Salami Audience in Germany
Salami has an estimated audience of 301,384 people in Germany. 64.5% are female, 35.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bifi, Anne Will, Creative Commons, Aoste, Gute Zeiten, schlechte Zeiten.
The average Salami fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bifi, Anne Will, Creative Commons, with strongest over-indexing on Bifi (18.41× the country average). Demographically, the Salami audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Salami fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 40.0 |
| Estimated audience size | 301,384 |
Audience persona
The typical Salami fan in Germany is more female, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bifi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,790 | 1.13× |
| Bayern | 49,770 | 1.03× |
| Baden-Württemberg | 42,443 | 1.03× |
| Niedersachsen | 29,020 | 0.99× |
| Hessen | 24,931 | 1.09× |
| Rheinland-Pfalz | 15,653 | 1.04× |
| Berlin | 14,732 | 1.09× |
| Sachsen | 14,272 | 0.97× |
| Schleswig-Holstein | 10,278 | 0.95× |
| Brandenburg | 8,216 | 0.88× |
| Sachsen-Anhalt | 7,635 | 0.98× |
| Thüringen | 7,252 | 0.94× |
| Hamburg | 6,991 | 1.03× |
| Mecklenburg-Vorpommern | 4,864 | 0.85× |
| Saarland | 3,707 | 1× |
| Bremen | 2,603 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bifi | 18.41× | Food & Beverages |
| Anne Will | 5.42× | Movies & TV |
| Creative Commons | 2.71× | Technology & Electronics |
| Aoste | 18.61× | Food & Beverages |
| Gute Zeiten, schlechte Zeiten | 1.53× | Movies & TV |
| Roland Kaiser | 1.6× | Music & Radio |
| Florian Silbereisen | 1.68× | Music & Radio |
| Pizza | 1.56× | Food & Beverages |
| Storm of Love | 1.59× | Movies & TV |
| Friedrich Merz | 1.58× | Politics & Society |
| Cheese | 1.56× | Food & Beverages |
| Motion Picture Association of America | 9.93× | Movies & TV |
| Steak | 1.65× | Food & Beverages |
| Pasta | 1.65× | Food & Beverages |
| Mozzarella | 4.28× | Food & Beverages |
| Low-carbohydrate diet | 1.56× | Food & Beverages |
| Giorgia Meloni | 2.95× | Politics & Society |
| Hannover 96 | 1.53× | Sports |
| Catering | 1.62× | Food & Beverages |
| Andrea Berg | 1.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.24 |
| Indulgence | JOY | 1.64 |
| Pet Ownership | JOY | 1.5 |
| Design Affinity | PREMIUM | 1.37 |
| Need for Security | CONSERVATISM | 1.28 |
| LGBTQ+ Identity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 45.9% |
| United States | 9.3% |
| Germany | 3.7% |
See Salami audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Salami have in Germany?
Salami has an estimated audience of 301,384 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Salami fans?
64.5% of Salami fans are female, 35.5% are male, with an average age of 40.0 years.
Which brands do Salami fans like most?
Salami fans show strongest brand affinity for Bifi (18.41×), Anne Will (5.42×), and Creative Commons (2.71×) over the country average.
Where do Salami fans live in Germany?
Salami fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,790), Bayern (reach 49,770), and Baden-Württemberg (reach 42,443). These three regions account for the largest share of the active audience.
What other brands do Salami fans also like?
Beyond Salami itself, the audience over-indexes on Anne Will (5.42×), Creative Commons (2.71×), Aoste (18.61×), and Gute Zeiten, schlechte Zeiten (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.