Woolrich Target Market in Germany
A data profile of the people who buy, follow and care about Woolrich in Germany — modelled from more than twelve digital signal sources. Woolrich has an estimated audience of 367,430 people in Germany.
The average Woolrich fan in Germany is 38.5 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.
Top brand affinities include Otrium, Isabel Marant, Canada Goose, with strongest over-indexing on Otrium (66.64× the country average).
Demographically, the Woolrich audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Woolrich fan in Germany is balanced, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Otrium.
At a glance
The key figures that characterise the Woolrich profile in Germany.
Search interest · 12-month trend
Customer demographics of Woolrich
50.2% are female, 49.8% are male, average age 38.5.
Gender split
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.5 |
| Estimated audience size | 367,430 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Woolrich audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 34.1% |
| United States | 13.9% |
| Germany | 12.2% |
Geography
Where the Woolrich audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 2.97× | |
| 02 | Berlin | ~30K | 1.67× | |
| 03 | Hessen | ~40K | 1.57× | |
| 04 | Bayern | ~80K | 1.42× | |
| 05 | Schleswig-Holstein | ~20K | 1.42× | |
| 06 | Bremen | ~3K | 1.05× | |
| 07 | Nordrhein-Westfalen | ~80K | 1.01× | |
| 08 | Niedersachsen | ~30K | 0.90× | |
| 09 | Baden-Württemberg | ~40K | 0.81× | |
| 10 | Rheinland-Pfalz | ~10K | 0.66× | |
| 11 | Brandenburg | ~7K | 0.64× | |
| 12 | Saarland | ~3K | 0.56× | |
| 13 | Mecklenburg-Vorpommern | ~4K | 0.54× | |
| 14 | Thüringen | ~4K | 0.46× | |
| 15 | Sachsen-Anhalt | ~4K | 0.42× | |
| 16 | Sachsen | ~7K | 0.41× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Woolrich audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Otrium | Fashion & Accessoires | 66.64× | ||
| 02 | Trussardi | Fashion & Accessoires | 32.85× | ||
| 03 | ELISABETTA FRANCHI | Fashion & Accessoires | 22.32× | ||
| 04 | Iittala | Home & Garden | 11.64× | ||
| 05 | Ted Baker | Fashion & Accessoires | 11.52× | ||
| 06 | Canada Goose | Fashion & Accessoires | 11.18× | ||
| 07 | Lodenfrey | Shopping | 10.32× | ||
| 08 | Maje | Shopping | 10.14× | ||
| 09 | Mytheresa.com | Shopping | 10.09× | ||
| 10 | Isabel Marant | Fashion & Accessoires | 8.89× | ||
| 11 | Stella McCartney | Fashion & Accessoires | 8.82× | ||
| 12 | Charlotte Tilbury | Beauty & Wellness | 6.50× | ||
| 13 | Chloé | Fashion & Accessoires | 6.45× | ||
| 14 | Marco Polo | Fashion & Accessoires | 5.54× | ||
| 15 | Made in Italy | Business & Career | 4.52× | ||
| 16 | Street One | Fashion & Accessoires | 4.45× | ||
| 17 | Breuninger | Fashion & Accessoires | 4.15× | ||
| 18 | Hermès | Fashion & Accessoires | 3.33× | ||
| 19 | Tagesschau | Movies & TV | 2.27× | ||
| 20 | TK Maxx | Shopping | 2.20× |
Personality of the Woolrich audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.57× | |
| Design Affinity | PREMIUM | 2.46× | |
| Career Orientation | POWER | 2.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Pet Ownership | JOY | 0.88× | |
| Extroversion | THRILL | 0.91× |
Frequently asked questions
Who is Woolrich's target market in Germany?
Woolrich's target market in Germany covers an estimated 367,430 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Woolrich customers?
50.2% of the Woolrich audience are female, 49.8% are male, with an average age of 38.5 years.
Which brands do Woolrich fans like most?
Woolrich fans show strongest brand affinity for Otrium (66.64×), Isabel Marant (8.89×), and Canada Goose (11.18×) over the country average.
Where do Woolrich fans live in Germany?
Woolrich fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~80K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Woolrich fans also like?
Beyond Woolrich itself, the audience over-indexes on Isabel Marant (8.89×), Canada Goose (11.18×), Breuninger (4.15×), and Ted Baker (11.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Woolrich audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woolrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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