Jerky Audience in United States

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Jerky has an estimated audience of 3,290,262 people in United States. 44.3% are female, 55.7% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, O'Reilly Auto Parts, Pepsi Max, Hand tool, Casey.

The average Jerky fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, O'Reilly Auto Parts, Pepsi Max, with strongest over-indexing on AutoZone (1.91× the country average). Demographically, the Jerky audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Jerky fans

Demographic split for Jerky audience in United States
MetricValue
Female44.3%
Male55.7%
Average age40.2
Estimated audience size3,290,262

Audience persona

The typical Jerky fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Jerky in United States
RegionReachAffinity
California350,1170.97×
Texas251,2180.89×
Florida179,0490.8×
New York149,2170.81×
Ohio135,5771.34×
Michigan104,7991.22×
Pennsylvania89,3860.81×
North Carolina78,0900.79×
Illinois77,9900.71×
Georgia76,4970.75×
Arizona76,0841.13×
New Jersey67,3640.81×
Washington67,0011.02×
Virginia63,3970.79×
Tennessee58,5610.89×
Oregon55,6231.47×
Colorado55,3171.07×
Connecticut52,9421.6×
Indiana51,8260.86×
Missouri46,8950.88×
Massachusetts45,5530.7×
Wisconsin41,4540.84×
Maryland38,6890.68×
Oklahoma38,1351.04×
Nevada37,9981.19×
Utah37,9321.29×
South Carolina37,5640.76×
Minnesota37,4240.79×
Kentucky36,8940.89×
New Mexico36,8072.23×
Alabama31,9150.69×
Idaho30,3431.84×
Arkansas29,5211.09×
Louisiana28,3330.67×
Kansas24,1100.93×
Iowa22,7090.84×
Nebraska19,4911.18×
Mississippi18,3510.68×
West Virginia17,6061.15×
Montana15,8501.74×
Hawaii11,7390.83×
South Dakota10,0201.32×
New Hampshire9,5310.74×
North Dakota8,7291.29×
Maine8,7090.74×
Wyoming8,1151.66×
Alaska7,1501.02×
Rhode Island6,5970.63×
Delaware6,0540.67×
Washington, District of Columbia5,8450.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jerky audience
BrandAffinityCategory
AutoZone1.91×Cars & Mobility
O'Reilly Auto Parts2.46×Cars & Mobility
Pepsi Max19.67×Food & Beverages
Hand tool1.85×Home & Garden
Casey1.84×Music & Radio
Dried meat8.28×Food & Beverages
Fishing reel2.09×Sports
Advance Auto Parts2.13×Cars & Mobility
Cabela's2.01×Sports
Ultimate Fighting Championship1.62×Sports
Wrench2.02×Home & Garden
Trophy hunting1.95×Sports
Discount Tire1.94×Shopping
Shooting sport1.98×Sports
Power tool1.75×Home & Garden
GameStop1.79×Games
Little Caesars1.63×Food & Beverages
Survival skills1.52×Politics & Society
Hammer1.88×Home & Garden
Fishing tackle2.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jerky audience
TraitClusterScore
PatriotismCONSERVATISM1.6
Convenience OrientationPREMIUM1.37
IndividualismJOY1.33
IndulgenceJOY1.16
ExtroversionTHRILL1.13
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Jerky
CountryShare
United States55.2%
Ukraine8.2%
Australia5.8%

See Jerky audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Jerky have in United States?

Jerky has an estimated audience of 3,290,262 people in United States, concentrated in California and Texas.

What is the gender split and age of Jerky fans?

44.3% of Jerky fans are female, 55.7% are male, with an average age of 40.2 years.

Which brands do Jerky fans like most?

Jerky fans show strongest brand affinity for AutoZone (1.91×), O'Reilly Auto Parts (2.46×), and Pepsi Max (19.67×) over the country average.

Where do Jerky fans live in United States?

Jerky fans in United States are most concentrated in California (reach 350,117), Texas (reach 251,218), and Florida (reach 179,049). These three regions account for the largest share of the active audience.

What other brands do Jerky fans also like?

Beyond Jerky itself, the audience over-indexes on O'Reilly Auto Parts (2.46×), Pepsi Max (19.67×), Hand tool (1.85×), and Casey (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jerky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.