	~20K	0.95×
29	Tennessee	~10K	0.95×
30	Iowa	~6K	0.95×
31	Alaska	~2K	0.95×
32	Kansas	~6K	0.94×
33	South Carolina	~10K	0.93×
34	Alabama	~10K	0.93×
35	Idaho	~4K	0.93×
36	Nebraska	~4K	0.92×
37	Ohio	~20K	0.91×
38	South Dakota	~2K	0.91×
39	Missouri	~10K	0.90×
40	Utah	~6K	0.90×
41	New Hampshire	~3K	0.90×
42	New Mexico	~3K	0.89×
43	Minnesota	~10K	0.88×
44	Wisconsin	~10K	0.86×
45	North Dakota	~1K	0.86×
46	West Virginia	~3K	0.85×
47	Colorado	~10K	0.83×
48	Maine	~2K	0.82×
49	Montana	~2K	0.82×
50	Vermont	~1K	0.79×

Affinity by region — Salami, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salami audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salami audience
#	Interest	Category	×
01	Glossary of wine terms	Topic	24.41×
02	Togo's	Food & Beverages	16.26×
03	Jerky	Food & Beverages	5.36×
04	Marco's Pizza	Food & Beverages	3.31×
05	Indiana Hoosiers football	Sports	2.39×
06	Nothing Bundt Cakes	Food & Beverages	2.12×
07	Snacking	Food & Beverages	1.86×
08	Winery	Food & Beverages	1.85×
09	Steakhouse	Food & Beverages	1.80×
10	Pasta	Food & Beverages	1.76×
11	Pork	Food & Beverages	1.76×
12	Cookbook	Food & Beverages	1.70×
13	Dish (food)	Food & Beverages	1.60×
14	Take-out	Food & Beverages	1.59×
15	Brewery	Food & Beverages	1.59×
16	Culinary art	Arts & Culture	1.56×
17	Lunch	Food & Beverages	1.54×
18	Kitchen stove	Home & Garden	1.54×
19	Eating	Food & Beverages	1.52×
20	Flour	Food & Beverages	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salami audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Salami audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.36×
Convenience Orientation	PREMIUM	1.25×
Community Orientation	OPEN	1.22×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Salami audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.73×
Risk Appetite	THRILL	0.74×
Social Media Usage	JOY	0.76×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Salami have in United States?

Salami has an estimated audience of 762,167 people in United States, concentrated in California and Texas.

What is the gender split and age of Salami fans?

55.5% of Salami fans are female, 44.5% are male, with an average age of 42.2 years.

Which brands do Salami fans like most?

Salami fans show strongest brand affinity for Glossary of wine terms (24.41×), Togo's (16.26×), and Eating (1.52×) over the country average.

Where do Salami fans live in United States?

Salami fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Salami fans also like?

Beyond Salami itself, the audience over-indexes on Togo's (16.26×), Eating (1.52×), Marco's Pizza (3.31×), and Culinary art (1.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Salami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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