A data profile of the people who buy, follow and care about Civil marriage in Brazil — modelled from more than twelve digital signal sources. Civil marriage has an estimated audience of 3,746,379 people in Brazil.
Civil marriage has an estimated audience of 3,746,379 people in Brazil. 80.2% are female, 19.8% are male, average age 36.1. Top brand affinities: Instagram, mulheres, Weddings, Medicine, Personal care.
Top brand affinities include Instagram, mulheres, Weddings, with strongest over-indexing on Instagram (1.78× the country average).
Demographically, the Civil marriage audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Civil marriage fan in Brazil is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Instagram.
The key figures that characterise the Civil marriage profile in Brazil.
80.2% are female, 19.8% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 36.1 |
| Estimated audience size | 3,746,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Civil marriage audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 21.1% |
| United States | 14.1% |
| Italy | 10.5% |
The strongest cross-interests of the Civil marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 7.23× | ||
| 02 | Rede Record | Movies & TV | 4.21× | ||
| 03 | mulheres | Movies & TV | 2.68× | ||
| 04 | Weddings | Kids & Family | 2.65× | ||
| 05 | Google Maps | Internet & Social Media | 2.31× | ||
| 06 | Dafiti | Fashion & Accessoires | 2.19× | ||
| 07 | Lojas Renner | Fashion & Accessoires | 2.08× | ||
| 08 | MSN | News | 1.92× | ||
| 09 | Medicine | Business & Career | 1.84× | ||
| 10 | Internet & Social Media | 1.78× | |||
| 11 | Personal care | Health | 1.74× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.74× | ||
| 13 | Pop music | Music & Radio | 1.71× | ||
| 14 | Rock music | Music & Radio | 1.67× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.67× | ||
| 16 | Shopping malls | Shopping | 1.59× | ||
| 17 | Fragrances | Beauty & Wellness | 1.57× | ||
| 18 | Entrepreneurship | Business & Career | 1.55× | ||
| 19 | Country music | Music & Radio | 1.52× | ||
| 20 | Furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.79× | |
| Indulgence | JOY | 1.76× | |
| Community Orientation | OPEN | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Tradition | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Civil marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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