Salami Audience in United States
Salami has an estimated audience of 762,167 people in United States. 55.5% are female, 44.5% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Glossary of wine terms, Eating, Culinary art, Take-out, Dish (food).
The average Salami fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Glossary of wine terms, Eating, Culinary art, with strongest over-indexing on Glossary of wine terms (24.41× the country average). Demographically, the Salami audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Salami fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.2 |
| Estimated audience size | 762,167 |
Audience persona
The typical Salami fan in United States is more female, around 42.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Glossary of wine terms.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 123,327 | 1.47× |
| Texas | 76,882 | 1.17× |
| New York | 64,266 | 1.51× |
| Florida | 59,865 | 1.16× |
| Pennsylvania | 29,413 | 1.15× |
| New Jersey | 28,034 | 1.45× |
| Illinois | 27,587 | 1.09× |
| Georgia | 25,978 | 1.11× |
| North Carolina | 25,296 | 1.1× |
| Ohio | 21,188 | 0.9× |
| Massachusetts | 20,501 | 1.37× |
| Michigan | 19,408 | 0.97× |
| Virginia | 18,910 | 1.02× |
| Washington | 17,349 | 1.13× |
| Arizona | 16,299 | 1.05× |
| Maryland | 15,504 | 1.18× |
| Tennessee | 15,204 | 0.99× |
| Indiana | 14,996 | 1.08× |
| Missouri | 11,172 | 0.91× |
| Louisiana | 11,116 | 1.13× |
| South Carolina | 10,774 | 0.94× |
| Colorado | 10,016 | 0.83× |
| Wisconsin | 9,838 | 0.86× |
| Alabama | 9,680 | 0.91× |
| Connecticut | 9,455 | 1.24× |
| Minnesota | 9,451 | 0.87× |
| Kentucky | 9,031 | 0.95× |
| Oregon | 8,974 | 1.03× |
| Nevada | 8,790 | 1.19× |
| Oklahoma | 8,322 | 0.98× |
| Arkansas | 6,270 | 1× |
| Utah | 6,102 | 0.89× |
| Iowa | 5,857 | 0.93× |
| Mississippi | 5,810 | 0.93× |
| Kansas | 5,747 | 0.96× |
| Idaho | 3,469 | 0.91× |
| Hawaii | 3,304 | 1.01× |
| Nebraska | 3,282 | 0.86× |
| New Mexico | 3,282 | 0.86× |
| Rhode Island | 2,889 | 1.19× |
| West Virginia | 2,736 | 0.77× |
| New Hampshire | 2,555 | 0.85× |
| Washington, District of Columbia | 2,355 | 1.03× |
| Maine | 2,101 | 0.77× |
| Delaware | 1,913 | 0.91× |
| Montana | 1,548 | 0.73× |
| South Dakota | 1,367 | 0.78× |
| Alaska | 1,350 | 0.83× |
| North Dakota | 1,218 | 0.78× |
| Vermont | 896 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Glossary of wine terms | 24.41× | |
| Eating | 1.52× | Food & Beverages |
| Culinary art | 1.56× | Arts & Culture |
| Take-out | 1.59× | Food & Beverages |
| Dish (food) | 1.6× | Food & Beverages |
| Lunch | 1.54× | Food & Beverages |
| Jerky | 5.36× | Food & Beverages |
| Cookbook | 1.7× | Food & Beverages |
| Nothing Bundt Cakes | 2.12× | Food & Beverages |
| Indiana Hoosiers football | 2.39× | Sports |
| Brewery | 1.59× | Food & Beverages |
| Winery | 1.85× | Food & Beverages |
| Snacking | 1.86× | Food & Beverages |
| Pasta | 1.76× | Food & Beverages |
| Kitchen stove | 1.54× | Home & Garden |
| Pork | 1.76× | Food & Beverages |
| Steakhouse | 1.8× | Food & Beverages |
| Flour | 1.52× | Food & Beverages |
| Dough | 1.69× | Food & Beverages |
| Slow cooker | 2.11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.14 |
| Indulgence | JOY | 1.79 |
| Convenience Orientation | PREMIUM | 1.56 |
| Travelling | THRILL | 1.37 |
| Price Sensitivity | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 45.9% |
| United States | 9.3% |
| Germany | 3.7% |
See Salami audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Salami have in United States?
Salami has an estimated audience of 762,167 people in United States, concentrated in California and Texas.
What is the gender split and age of Salami fans?
55.5% of Salami fans are female, 44.5% are male, with an average age of 42.2 years.
Which brands do Salami fans like most?
Salami fans show strongest brand affinity for Glossary of wine terms (24.41×), Eating (1.52×), and Culinary art (1.56×) over the country average.
Where do Salami fans live in United States?
Salami fans in United States are most concentrated in California (reach 123,327), Texas (reach 76,882), and New York (reach 64,266). These three regions account for the largest share of the active audience.
What other brands do Salami fans also like?
Beyond Salami itself, the audience over-indexes on Eating (1.52×), Culinary art (1.56×), Take-out (1.59×), and Dish (food) (1.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Salami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.