Trading card Audience in United States

Trading card has an estimated audience of 9,767,196 people in United States. 34.3% are female, 65.7% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Collectible card game, Pokémon, Pokémon Trading Card Game, Superman, Planet Fitness.

The average Trading card fan in United States is 31.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectible card game, Pokémon, Pokémon Trading Card Game, with strongest over-indexing on Collectible card game (11.63× the country average). Demographically, the Trading card audience skews more male with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Trading card fans

Demographic split for Trading card audience in United States
MetricValue
Female34.3%
Male65.7%
Average age31.8
Estimated audience size9,767,196

Audience persona

The typical Trading card fan in United States is more male, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Collectible card game.

Top regions in United States

Top regions ranked by reach for Trading card in United States
RegionReachAffinity
California1,551,0641.44×
Texas1,031,3111.23×
Florida713,5781.08×
New York620,4841.14×
Illinois326,1461×
Pennsylvania318,5620.97×
Ohio305,5321.02×
North Carolina304,1671.03×
Georgia283,3440.94×
Michigan282,7481.11×
Washington269,6371.38×
Virginia267,9851.13×
New Jersey267,0641.08×
Arizona217,4421.09×
Massachusetts198,0091.03×
Indiana193,6661.09×
Maryland180,9031.08×
Tennessee176,4620.9×
Colorado175,8321.14×
Missouri168,0371.07×
Minnesota165,5681.18×
Wisconsin158,1691.08×
Oregon151,5981.35×
South Carolina145,0830.99×
Nevada144,9411.53×
Kentucky121,5660.99×
Oklahoma115,0951.06×
Louisiana101,1300.8×
Connecticut93,2230.95×
Utah92,3671.06×
Alabama91,6450.67×
Iowa79,6740.99×
Kansas75,7620.98×
Arkansas67,4630.84×
Hawaii58,9571.4×
Mississippi51,8530.64×
New Mexico50,9831.04×
Idaho46,1610.94×
Nebraska45,2340.92×
West Virginia41,1500.9×
New Hampshire34,8160.9×
Maine28,3280.81×
Rhode Island27,0270.87×
Washington, District of Columbia21,8800.75×
Delaware21,6450.8×
North Dakota20,3191.01×
Montana19,9410.74×
South Dakota18,2600.81×
Alaska14,8820.71×
Vermont11,8870.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trading card audience
BrandAffinityCategory
Collectible card game11.63×Games
Pokémon6.38×Games
Pokémon Trading Card Game19.53×Games
Superman2.43×Movies & TV
Planet Fitness3.4×Sports
Funimation8.37×Movies & TV
Shōnen manga6.94×Literature
League of Legends5.52×Games
Anime and manga fandom4.02×Literature
New York Knicks5.16×Sports
Metaphysics3.47×Business & Career
Golf Channel3.57×Sports
Bass guitar3.04×Music & Radio
Role-playing games3.32×Games
Otaku4.06×Literature
Carpentry3.33×Home & Garden
Tabletop game3.81×Games
Harry Potter1.94×Movies & TV
Los Angeles Clippers5.2×Sports
Non-fiction books4.06×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trading card audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Early Adopter MentalityPOWER1.69
Social Media UsageJOY1.19
DIY MentalityTHRILL1.19
PatriotismCONSERVATISM1.18
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Trading card
CountryShare
United States38.4%
Japan16.1%
Germany4.2%

See Trading card audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Trading card have in United States?

Trading card has an estimated audience of 9,767,196 people in United States, concentrated in California and Texas.

What is the gender split and age of Trading card fans?

34.3% of Trading card fans are female, 65.7% are male, with an average age of 31.8 years.

Which brands do Trading card fans like most?

Trading card fans show strongest brand affinity for Collectible card game (11.63×), Pokémon (6.38×), and Pokémon Trading Card Game (19.53×) over the country average.

Where do Trading card fans live in United States?

Trading card fans in United States are most concentrated in California (reach 1,551,064), Texas (reach 1,031,311), and Florida (reach 713,578). These three regions account for the largest share of the active audience.

What other brands do Trading card fans also like?

Beyond Trading card itself, the audience over-indexes on Pokémon (6.38×), Pokémon Trading Card Game (19.53×), Superman (2.43×), and Planet Fitness (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trading card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.