The Wedding Shop Audience in United States

The Wedding Shop logo

The Wedding Shop has an estimated audience of 460,987 people in United States. 80.7% are female, 19.3% are male, average age 33.4. Top regions: Minnesota, Michigan, Wisconsin. Top brand affinities: Product design, Cachorro, Dog breed, JDSU, Home equity.

The average The Wedding Shop fan in United States is 33.4 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Michigan, Wisconsin. Top brand affinities include Product design, Cachorro, Dog breed, with strongest over-indexing on Product design (6.46× the country average). Demographically, the The Wedding Shop audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of The Wedding Shop fans

Demographic split for The Wedding Shop audience in United States
MetricValue
Female80.7%
Male19.3%
Average age33.4
Estimated audience size460,987

Audience persona

The typical The Wedding Shop fan in United States is more female, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for The Wedding Shop in United States
RegionReachAffinity
Minnesota168,47125.51×
Michigan94,0357.8×
Wisconsin15,7712.27×
Pennsylvania13,7380.89×
Florida10,5850.34×
New York6,0010.23×
California5,6090.11×
Texas4,6660.12×
Illinois4,2060.27×
New Jersey3,4100.29×
Ohio2,7130.19×
Indiana2,3330.28×
Georgia2,2520.16×
Kentucky2,2500.39×
Iowa1,9570.52×
North Carolina1,8160.13×
North Dakota1,7181.81×
Tennessee1,6270.18×
Massachusetts1,4960.16×
Virginia1,4660.13×
Missouri1,4190.19×
Colorado1,2850.18×
Arizona1,1980.13×
Maryland1,1850.15×
South Carolina1,0580.15×
Mississippi9960.26×
Washington9880.11×
Alabama9420.15×
Louisiana8850.15×
Oregon8350.16×
Arkansas8220.22×
Hawaii7770.39×
Oklahoma7420.14×
Kansas7050.19×
West Virginia7050.33×
Alaska7030.71×
Utah6920.17×
Connecticut6620.14×
Nevada6580.15×
South Dakota6560.62×
Idaho6510.28×
Nebraska6160.27×
Montana6130.48×
New Hampshire5810.32×
Wyoming5700.83×
New Mexico5660.24×
Rhode Island5610.38×
Maine5600.34×
Vermont5510.68×
Delaware5440.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wedding Shop audience
BrandAffinityCategory
Product design6.46×Business & Career
Cachorro13.16×Pets & Animals
Dog breed1.95×Pets & Animals
JDSU4.16×Business & Career
Home equity2.28×Home & Garden
Nationality2.07×Politics & Society
Voltron: Legendary Defender13.26×Movies & TV
Stamp collecting3.79×Home & Garden
Natural rubber1.56×Cars & Mobility
National College of Ireland26.48×Business & Career
South Asian cuisine5.9×Food & Beverages
Bank account1.57×Business & Career
Nebraska Cornhuskers football2.28×Sports
Information sensitivity5.51×Technology & Electronics
Ludo (board game)6.45×Games
Justice1.59×Politics & Society
UK garage3×Music & Radio
Ayrton Senna5.47×Sports
Soldering iron1.64×Home & Garden
Urban horticulture1.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wedding Shop audience
TraitClusterScore
Luxury OrientationPREMIUM4.47
Quality AwarenessPREMIUM2.18
Design AffinityPREMIUM2.18
CreativityOPEN1.64
Price SensitivityPREMIUM1.59
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for The Wedding Shop
CountryShare
United States57.4%
United Kingdom22.1%
Switzerland3.7%

See The Wedding Shop audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does The Wedding Shop have in United States?

The Wedding Shop has an estimated audience of 460,987 people in United States, concentrated in Minnesota and Michigan.

What is the gender split and age of The Wedding Shop fans?

80.7% of The Wedding Shop fans are female, 19.3% are male, with an average age of 33.4 years.

Which brands do The Wedding Shop fans like most?

The Wedding Shop fans show strongest brand affinity for Product design (6.46×), Cachorro (13.16×), and Dog breed (1.95×) over the country average.

Where do The Wedding Shop fans live in United States?

The Wedding Shop fans in United States are most concentrated in Minnesota (reach 168,471), Michigan (reach 94,035), and Wisconsin (reach 15,771). These three regions account for the largest share of the active audience.

What other brands do The Wedding Shop fans also like?

Beyond The Wedding Shop itself, the audience over-indexes on Cachorro (13.16×), Dog breed (1.95×), JDSU (4.16×), and Home equity (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wedding Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.