A data profile of the people who buy, follow and care about Race track in United States — modelled from more than twelve digital signal sources. Race track has an estimated audience of 3,706,738 people in United States.
The average Race track fan in United States is 37.3 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, Texas, California.
Top brand affinities include Charles Leclerc, Max Verstappen, AutoZone, with strongest over-indexing on Charles Leclerc (20× the country average).
Demographically, the Race track audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Race track fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.
The key figures that characterise the Race track profile in United States.
25.3% are female, 74.7% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 37.3 |
| Estimated audience size | 3,706,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Race track audience comes from United States.
| Country | Share |
|---|---|
| United States | 29.2% |
| United Kingdom | 6.3% |
| Japan | 5.1% |
Where the Race track audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~200K | 1.97× | |
| 02 | Louisiana | ~90K | 1.96× | |
| 03 | Florida | ~500K | 1.90× | |
| 04 | Texas | ~400K | 1.40× | |
| 05 | West Virginia | ~20K | 1.35× | |
| 06 | Mississippi | ~40K | 1.22× | |
| 07 | Alabama | ~60K | 1.20× | |
| 08 | Kansas | ~30K | 1.18× | |
| 09 | South Dakota | ~10K | 1.14× | |
| 10 | Tennessee | ~80K | 1.13× | |
| 11 | Indiana | ~80K | 1.13× | |
| 12 | South Carolina | ~60K | 1.09× | |
| 13 | Arkansas | ~30K | 1.08× | |
| 14 | Arizona | ~80K | 1.07× | |
| 15 | Wisconsin | ~60K | 1.07× | |
| 16 | Vermont | ~7K | 1.07× | |
| 17 | New Hampshire | ~20K | 1.06× | |
| 18 | North Carolina | ~100K | 1.05× | |
| 19 | Kentucky | ~50K | 1.00× | |
| 20 | Washington | ~70K | 0.99× | |
| 21 | Iowa | ~30K | 0.99× | |
| 22 | Michigan | ~90K | 0.98× | |
| 23 | Missouri | ~60K | 0.98× | |
| 24 | Colorado | ~60K | 0.97× | |
| 25 | Utah | ~30K | 0.96× | |
| 26 | Oklahoma | ~40K | 0.95× | |
| 27 | Idaho | ~20K | 0.95× | |
| 28 | Minnesota | ~50K | 0.93× | |
| 29 | California | ~400K | 0.92× | |
| 30 | North Dakota | ~7K | 0.92× | |
| 31 | Nebraska | ~20K | 0.91× | |
| 32 | Pennsylvania | ~100K | 0.88× | |
| 33 | Ohio | ~100K | 0.88× | |
| 34 | Virginia | ~80K | 0.88× | |
| 35 | Montana | ~9K | 0.87× | |
| 36 | Illinois | ~100K | 0.86× | |
| 37 | New Mexico | ~20K | 0.86× | |
| 38 | Nevada | ~30K | 0.85× | |
| 39 | Maryland | ~50K | 0.84× | |
| 40 | Oregon | ~40K | 0.84× | |
| 41 | Connecticut | ~30K | 0.84× | |
| 42 | Alaska | ~6K | 0.80× | |
| 43 | Hawaii | ~10K | 0.77× | |
| 44 | Delaware | ~8K | 0.77× | |
| 45 | New York | ~200K | 0.76× | |
| 46 | Maine | ~10K | 0.74× | |
| 47 | New Jersey | ~70K | 0.73× | |
| 48 | Rhode Island | ~9K | 0.73× | |
| 49 | Massachusetts | ~50K | 0.69× | |
| 50 | Washington, District of Columbia | ~8K | 0.68× |
The strongest cross-interests of the Race track audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charles Leclerc | Sports | 20.00× | ||
| 02 | Joe Gibbs Racing | Sports | 18.51× | ||
| 03 | Michael Schumacher | Sports | 17.00× | ||
| 04 | BMW M4 | Cars & Mobility | 13.06× | ||
| 05 | Scuderia Ferrari | Sports | 11.05× | ||
| 06 | Max Verstappen | Sports | 10.74× | ||
| 07 | BMW M3 | Cars & Mobility | 10.04× | ||
| 08 | Carcare | Cars & Mobility | 6.66× | ||
| 09 | Suzuki | Cars & Mobility | 6.12× | ||
| 10 | MotoGP | Sports | 6.05× | ||
| 11 | Auto show | Cars & Mobility | 5.31× | ||
| 12 | Touring motorcycle | Cars & Mobility | 5.00× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 4.57× | ||
| 14 | Steam | Games | 4.52× | ||
| 15 | Kyle Busch | Sports | 4.30× | ||
| 16 | Advance Auto Parts | Cars & Mobility | 3.73× | ||
| 17 | Formula One | Sports | 3.55× | ||
| 18 | O'Reilly Auto Parts | Cars & Mobility | 3.46× | ||
| 19 | NASCAR | Sports | 3.33× | ||
| 20 | AutoZone | Cars & Mobility | 3.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.99× | |
| Need for Security | CONSERVATISM | 1.58× | |
| Risk Appetite | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Creativity | OPEN | 0.73× | |
| Tradition | CONSERVATISM | 0.76× |
Race track has an estimated audience of 3,706,738 people in United States, concentrated in Florida and Texas.
25.3% of Race track fans are female, 74.7% are male, with an average age of 37.3 years.
Race track fans show strongest brand affinity for Charles Leclerc (20×), Max Verstappen (10.74×), and AutoZone (3×) over the country average.
Race track fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Race track itself, the audience over-indexes on Max Verstappen (10.74×), AutoZone (3×), Carcare (6.66×), and MotoGP (6.05×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Race track. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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