Rascasse Audience Intelligence

The Wedding Shop Audience in United States

A data profile of the people who buy, follow and care about The Wedding Shop in United States — modelled from more than twelve digital signal sources. The Wedding Shop has an estimated audience of 461,836 people in United States.

#1235among Website / Newspaper / Magazine in United States#536in Shopping

The average The Wedding Shop fan in United States is 33.4 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Michigan, California.

Top brand affinities include Kleinfeld Bridal, Bath and Bodyworks, Snap!, with strongest over-indexing on Kleinfeld Bridal (145.47× the country average).

Demographically, the The Wedding Shop audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wedding Shop fan in United States is more female, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Kleinfeld Bridal.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wedding Shop profile in United States.

Audience size
462K
in United States
Gender
80.7%♀
19.3% male
Age
33.4
average years
Country rank
#38375
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Wedding Shop

80.7% are female, 19.3% are male, average age 33.4.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for The Wedding Shop audience in United States
MetricValue
Female80.7%
Male19.3%
Average age33.4
Estimated audience size461,836
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the The Wedding Shop audience in United States
Age bracketShare%
16-1930%
20-2931%
30-3915%
40-4914%
50+11%
Fig. 04

Worldwide distribution

57.3%

of the worldwide The Wedding Shop audience comes from United States.

Worldwide audience distribution share by country for The Wedding Shop
CountryShare
United States57.3%
United Kingdom22.1%
Switzerland3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wedding Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wedding Shop fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K24.67×
02Michigan~100K8.06×
03Wisconsin~10K2.13×
04North Dakota~1K1.38×
05Pennsylvania~20K1.07×
06South Dakota~1K0.96×
07Alaska<1K0.95×
08Vermont<1K0.94×
09Montana~1K0.90×
10Rhode Island~1K0.89×
11Delaware~1K0.89×
12West Virginia~2K0.88×
13New Hampshire~2K0.88×
14Maine~1K0.88×
15Idaho~2K0.87×
16New Mexico~2K0.86×
17Hawaii~2K0.86×
18Mississippi~3K0.85×
19Nebraska~2K0.85×
20Washington, District of Columbia~1K0.85×
21Arkansas~3K0.84×
22Oklahoma~4K0.83×
23Kansas~3K0.83×
24Louisiana~5K0.82×
25Nevada~4K0.82×
26Utah~3K0.82×
27Connecticut~4K0.81×
28Oregon~4K0.80×
29Iowa~3K0.79×
30South Carolina~5K0.78×
31Alabama~5K0.78×
32Maryland~6K0.75×
33Kentucky~4K0.75×
34Arizona~7K0.74×
35Washington~7K0.74×
36Missouri~5K0.73×
37Tennessee~7K0.71×
38Colorado~5K0.70×
39Massachusetts~6K0.69×
40Virginia~8K0.67×
41Indiana~6K0.67×
42North Carolina~9K0.65×
43Georgia~9K0.62×
44New Jersey~7K0.59×
45Ohio~8K0.58×
46Illinois~8K0.52×
47Florida~20K0.50×
48Texas~20K0.45×
49New York~10K0.44×
50California~20K0.39×
Fig. 06

Affinity by region

Affinity by region — The Wedding Shop, United States
0.39×1.00×24.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wedding Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wedding Shop audience
#·InterestCategoryAffinity×
01Kleinfeld BridalFashion & Accessoires145.47×
02Snap!Music & Radio47.14×
03Luxury packagingShopping40.79×
04Strapless dressFashion & Accessoires36.58×
05Sample saleShopping25.36×
06George MichaelMusic & Radio22.72×
07Bath and BodyworksShopping21.62×
08Diamond RingFashion & Accessoires20.40×
09The Wizard of OzMovies & TV20.00×
10Wham!Music & Radio20.00×
11Vera WangFashion & Accessoires16.82×
12Formal wearFashion & Accessoires15.42×
13Mary Elizabeth WinsteadMovies & TV12.03×
14Wedding PlannersKids & Family7.36×
15Wedding ringFashion & Accessoires4.95×
16IKEAHome & Garden4.35×
17NordstromShopping2.99×
18EtsyFashion & Accessoires2.94×
19HandbagsFashion & Accessoires2.92×
20Beauty salonsBeauty & Wellness2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wedding Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wedding Shop audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM5.69×
Quality AwarenessPREMIUM1.96×
Price SensitivityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wedding Shop audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
ExtroversionTHRILL0.76×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wedding Shop have in United States?

The Wedding Shop has an estimated audience of 461,836 people in United States, concentrated in Minnesota and Michigan.

02

What is the gender split and age of The Wedding Shop fans?

80.7% of The Wedding Shop fans are female, 19.3% are male, with an average age of 33.4 years.

03

Which brands do The Wedding Shop fans like most?

The Wedding Shop fans show strongest brand affinity for Kleinfeld Bridal (145.47×), Bath and Bodyworks (21.62×), and Snap! (47.14×) over the country average.

04

Where do The Wedding Shop fans live in United States?

The Wedding Shop fans in United States are most concentrated in Minnesota (reach ~200K), Michigan (reach ~100K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Wedding Shop fans also like?

Beyond The Wedding Shop itself, the audience over-indexes on Bath and Bodyworks (21.62×), Snap! (47.14×), Formal wear (15.42×), and George Michael (22.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See The Wedding Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wedding Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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