Rascasse Audience Intelligence

Timberland Boots Target Market in Germany

A data profile of the people who buy, follow and care about Timberland Boots in Germany — modelled from more than twelve digital signal sources. Timberland Boots has an estimated audience of 362,477 people in Germany.

#18among Footwear in Germany#1930among Brand in Germany#715in Fashion & Accessoires

The average Timberland Boots fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Love & Sex, Polo Ralph Lauren, Scorpions (band), with strongest over-indexing on Love & Sex (8.33× the country average).

Demographically, the Timberland Boots audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Timberland Boots fan in Germany is more female, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Love & Sex.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Timberland Boots profile in Germany.

Audience size
362K
in Germany
Gender
57.8%♀
42.2% male
Age
32.7
average years
Country rank
#15139
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Timberland Boots

57.8% are female, 42.2% are male, average age 32.7.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Timberland Boots audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age32.7
Estimated audience size362,477
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Timberland Boots audience in Germany
Age bracketShare%
16-1935%
20-2923%
30-3919%
40-4916%
50+7%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Timberland Boots audience comes from Germany.

Worldwide audience distribution share by country for Timberland Boots
CountryShare
United States47.5%
South Africa7.0%
Canada6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Timberland Boots audience in Germany is strongest.

Fig. 05

Top regions by affinity

Timberland Boots customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.43×
02Baden-Württemberg~60K1.25×
03Bayern~70K1.22×
04Berlin~20K1.22×
05Bremen~4K1.18×
06Hessen~30K1.16×
07Schleswig-Holstein~10K1.14×
08Nordrhein-Westfalen~80K1.07×
09Rheinland-Pfalz~20K1.07×
10Niedersachsen~30K0.98×
11Saarland~4K0.92×
12Brandenburg~9K0.80×
13Sachsen~10K0.72×
14Mecklenburg-Vorpommern~5K0.70×
15Thüringen~6K0.66×
16Sachsen-Anhalt~6K0.61×
Fig. 06

Affinity by region

Affinity by region — Timberland Boots, Germany
0.61×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Timberland Boots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Timberland Boots audience
#·InterestCategoryAffinity×
01Acne cosmeticaBeauty & Wellness27.66×
02Kate BosworthMovies & TV20.00×
03Peanut butterFood & Beverages20.00×
04John McEnroeSports18.22×
05SSIOMusic & Radio12.68×
06Le FigaroNews9.14×
07Love & SexKids & Family8.33×
08Online casinoGames8.03×
09Nordic walkingSports7.46×
10Polo Ralph LaurenFashion & Accessoires7.29×
11FjällrävenFashion & Accessoires7.10×
12Scorpions (band)Music & Radio6.97×
13Fred PerryFashion & Accessoires6.67×
14Casino gamesGames5.60×
15FendiFashion & Accessoires5.22×
16GentlemanMusic & Radio4.84×
17ZaraShopping3.92×
18FinchMusic & Radio3.53×
19Tour de FranceSports2.80×
20RyanairTravel & Leisure1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Timberland Boots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Timberland Boots audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.54×
Luxury OrientationPREMIUM1.54×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Timberland Boots audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Pet OwnershipJOY0.67×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Timberland Boots's target market in Germany?

Timberland Boots's target market in Germany covers an estimated 362,477 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Timberland Boots customers?

57.8% of the Timberland Boots audience are female, 42.2% are male, with an average age of 32.7 years.

03

Which brands do Timberland Boots fans like most?

Timberland Boots fans show strongest brand affinity for Love & Sex (8.33×), Polo Ralph Lauren (7.29×), and Scorpions (band) (6.97×) over the country average.

04

Where do Timberland Boots fans live in Germany?

Timberland Boots fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Timberland Boots fans also like?

Beyond Timberland Boots itself, the audience over-indexes on Polo Ralph Lauren (7.29×), Scorpions (band) (6.97×), SSIO (12.68×), and Zara (3.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in Germany

See Timberland Boots audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Timberland Boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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