Spike Lee Audience in United States

Spike Lee logo

Spike Lee has an estimated audience of 2,968,109 people in United States. 49.2% are female, 50.8% are male, average age 40.9. Top regions: California, New York, Texas. Top brand affinities: Euphoria, Superman, Michael B. Jordan, Jordan Peele, Delroy Lindo.

The average Spike Lee fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Euphoria, Superman, Michael B. Jordan, with strongest over-indexing on Euphoria (2.85× the country average). Demographically, the Spike Lee audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Spike Lee fans

Demographic split for Spike Lee audience in United States
MetricValue
Female49.2%
Male50.8%
Average age40.9
Estimated audience size2,968,109

Audience persona

The typical Spike Lee fan in United States is balanced, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Spike Lee in United States
RegionReachAffinity
California376,8571.15×
New York367,2242.21×
Texas240,9700.94×
Florida198,1030.99×
Georgia159,3781.74×
Illinois121,5251.23×
Pennsylvania113,1771.13×
New Jersey109,7091.45×
North Carolina106,6451.19×
Ohio100,7291.1×
Virginia81,2771.12×
Michigan79,2491.02×
Massachusetts74,1521.27×
Maryland72,5801.42×
Tennessee63,7011.07×
Indiana58,7711.08×
Washington53,1170.89×
South Carolina51,0911.14×
Arizona50,5440.83×
Louisiana45,7581.2×
Missouri45,2370.95×
Minnesota44,0181.04×
Colorado41,7170.89×
Alabama41,404
Connecticut40,7291.37×
Wisconsin35,9950.81×
Kentucky32,0070.86×
Oregon31,0440.91×
Oklahoma26,8030.81×
Nevada26,4330.92×
Mississippi25,9911.06×
Arkansas23,0130.94×
Iowa21,2710.87×
Utah19,6600.74×
Kansas18,3060.78×
Washington, District of Columbia14,4941.62×
Nebraska11,8730.8×
New Mexico11,6970.79×
Rhode Island11,1801.18×
New Hampshire9,4850.81×
Idaho9,1400.61×
West Virginia8,9720.65×
Delaware8,8451.08×
Maine8,6060.81×
Hawaii7,8940.62×
Montana5,3270.65×
Vermont4,9040.94×
South Dakota4,3210.63×
North Dakota3,9290.64×
Alaska3,4110.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spike Lee audience
BrandAffinityCategory
Euphoria2.85×Movies & TV
Superman2.4×Movies & TV
Michael B. Jordan6.39×Movies & TV
Jordan Peele12.18×Movies & TV
Delroy Lindo13.28×Movies & TV
Malcolm X (1992 film)10.41×Movies & TV
Zoë Kravitz12.03×Movies & TV
Chadwick Boseman13.73×Movies & TV
Jaden Smith11.71×Movies & TV
Teyana Taylor6.06×Movies & TV
Rosario Dawson12.04×Movies & TV
Anthony Mackie12.15×Movies & TV
Gospel music2.8×Music & Radio
Denzel Washington6.38×Movies & TV
The Outsiders8.7×Movies & TV
Peacemaker2.14×Movies & TV
Laurence Fishburne9.8×Movies & TV
Wheel of Fortune (U.S. game show)5.03×Movies & TV
Tracy Morgan11.94×Movies & TV
Antony Starr12.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spike Lee audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.07
Career OrientationPOWER1.46
Urban LifestyleOPEN1.45
Luxury OrientationPREMIUM1.44
IndulgenceJOY1.41
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Spike Lee
CountryShare
United States48.3%
Italy7.1%
France5.9%

See Spike Lee audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Spike Lee have in United States?

Spike Lee has an estimated audience of 2,968,109 people in United States, concentrated in California and New York.

What is the gender split and age of Spike Lee fans?

49.2% of Spike Lee fans are female, 50.8% are male, with an average age of 40.9 years.

Which brands do Spike Lee fans like most?

Spike Lee fans show strongest brand affinity for Euphoria (2.85×), Superman (2.4×), and Michael B. Jordan (6.39×) over the country average.

Where do Spike Lee fans live in United States?

Spike Lee fans in United States are most concentrated in California (reach 376,857), New York (reach 367,224), and Texas (reach 240,970). These three regions account for the largest share of the active audience.

What other brands do Spike Lee fans also like?

Beyond Spike Lee itself, the audience over-indexes on Superman (2.4×), Michael B. Jordan (6.39×), Jordan Peele (12.18×), and Delroy Lindo (13.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spike Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.