Rascasse Audience Intelligence

Trading card Audience in United States

A data profile of the people who buy, follow and care about Trading card in United States — modelled from more than twelve digital signal sources. Trading card has an estimated audience of 9,767,196 people in United States.

#2327among Topic in United States#74in Games

The average Trading card fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Collectible card game, Pokémon, Superman, with strongest over-indexing on Collectible card game (8.88× the country average).

Demographically, the Trading card audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trading card fan in United States is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Collectible card game.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trading card profile in United States.

Audience size
9.8M
in United States
Gender
34.3%♀
65.7% male
Age
31.8
average years
Country rank
#3661
Topic in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trading card fans

34.3% are female, 65.7% are male, average age 31.8.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Trading card audience in United States
MetricValue
Female34.3%
Male65.7%
Average age31.8
Estimated audience size9,767,196
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Trading card audience in United States
Age bracketShare%
16-1939%
20-2924%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Trading card audience comes from United States.

Worldwide audience distribution share by country for Trading card
CountryShare
United States38.4%
Japan16.1%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trading card audience in United States is strongest.

Fig. 05

Top regions by affinity

Trading card fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K1.53×
02Nevada~100K1.42×
03California~1.5M1.30×
04Washington~200K1.23×
05Oregon~100K1.20×
06Texas~1M1.17×
07Arizona~200K1.16×
08North Dakota~20K1.13×
09South Dakota~20K1.10×
10Utah~90K1.09×
11Minnesota~200K1.08×
12New Jersey~300K1.06×
13Pennsylvania~300K1.04×
14North Carolina~300K1.04×
15Michigan~300K1.04×
16Colorado~200K1.04×
17Wisconsin~200K1.04×
18New York~600K1.03×
19Indiana~200K1.03×
20Missouri~200K1.03×
21Virginia~200K1.02×
22Kentucky~100K1.01×
23Florida~700K1.00×
24Ohio~300K0.99×
25South Carolina~100K0.99×
26Nebraska~50K0.99×
27Maine~30K0.99×
28Kansas~80K0.98×
29New Mexico~50K0.98×
30Georgia~300K0.97×
31Oklahoma~100K0.97×
32Connecticut~100K0.97×
33Iowa~80K0.97×
34Illinois~300K0.96×
35Idaho~50K0.96×
36New Hampshire~40K0.96×
37Massachusetts~200K0.95×
38West Virginia~40K0.95×
39Arkansas~70K0.93×
40Rhode Island~30K0.93×
41Delaware~20K0.91×
42Maryland~200K0.90×
43Tennessee~200K0.87×
44Alaska~20K0.87×
45Louisiana~100K0.86×
46Mississippi~70K0.86×
47Montana~20K0.86×
48Vermont~10K0.86×
49Alabama~100K0.78×
50Washington, District of Columbia~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Trading card, United States
0.74×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trading card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trading card audience
#·InterestCategoryAffinity×
01International educationBusiness & Career13.85×
02Collectible card gameGames8.88×
03FunimationMovies & TV6.17×
04PokémonGames5.68×
05Shōnen mangaLiterature5.42×
06League of LegendsGames3.92×
07OtakuLiterature3.83×
08Strategy gamesGames3.68×
09Tabletop gameGames3.42×
10DC ComicsLiterature3.38×
11TwitchGames3.28×
12Role-playing gamesGames3.08×
13Anime and manga fandomLiterature2.90×
14Planet FitnessSports2.88×
15Bass guitarMusic & Radio2.55×
16SupermanMovies & TV2.53×
17Electric guitarMusic & Radio2.41×
18Musical instrumentMusic & Radio2.19×
19PowerballGames2.07×
20Anime moviesMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trading card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trading card audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.69×
PatriotismCONSERVATISM1.49×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trading card audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
MindfulnessBALANCE0.66×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trading card have in United States?

Trading card has an estimated audience of 9,767,196 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trading card fans?

34.3% of Trading card fans are female, 65.7% are male, with an average age of 31.8 years.

03

Which brands do Trading card fans like most?

Trading card fans show strongest brand affinity for Collectible card game (8.88×), Pokémon (5.68×), and Superman (2.53×) over the country average.

04

Where do Trading card fans live in United States?

Trading card fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Trading card fans also like?

Beyond Trading card itself, the audience over-indexes on Pokémon (5.68×), Superman (2.53×), International education (13.85×), and Planet Fitness (2.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Trading card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trading card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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