Rascasse Audience Intelligence

Timberland Boots Target Market in United States

A data profile of the people who buy, follow and care about Timberland Boots in United States — modelled from more than twelve digital signal sources. Timberland Boots has an estimated audience of 2,546,431 people in United States.

#13among Footwear in United States#1184among Brand in United States#540in Fashion & Accessoires

The average Timberland Boots fan in United States is 30.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include CheapOair, International education, Key Food, with strongest over-indexing on CheapOair (16.87× the country average).

Demographically, the Timberland Boots audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Timberland Boots fan in United States is balanced, around 30.0 years old, with strong Quality Awareness tendencies and a notable affinity for CheapOair.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Timberland Boots profile in United States.

Audience size
2.5M
in United States
Gender
48.2%♀
51.8% male
Age
30.0
average years
Country rank
#11762
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Timberland Boots

48.2% are female, 51.8% are male, average age 30.0.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Timberland Boots audience in United States
MetricValue
Female48.2%
Male51.8%
Average age30.0
Estimated audience size2,546,431
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Timberland Boots audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3915%
40-4912%
50+5%
Fig. 04

Worldwide distribution

47.5%

of the worldwide Timberland Boots audience comes from United States.

Worldwide audience distribution share by country for Timberland Boots
CountryShare
United States47.5%
South Africa7.0%
Canada6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Timberland Boots audience in United States is strongest.

Fig. 05

Top regions by affinity

Timberland Boots customers by region in United States
#RegionReachAffinity×
01Mississippi~60K3.02×
02Louisiana~70K2.16×
03Georgia~200K1.99×
04Alabama~70K1.98×
05South Carolina~60K1.60×
06Tennessee~70K1.38×
07New York~200K1.31×
08North Carolina~100K1.31×
09Michigan~90K1.30×
10Delaware~9K1.28×
11Maryland~60K1.26×
12Pennsylvania~100K1.17×
13Arkansas~20K1.16×
14Illinois~100K1.14×
15Virginia~70K1.13×
16Ohio~90K1.12×
17New Jersey~70K1.11×
18Rhode Island~9K1.06×
19Florida~200K1.05×
20Connecticut~30K1.03×
21Texas~200K0.99×
22Missouri~40K0.97×
23Washington, District of Columbia~7K0.97×
24Indiana~40K0.95×
25Massachusetts~50K0.94×
26Kentucky~30K0.89×
27California~200K0.88×
28Nevada~20K0.88×
29New Hampshire~8K0.81×
30Wisconsin~30K0.80×
31West Virginia~9K0.79×
32New Mexico~10K0.78×
33Oklahoma~20K0.76×
34Colorado~30K0.73×
35Maine~7K0.72×
36Washington~40K0.71×
37Utah~20K0.70×
38Kansas~10K0.70×
39Arizona~40K0.69×
40Vermont~3K0.69×
41Minnesota~20K0.66×
42Alaska~4K0.66×
43Nebraska~8K0.65×
44Iowa~10K0.63×
45Oregon~20K0.60×
46North Dakota~3K0.60×
47Idaho~7K0.58×
48Montana~4K0.53×
49South Dakota~3K0.53×
50Hawaii~6K0.52×
Fig. 06

Affinity by region

Affinity by region — Timberland Boots, United States
0.52×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Timberland Boots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Timberland Boots audience
#·InterestCategoryAffinity×
01International educationBusiness & Career20.00×
02Key FoodShopping20.00×
03paul smithFashion & Accessoires20.00×
04Paperless PostShopping20.00×
05CDWTechnology & Electronics20.00×
06High-speed railCars & Mobility20.00×
07Anjelica HustonMovies & TV17.68×
08ECCOFashion & Accessoires17.67×
09George SorosBusiness & Career17.05×
10CheapOairTravel & Leisure16.87×
11Stanley SteemerHome & Garden15.46×
12AsurionBusiness & Career14.23×
13TransUnionTechnology & Electronics13.24×
14Copa AirlinesTravel & Leisure12.61×
15Jon FavreauMovies & TV11.74×
16Alamo Rent a CarCars & Mobility10.39×
17Holiday Inn ExpressTravel & Leisure10.28×
18Brittany SnowMovies & TV6.41×
19Bank of AmericaBusiness & Career3.58×
20Nordstrom rackFashion & Accessoires2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Timberland Boots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Timberland Boots audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.47×
IndulgenceJOY2.34×
Luxury OrientationPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Timberland Boots audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.83×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Timberland Boots's target market in United States?

Timberland Boots's target market in United States covers an estimated 2,546,431 people, concentrated in California and Texas.

02

What is the gender split and age of Timberland Boots customers?

48.2% of the Timberland Boots audience are female, 51.8% are male, with an average age of 30.0 years.

03

Which brands do Timberland Boots fans like most?

Timberland Boots fans show strongest brand affinity for CheapOair (16.87×), International education (20×), and Key Food (20×) over the country average.

04

Where do Timberland Boots fans live in United States?

Timberland Boots fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Timberland Boots fans also like?

Beyond Timberland Boots itself, the audience over-indexes on International education (20×), Key Food (20×), TransUnion (13.24×), and paul smith (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Timberland Boots audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Timberland Boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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