Race track Audience in United States

Race track logo

Race track has an estimated audience of 3,706,738 people in United States. 25.3% are female, 74.7% are male, average age 37.3. Top regions: Florida, Texas, California. Top brand affinities: Charles Leclerc, Google Maps, BMW M4, BMW M3, CarGurus.

The average Race track fan in United States is 37.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Charles Leclerc, Google Maps, BMW M4, with strongest over-indexing on Charles Leclerc (20× the country average). Demographically, the Race track audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Race track fans

Demographic split for Race track audience in United States
MetricValue
Female25.3%
Male74.7%
Average age37.3
Estimated audience size3,706,738

Audience persona

The typical Race track fan in United States is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for Race track in United States
RegionReachAffinity
Florida474,5371.89×
Texas448,7561.41×
California393,6340.97×
Georgia222,5721.95×
New York163,5540.79×
North Carolina124,8541.12×
Pennsylvania112,6150.9×
Illinois108,1770.88×
Ohio106,5830.93×
Michigan99,2571.02×
Louisiana88,2881.85×
Virginia83,0630.92×
Arizona81,9641.08×
Indiana79,5741.18×
Tennessee76,5021.03×
Washington74,9391.01×
New Jersey70,3120.75×
Wisconsin62,2451.12×
Colorado59,7841.02×
South Carolina59,2521.06×
Missouri57,9490.97×
Alabama57,7431.12×
Maryland54,2650.85×
Massachusetts50,7270.69×
Minnesota50,0870.94×
Kentucky44,9490.97×
Kansas40,4571.38×
Oklahoma37,8490.92×
Oregon36,7630.87×
Arkansas35,6751.17×
Mississippi33,1801.09×
Iowa31,4781.03×
Connecticut31,0240.83×
Nevada30,7020.86×
Utah29,1820.88×
West Virginia25,8521.5×
Nebraska16,8050.9×
New Hampshire16,2241.11×
Idaho15,7090.85×
New Mexico15,6430.84×
Hawaii11,4620.72×
South Dakota10,6961.25×
Maine8,2010.62×
Montana7,6910.75×
Rhode Island7,3000.62×
Washington, District of Columbia6,6840.6×
North Dakota6,4390.85×
Delaware6,3470.62×
Vermont6,0800.93×
Alaska4,8790.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Race track audience
BrandAffinityCategory
Charles Leclerc20×Sports
Google Maps4.26×Internet & Social Media
BMW M423.33×Cars & Mobility
BMW M318.94×Cars & Mobility
CarGurus5.2×Cars & Mobility
AutoZone3.55×Cars & Mobility
Max Verstappen11.15×Sports
Enterprise Rent-A-Car4.99×Cars & Mobility
Indeed.com3.19×Business & Career
Porsche 91111.97×Cars & Mobility
BMW M517.97×Cars & Mobility
MotoGP6.92×Sports
Advance Auto Parts4.36×Cars & Mobility
Capital One2.72×Business & Career
FC Bayern Munich4.64×Sports
BMW 3 Series12.98×Cars & Mobility
Aaron Rodgers4.09×Sports
O'Reilly Auto Parts3.95×Cars & Mobility
Honda Accord8.81×Cars & Mobility
Ducati7.95×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Race track audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
PatriotismCONSERVATISM1.55
Risk AppetiteTHRILL1.49
Need for SecurityCONSERVATISM1.4
Sports ActivityPOWER1.38
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Race track
CountryShare
United States29.2%
United Kingdom6.3%
Japan5.1%

See Race track audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Race track have in United States?

Race track has an estimated audience of 3,706,738 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Race track fans?

25.3% of Race track fans are female, 74.7% are male, with an average age of 37.3 years.

Which brands do Race track fans like most?

Race track fans show strongest brand affinity for Charles Leclerc (20×), Google Maps (4.26×), and BMW M4 (23.33×) over the country average.

Where do Race track fans live in United States?

Race track fans in United States are most concentrated in Florida (reach 474,537), Texas (reach 448,756), and California (reach 393,634). These three regions account for the largest share of the active audience.

What other brands do Race track fans also like?

Beyond Race track itself, the audience over-indexes on Google Maps (4.26×), BMW M4 (23.33×), BMW M3 (18.94×), and CarGurus (5.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Race track. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.