Rascasse Audience Intelligence

Spike Lee Audience in United States

A data profile of the people who buy, follow and care about Spike Lee in United States — modelled from more than twelve digital signal sources. Spike Lee has an estimated audience of 3,197,334 people in United States.

#9among Director in United States#1420among Person in United States#1234in Movies & TV

The average Spike Lee fan in United States is 40.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Jaden Smith, Superman, Jordan Peele, with strongest over-indexing on Jaden Smith (11.71× the country average).

Demographically, the Spike Lee audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spike Lee fan in United States is balanced, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Jaden Smith.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spike Lee profile in United States.

Audience size
3.2M
in United States
Gender
49.2%♀
50.8% male
Age
40.9
average years
Country rank
#9749
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spike Lee fans

49.2% are female, 50.8% are male, average age 40.9.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Spike Lee audience in United States
MetricValue
Female49.2%
Male50.8%
Average age40.9
Estimated audience size3,197,334
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Spike Lee audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Spike Lee audience comes from United States.

Worldwide audience distribution share by country for Spike Lee
CountryShare
United States55.0%
Brazil7.9%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spike Lee audience in United States is strongest.

Fig. 05

Top regions by affinity

Spike Lee fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K2.23×
02New Jersey~100K1.70×
03Washington, District of Columbia~10K1.61×
04Georgia~100K1.59×
05Maryland~70K1.47×
06Connecticut~40K1.39×
07Massachusetts~70K1.24×
08Louisiana~50K1.22×
09Illinois~100K1.17×
10Delaware~10K1.17×
11Pennsylvania~100K1.15×
12North Carolina~100K1.14×
13Virginia~80K1.14×
14California~400K1.12×
15Rhode Island~10K1.10×
16South Carolina~50K1.08×
17Mississippi~30K1.07×
18Alabama~40K1.03×
19Texas~300K1.02×
20Michigan~80K1.01×
21Ohio~90K1.00×
22Tennessee~60K1.00×
23Florida~200K0.98×
24Indiana~50K0.97×
25Vermont~5K0.97×
26Minnesota~40K0.96×
27Missouri~40K0.93×
28Oregon~30K0.92×
29Nevada~30K0.92×
30Kentucky~30K0.91×
31Oklahoma~30K0.91×
32Colorado~40K0.90×
33Arkansas~20K0.89×
34Washington~50K0.88×
35Arizona~50K0.87×
36Nebraska~10K0.86×
37Maine~9K0.86×
38New Hampshire~10K0.85×
39Wisconsin~40K0.80×
40Kansas~20K0.80×
41Iowa~20K0.79×
42New Mexico~10K0.79×
43North Dakota~4K0.73×
44Utah~20K0.71×
45Montana~6K0.71×
46Alaska~4K0.71×
47Hawaii~9K0.69×
48South Dakota~5K0.69×
49West Virginia~9K0.68×
50Idaho~9K0.63×
Fig. 06

Affinity by region

Affinity by region — Spike Lee, United States
0.63×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spike Lee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spike Lee audience
#·InterestCategoryAffinity×
01Chiwetel EjioforMovies & TV14.84×
02Chadwick BosemanMovies & TV13.73×
03Delroy LindoMovies & TV13.28×
04Jordan PeeleMovies & TV12.18×
05Anthony MackieMovies & TV12.15×
06Antony StarrMovies & TV12.10×
07Rosario DawsonMovies & TV12.04×
08Zoë KravitzMovies & TV12.03×
09Tracy MorganMovies & TV11.94×
10Jaden SmithMovies & TV11.71×
11Malcolm X (1992 film)Movies & TV10.41×
12The OutsidersMovies & TV8.70×
13Zoe SaldanaMovies & TV6.78×
14Michael B. JordanMovies & TV6.39×
15Denzel WashingtonMovies & TV6.38×
16Teyana TaylorMovies & TV6.06×
17Will SmithMovies & TV4.96×
18Gospel musicMusic & Radio2.80×
19SupermanMovies & TV2.40×
20PeacemakerMovies & TV2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spike Lee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spike Lee audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.23×
Social Media UsageJOY1.20×
Healthy LifestyleBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spike Lee audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Design AffinityPREMIUM0.92×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spike Lee have in United States?

Spike Lee has an estimated audience of 3,197,334 people in United States, concentrated in New York and California.

02

What is the gender split and age of Spike Lee fans?

49.2% of Spike Lee fans are female, 50.8% are male, with an average age of 40.9 years.

03

Which brands do Spike Lee fans like most?

Spike Lee fans show strongest brand affinity for Jaden Smith (11.71×), Superman (2.4×), and Jordan Peele (12.18×) over the country average.

04

Where do Spike Lee fans live in United States?

Spike Lee fans in United States are most concentrated in New York (reach ~400K), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Spike Lee fans also like?

Beyond Spike Lee itself, the audience over-indexes on Superman (2.4×), Jordan Peele (12.18×), Michael B. Jordan (6.39×), and Malcolm X (1992 film) (10.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Spike Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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