Woolrich Audience in Germany
Woolrich has an estimated audience of 366,692 people in Germany. 50.2% are female, 49.8% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Otrium, Isabel Marant, Canada Goose, Breuninger, Ted Baker.
The average Woolrich fan in Germany is 38.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Otrium, Isabel Marant, Canada Goose, with strongest over-indexing on Otrium (66.64× the country average). Demographically, the Woolrich audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Woolrich fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.5 |
| Estimated audience size | 366,692 |
Audience persona
The typical Woolrich fan in Germany is balanced, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Otrium.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 84,642 | 1.44× |
| Nordrhein-Westfalen | 82,488 | 1.03× |
| Hessen | 46,181 | 1.65× |
| Baden-Württemberg | 40,472 | 0.81× |
| Niedersachsen | 31,884 | 0.9× |
| Berlin | 27,535 | 1.68× |
| Hamburg | 25,304 | 3.05× |
| Schleswig-Holstein | 18,697 | 1.42× |
| Rheinland-Pfalz | 11,714 | 0.64× |
| Brandenburg | 6,672 | 0.59× |
| Sachsen | 6,464 | 0.36× |
| Bremen | 3,165 | 1.01× |
| Mecklenburg-Vorpommern | 3,103 | 0.44× |
| Thüringen | 2,985 | 0.32× |
| Sachsen-Anhalt | 2,576 | 0.27× |
| Saarland | 1,797 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Otrium | 66.64× | Fashion & Accessoires |
| Isabel Marant | 8.89× | Fashion & Accessoires |
| Canada Goose | 11.18× | Fashion & Accessoires |
| Breuninger | 4.15× | Fashion & Accessoires |
| Ted Baker | 11.52× | Fashion & Accessoires |
| ELISABETTA FRANCHI | 22.32× | Fashion & Accessoires |
| Hermès | 3.33× | Fashion & Accessoires |
| Tagesschau | 2.27× | Movies & TV |
| Marco Polo | 5.54× | Fashion & Accessoires |
| Mytheresa.com | 10.09× | Shopping |
| Iittala | 11.64× | Home & Garden |
| Street One | 4.45× | Fashion & Accessoires |
| Made in Italy | 4.52× | Business & Career |
| Charlotte Tilbury | 6.5× | Beauty & Wellness |
| Trussardi | 32.85× | Fashion & Accessoires |
| Stella McCartney | 8.82× | Fashion & Accessoires |
| Maje | 10.14× | Shopping |
| Chloé | 6.45× | Fashion & Accessoires |
| Yahoo!ショッピング | 2.5× | |
| Calzedonia | 5.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.11 |
| Quality Awareness | PREMIUM | 2.09 |
| Early Adopter Mentality | POWER | 1.91 |
| Luxury Orientation | PREMIUM | 1.87 |
| Career Orientation | POWER | 1.74 |
| Sustainability | BALANCE | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 34.2% |
| United States | 13.8% |
| Germany | 12.2% |
See Woolrich audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Woolrich have in Germany?
Woolrich has an estimated audience of 366,692 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Woolrich fans?
50.2% of Woolrich fans are female, 49.8% are male, with an average age of 38.5 years.
Which brands do Woolrich fans like most?
Woolrich fans show strongest brand affinity for Otrium (66.64×), Isabel Marant (8.89×), and Canada Goose (11.18×) over the country average.
Where do Woolrich fans live in Germany?
Woolrich fans in Germany are most concentrated in Bayern (reach 84,642), Nordrhein-Westfalen (reach 82,488), and Hessen (reach 46,181). These three regions account for the largest share of the active audience.
What other brands do Woolrich fans also like?
Beyond Woolrich itself, the audience over-indexes on Isabel Marant (8.89×), Canada Goose (11.18×), Breuninger (4.15×), and Ted Baker (11.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woolrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.